Ootto-AI
Install Audience Personas
Pick your agent. Every command is ready to paste.
npx skills add Ootto-AI/claude-content-skills --skill audience-personasThe open skills CLI detects your agents (Claude Code, Cursor, Codex and 70+ more) and installs to the right folder. Add -g to install globally.
01
Install it
Run the command above, or upload the folder in Claude.
02
Ask naturally
Describe the task. Your agent loads audience-personas when the request matches its description.
03
Name it if needed
If it does not trigger, say “use the audience-personas skill”. In Codex, type $audience-personas.
Audience Personas
Turn supplied customer evidence into grounded audience segments. Use it when a marketer has interviews, comments, reviews, or CRM notes and needs to decide who a message is for. It is not for inventing demographics, market size, or personas from intuition.
1. Establish the evidence
Ask for the source, date range, decision owner, offer, and desired audience action. Keep direct quotes separate from summaries and name material that is missing.
2. Group observable patterns
Cluster the evidence by job-to-be-done, desired outcome, objection, exact language, and trigger. Cite the source for each cluster. Do not manufacture a segment just to reach a round number.
3. Produce a usable segment
For each evidence-backed segment, return its job, language, objections, useful message angles, and the question it is already asking. Label confidence and unresolved questions.
4. Hold claims for review
Flag any demographic statement, outcome claim, or customer quote that needs approval before public use.
Hard rules
- Do not infer demographics, income, identity, or intent not present in the source.
- Do not turn one loud comment into a market-wide claim.
- Keep observed language distinct from suggested copy.
- If evidence is thin, ask for more comments, reviews, or interviews.
Failure modes
| Symptom | Cause | Fix |
|---|---|---|
| Generic personas | source has no concrete language | ask for verbatim comments or interviews |
| False certainty | inference appears as fact | label it as a hypothesis |
| Too many segments | minor differences treated as groups | merge around the shared job-to-be-done |
Where it sits
social-listening gathers recurring conversation → audience-personas groups it → positioning-audit turns it into a message.
Tips for Audience Personas
- • Start a fresh session after installing so your agent picks up the new skill.
- • It is part of a pack with 30 skills. Install only the ones you need with --skill to keep triggers precise.
- • If two skills overlap, mention the one you want by name.
Questions about Audience Personas
What does the Audience Personas skill do?
Build evidence-led social audience personas from customer interviews, comments, reviews, or CRM notes.
How do I install Audience Personas?
Run "npx skills add Ootto-AI/claude-content-skills --skill audience-personas" in your project. The skills CLI installs it for Claude Code, Cursor, Codex and 70+ other agents. In Claude on the web, upload the skill folder as a ZIP under Customize > Skills.
Does Audience Personas work in Cursor and Codex?
Yes. Audience Personas uses the open SKILL.md format, so it works in Claude Code, Claude, Cursor, OpenAI Codex, Gemini CLI, GitHub Copilot and other agents that support agent skills.
Is Audience Personas free?
Audience Personas is open source on GitHub under the MIT license. It is free to install; check the license before commercial use.
Who made Audience Personas?
Audience Personas is published by Ootto-AI in the Ootto-AI/claude-content-skills repository, together with 29 other skills.
