Brand-building-skills

Brand Building Skills for AI Agents

A collection of AI agent skills focused on brand building services. Built for brand strategists, agency owners, and founders who want AI coding agents to help with brand strategy, naming, identity, voice, positioning, messaging, and launch. Works with Claude Code, Cursor, Windsurf, and any agent that supports the Agent Skills spec.

Install

npx skills add arnabbagxd/brand-building-skills

Contributions welcome! Found a way to improve a skill or have a new one to add? Open a PR.

What are Skills?

Skills are markdown files that give AI agents specialized knowledge and workflows for specific tasks. When you add these to your project, your agent can recognize when you're working on a brand task and apply the right frameworks and best practices.

How Skills Work Together

Skills reference each other and build on shared context. The brand-context skill is the foundation — every other skill checks it first to understand the brand, audience, and positioning before doing anything.

                              ┌──────────────────────────────────┐
                              │           brand-context           │
                              │   (read by all other skills first) │
                              └──────────────┬───────────────────┘
                                             │
   ┌──────────┬──────────┬──────────┬────────┴───┬──────────┬──────────┬──────────┐
   ▼          ▼          ▼          ▼            ▼          ▼          ▼          ▼
┌────────┐ ┌────────┐ ┌────────┐ ┌────────┐ ┌────────┐ ┌────────┐ ┌────────┐ ┌────────┐
│Strategy│ │Identity│ │ Voice &│ │Audience│ │Launch &│ │Audit & │ │Personal│ │Marketing│
│        │ │        │ │Messaging│ │& Pos.  │ │Transform│ │Standards│ │& Brand │ │Channels│
├────────┤ ├────────┤ ├────────┤ ├────────┤ ├────────┤ ├────────┤ ├────────┤ ├────────┤
│brand-  │ │brand-  │ │brand-  │ │target- │ │brand-  │ │brand-  │ │personal│ │d2c-    │
│strategy│ │identity│ │voice   │ │audience│ │launch  │ │audit   │ │-brand  │ │marketing│
│brand-  │ │brand-  │ │brand-  │ │brand-  │ │rebrand-│ │brand-  │ │brand-  │ │b2b-    │
│naming  │ │story   │ │messaging│ │position│ │ing     │ │guidelin│ │manifes-│ │brand-  │
│brand-  │ │brand-  │ │        │ │competi-│ │        │ │es      │ │to      │ │marketin│
│archit. │ │packag. │ │        │ │tor-    │ │        │ │brand-  │ │brand-  │ │        │
│        │ │        │ │        │ │branding│ │        │ │measure-│ │partner-│ │        │
│        │ │        │ │        │ │        │ │        │ │ment    │ │ships   │ │        │
└────────┘ └────────┘ └────────┘ └────────┘ └────────┘ └────────┘ └────────┘ └────────┘
                                                                              │
                                                              ┌───────────────┼───────────────┐
                                                              ▼               ▼               ▼
                                                          ┌────────┐     ┌────────┐     ┌────────┐
                                                          │ Paid   │     │ Owned  │     │Content │
                                                          │  Ads   │     │Channels│     │& Grow  │
                                                          ├────────┤     ├────────┤     ├────────┤
                                                          │meta-   │     │email-  │     │ugc-    │
                                                          │ads     │     │market. │     │strategy│
                                                          │google- │     │whatsapp│     │influenc│
                                                          │ads     │     │-market.│     │er-     │
                                                          │        │     │        │     │marketin│
                                                          │        │     │aso     │     │        │
                                                          └────────┘     └────────┘     └────────┘

Skills cross-reference each other:

• brand-strategy ↔ brand-positioning ↔ brand-messaging
• brand-identity ↔ brand-voice ↔ brand-guidelines
• brand-audit → rebranding → brand-launch
• target-audience → brand-messaging, brand-voice, brand-positioning
• competitor-branding → brand-positioning, brand-strategy
• personal-brand ↔ b2b-brand-marketing ↔ brand-manifesto
• brand-architecture ↔ brand-naming ↔ brand-strategy
• brand-measurement ↔ brand-audit ↔ brand-strategy
• d2c-marketing ↔ meta-ads ↔ google-ads ↔ email-marketing
• ugc-strategy ↔ influencer-marketing ↔ d2c-marketing
• whatsapp-marketing ↔ email-marketing ↔ d2c-marketing
• brand-partnerships ↔ b2b-brand-marketing ↔ brand-strategy
• aso ↔ d2c-marketing ↔ brand-messaging

