@aaron-he-zhu
aaron-he-zhu
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Top skills by aaron-he-zhu
aaron-he-zhu
Aaron Marketing Skills
ad-account-auditor
Use when auditing a paid ad account for incremental contribution, wasted spend, or measurement integrity before scaling; runs a typed 20-item ROAS profile with verified vetoes and a…
aaron-he-zhu
Aaron Marketing Skills
ad-creative-builder
Use when the user asks to "write ad copy", "generate RSA headlines", or "build ad creative at volume"; produces ad units — RSA headlines/descriptions, hooks, and an angle matrix —…
aaron-he-zhu
Aaron Marketing Skills
ad-test-designer
Use when the user asks to "design an A/B test", "set up a creative/landing test", "run an incrementality test", or "is this result statistically and practically material?"; produces a…
aaron-he-zhu
Aaron Marketing Skills
bid-strategy-planner
Use when the user asks to "pick a bid strategy", "set a tCPA/tROAS target", or "plan the learning-phase entry"; produces a bid-strategy choice (tCPA / tROAS / max-conversions / manual CPC)…
aaron-he-zhu
Aaron Marketing Skills
conversion-signal-qa
Use when the user asks to "QA my conversion tracking before launch", "check my UTMs / pixel / event firing", "set up a tracking pre-flight", or "set the dedup rule so Meta and Google stop…
aaron-he-zhu
Aaron Marketing Skills
creator-registry
Use when the user asks "what did we pay this creator last time" or to "update the creator roster"; curates creator identity, rate, rights, exclusivity, compliance-event, and performance…
aaron-he-zhu
Aaron Marketing Skills
email-creative-builder
Use when the user asks to "write the email", "draft subject lines", or "build email creative"; produces the pre-click unit — subject-line variants + preheader, body copy, one clear CTA, and…
aaron-he-zhu
Aaron Marketing Skills
email-quality-auditor
Use when the user asks to "audit an email program" or "is this campaign safe to send"; runs a typed 20-item SEND profile with authentication, consent, opt-out, and claim veto checks on own…
aaron-he-zhu
Aaron Marketing Skills
entity-registry
Use when the user asks to "optimize entity presence", reconcile an entity identity, or update canonical Knowledge Graph facts; audits and maintains machine-facing identity, sameAs, schema…
aaron-he-zhu
Aaron Marketing Skills
inbox-placement-monitor
Use when the user asks to "track where my emails are actually landing after I send", "read my seed-list inbox vs spam vs promotions results", "trend my Gmail Postmaster / Microsoft SNDS…
aaron-he-zhu
Aaron Marketing Skills
memory-management
Use when the user asks to "remember project context", review saved findings, initialize runtime memory, archive stale work, reconcile notes, or erase a subject; manages authorized…
aaron-he-zhu
Aaron Marketing Skills
offer-claims-registry
Use when the user asks to "register this claim", "log our current offers", or "where is the proof for this figure"; curates claim wording, evidence, disclosures, terms, review dates, and…
aaron-he-zhu
Aaron Marketing Skills
product-feed-optimizer
Use when the user asks to "optimize my Shopping feed", "fix product disapprovals", "improve product titles/attributes", or "build feed-driven PMax asset groups"; audits and rewrites the…
aaron-he-zhu
Aaron Marketing Skills
attribution-reconciler
Use when platform-reported conversions disagree with GA4/ecommerce, when you suspect Meta and Google are double-counting the same sales, or for a standing (monthly) reconciliation workbook…
aaron-he-zhu
Aaron Marketing Skills
audience-segment-builder
Use when the user asks to "build audience segments from my customer list", "make value-based / lookalike seed lists", "set up exclusion / suppression segments", or "map audiences to funnel…
aaron-he-zhu
Aaron Marketing Skills
budget-pacing-monitor
Use when the user asks to "check pacing", "am I over/under-spending", "is this campaign on track to hit budget", or "why did spend spike/stall mid-flight"; returns a spend-vs-target-curve…
aaron-he-zhu
Aaron Marketing Skills
campaign-architect
Use when the user asks to "plan my paid account structure", "pick Search vs PMax", "lay out ad groups / asset groups", or "audit paid-vs-organic cannibalization"; designs campaign-type…
aaron-he-zhu
Aaron Marketing Skills
cold-outbound-sequencer
Use when the user asks to "build a B2B cold-outbound sequence", "design reply-triage branching", "plan a domain warmup / sending throttle", or "make my outbound CAN-SPAM / opt-in…
aaron-he-zhu
Aaron Marketing Skills
consent-registry
Use when the user asks to "log this subscriber's opt-in", record unsubscribes/complaints, or query lawful basis; curates pseudonymous consent facts through the append-only consent stream…
aaron-he-zhu
Aaron Marketing Skills
conversion-value-mapper
Use when the user asks to "set up conversion values so tROAS optimizes profit not orders", "map margin onto my purchase value", "build value rules for lead / phone / signup conversions", or…
aaron-he-zhu
Aaron Marketing Skills
dynamic-content-personalizer
Use when the user asks to "personalize the email", "add merge tags / dynamic content", "set up conditional blocks per segment", or "make first-name and product-recommendation fields fall…
aaron-he-zhu
Aaron Marketing Skills
fatigue-frequency-manager
Use when the user asks to "is my ad fatiguing", "why is CTR dropping at scale", or "should I rotate creative / widen the audience"; reads frequency, CTR and CVR decay against an…
aaron-he-zhu
Aaron Marketing Skills
landing-experience-checker
Use when the user asks to "pre-launch check the landing page", "run a Quality-Score preflight", or "verify ad-to-page message match before launch"; produces an ad↔page continuity report —…
aaron-he-zhu
Aaron Marketing Skills
narrative-registry
Use when the user asks to record/query the brand narrative canon, tagline, message hierarchy, voice/naming rules, or a canon re-version; curates complete versioned canon events through the…
aaron-he-zhu
Aaron Marketing Skills
paid-measurement-loop
Use when the user asks to "read back" a paid campaign change, "did this ad change work", or "compare ROAS/CPA before and after"; reads ROAS/CPA against a control over a fixed readback…
aaron-he-zhu
Aaron Marketing Skills
placement-exclusion-manager
Use when the user asks to "build my brand-safety exclusion lists", "set placement / topic / content exclusions before launch", "add network and audience exclusions", or "prep the A1…
aaron-he-zhu
Aaron Marketing Skills
search-term-miner
Use when the user asks to "mine my search terms", "find new keywords from converting queries", "build a negative-keyword list", or "cut wasted paid spend"; harvests converting queries into…
aaron-he-zhu
Aaron Marketing Skills
send-experiment-designer
Use when the user asks to "design an email A/B test", "set up a multivariate subject/CTA test", "run a send-time test", "build a hold-out group", or "is this email result statistically and…
aaron-he-zhu
Aaron Marketing Skills
channel-registry
Use when the user asks to register/query a social channel, record channel state, cadence, governance, voice adaptation, UGC permission, or advocacy facts; curates them through the…
aaron-he-zhu
Aaron Marketing Skills
launch-registry
Use when the user asks to "log this launch", query a launch date/embargo, record a stage transition, or update submissions/outcomes; curates launch facts through the append-only launches…