Available Skills

Skill	Description
brand-context	Foundation skill. Captures and stores core brand DNA — identity, audience, positioning, values, and voice — that every other skill reads first.
brand-strategy	Full brand strategy workflow for agencies and consultants. Collects client info via questionnaire, then generates a complete brand strategy report.
brand-naming	Full brand naming workflow. Generates names with strategic rationale, or evaluates existing name options. Auto-detects which mode to run.
brand-identity	Creates a visual identity brief — logo direction, color palette, typography, imagery style, and design principles for briefing a designer.
brand-voice	Defines the brand's verbal identity — tone, voice qualities, vocabulary, writing style rules, and channel adaptations.
brand-story	Crafts the brand's origin story and founder narrative in three versions: long (About Us), short (homepage), and one-liner.
brand-positioning	Defines the brand's market position — competitive landscape mapping, positioning territory, positioning statement, and proof points.
brand-messaging	Builds the full messaging hierarchy — taglines, value proposition, key messages, proof points, and audience-specific messaging.
brand-audit	Assesses brand health across 6 dimensions: positioning clarity, visual identity, messaging consistency, voice, audience alignment, and differentiation.
brand-guidelines	Creates a comprehensive brand standards document covering logo usage, color, typography, voice, messaging, and application rules.
target-audience	Defines the brand's ICP with deep personas, psychographics, behavioral patterns, and audience language analysis.
competitor-branding	Maps how competitors brand themselves to find gaps, patterns, and differentiation opportunities in the brand landscape.
brand-launch	Plans the brand's public debut — launch strategy, pre-launch assets, launch day sequence, content plan, and post-launch momentum.
rebranding	Guides a brand through strategic transformation — diagnosis, equity audit, scope definition, transition narrative, and rollout plan.
personal-brand	Build a personal brand strategy for founders, executives, and creators — positioning, point of view, platform strategy, content pillars, and 90-day launch plan.
brand-manifesto	Write a bold, belief-driven manifesto that declares what the brand stands for, fights against, and exists to change.
brand-architecture	Define how multiple brands, sub-brands, and product lines relate — branded house, house of brands, endorsed, or hybrid model with naming system.
brand-measurement	Define KPIs, metrics, and tracking systems to measure brand health, awareness, perception, and equity over time.
brand-packaging	Create a packaging design brief — structure, visual direction, hierarchy, materials, and unboxing experience.
d2c-marketing	Full Direct-to-Consumer marketing system — unit economics, acquisition channels, email/SMS flows, retention mechanics, social proof, and launch checklist.
b2b-brand-marketing	B2B brand strategy — buying committee messaging, thought leadership, LinkedIn presence, trust signals, ABM brand layer, and content system.
brand-partnerships	Build brand partnerships — co-branding, partnership types, partner identification, outreach templates, agreements, and brand protection.
ugc-strategy	User Generated Content system — organic UGC generation, review campaigns, UGC creator briefs, repurposing for ads, and FTC compliance.
aso	App Store Optimization for iOS and Android — keyword strategy, title/subtitle optimization, screenshot design, ratings, A/B testing, and localization.
whatsapp-marketing	WhatsApp marketing strategy — Business setup, broadcast campaigns, automated flows, conversational commerce, and platform recommendations for India and emerging markets.
email-marketing	Full email marketing channel — list building, platform selection, campaign types, segmentation, deliverability, A/B testing, and benchmarks.
influencer-marketing	Influencer strategy — tier selection, vetting, outreach, brief templates, contracts, performance tracking, seeding programs, and FTC compliance.
meta-ads	Meta advertising on Facebook and Instagram — campaign structure, audience targeting, creative strategy, retargeting, budget scaling, and ROAS optimization.
google-ads	Google Ads across Search, Shopping, Performance Max, and Display — keyword strategy, Quality Score, bidding, ad copy, conversion tracking, and optimization.

Getting Started

Install with Claude Code

Add these skills to your Claude Code project by pointing to this repository in your project settings, or copy the skills directory into your project.

Use with any Agent Skills-compatible tool

Skills install to .agents/skills/ following the Agent Skills specification.

Start with brand-context

Before running any other brand skill, run brand-context to set up the foundation:

Set brand context for [Brand Name] — [what it does], targeting [audience]

This creates .agents/brand-context.md that all other skills read automatically.

Example workflows

Starting a new brand from scratch:

1. brand-context — capture brand basics
2. target-audience — define the ICP
3. competitor-branding — map the landscape
4. brand-positioning — find the position
5. brand-strategy — full strategy report
6. brand-naming — name the brand
7. brand-identity — visual identity brief
8. brand-voice — verbal identity
9. brand-messaging — messaging framework
10. brand-guidelines — document everything
11. brand-launch — plan the launch

Auditing an existing brand:

1. brand-context — document current state
2. brand-audit — diagnose what's working and what isn't
3. rebranding — if significant change is needed

Agency client work:

1. brand-strategy — presents questionnaire, generates full report
2. brand-naming — evaluates or generates name options
3. brand-identity — briefs the design team
4. brand-guidelines — final deliverable to the client

Contributing

See CONTRIBUTING.md for full contribution guidelines.

Adding a new skill

1. Create the directory: skills/your-skill-name/
2. Create SKILL.md with valid YAML frontmatter
3. Add to .claude-plugin/marketplace.json
4. Add to the skills table in this README
5. Update VERSIONS.md

Skill structure

skills/your-skill-name/
├── SKILL.md           # Required - main instructions (under 500 lines)
├── evals/
│   └── evals.json     # Optional - test cases
└── references/        # Optional - additional reference docs
    └── guide.md

Validate skills

bash validate-skills.sh

License

MIT — see LICENSE