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Competitive Battlecard skill

Create sales-ready competitive battlecards comparing your product against a specific competitor — positioning, feature comparison, objection handling, and win/loss patterns. Use when preparing sales teams, creating competitive materials, or responding to 'why not competitor X?'

$npx skills add phuryn/pm-skills --skill competitive-battlecard
GitHub stars
27,849
Pack installs
245k
Alyn Score
74/99
Updated
2 days ago
License
MIT
Product management Backend Marketing

Install Competitive Battlecard

Pick your agent. Every command is ready to paste.

$npx skills add phuryn/pm-skills --skill competitive-battlecard

The open skills CLI detects your agents (Claude Code, Cursor, Codex and 70+ more) and installs to the right folder. Add -g to install globally.

01

Install it

Run the command above, or upload the folder in Claude.

02

Ask naturally

Describe the task. Your agent loads competitive-battlecard when the request matches its description.

03

Name it if needed

If it does not trigger, say “use the competitive-battlecard skill”. In Codex, type $competitive-battlecard.

The skill itself

SKILL.md

GitHub

Competitive Battlecard

Create a concise, sales-ready battlecard for use against a specific competitor.

Context

You are creating a competitive battlecard for $ARGUMENTS.

Use web search to research the competitor's current product, pricing, positioning, and recent changes. If the user provides files (feature lists, win/loss data, sales call notes), read them first.

Instructions

  1. Research the competitor (use web search):

    • Current product offerings and features
    • Pricing tiers and model
    • Target market and positioning
    • Recent product launches or changes
    • Known strengths and weaknesses
    • Customer reviews and sentiment (G2, Capterra, Reddit)

  2. Create the battlecard with these sections:

    Company Overview

    • Founded, HQ, funding/revenue (if public)
    • Target market and ICP
    • Positioning in one sentence

    Quick Comparison

    Capability Us Them Winner
    [Feature area 1] [Our approach] [Their approach] [Us/Them/Tie]
    [Feature area 2] ... ... ...
    Pricing ... ... ...
    Support ... ... ...

    Where We Win

    • [Advantage 1]: [Proof point or customer quote]
    • [Advantage 2]: [Specific capability they lack]
    • [Advantage 3]: [Better approach with reasoning]

    Where They Win

    • [Their strength 1]: [Our counter-positioning]
    • [Their strength 2]: [How we mitigate this gap]

    Common Objections & Responses

    Prospect Says Respond With
    "Competitor X has [feature]" "[Our alternative approach and why it's better for them]"
    "They're cheaper" "[Value framing: total cost of ownership, ROI, hidden costs]"
    "They're more established" "[Our advantages: speed, innovation, focus, support]"

    Landmines to Plant

    Questions to ask the prospect that highlight competitor weaknesses:

    • "How important is [area where we excel] to your team?"
    • "Have you evaluated [specific capability they lack]?"

    Win/Loss Patterns

    • We tend to win when: [pattern]
    • We tend to lose when: [pattern]
    • Key differentiator in competitive deals: [what tips the scale]

  3. Keep it scannable: Sales reps need to reference this during calls. Use tables, bold text, and short bullets.

Save as markdown. Format for easy printing or sharing in Notion/Confluence.

Further Reading

Tips for Competitive Battlecard

  • • Start a fresh session after installing so your agent picks up the new skill.
  • • It is part of a pack with 40 skills. Install only the ones you need with --skill to keep triggers precise.
  • • If two skills overlap, mention the one you want by name.

Questions about Competitive Battlecard

What does the Competitive Battlecard skill do?

Create sales-ready competitive battlecards comparing your product against a specific competitor — positioning, feature comparison, objection handling, and win/loss patterns. Use when preparing sales teams, creating competitive materials, or responding to 'why not competitor X?'

How do I install Competitive Battlecard?

Run "npx skills add phuryn/pm-skills --skill competitive-battlecard" in your project. The skills CLI installs it for Claude Code, Cursor, Codex and 70+ other agents. In Claude on the web, upload the skill folder as a ZIP under Customize > Skills.

Does Competitive Battlecard work in Cursor and Codex?

Yes. Competitive Battlecard uses the open SKILL.md format, so it works in Claude Code, Claude, Cursor, OpenAI Codex, Gemini CLI, GitHub Copilot and other agents that support agent skills.

Is Competitive Battlecard free?

Competitive Battlecard is open source on GitHub under the MIT license. It is free to install; check the license before commercial use.

Who made Competitive Battlecard?

Competitive Battlecard is published by phuryn in the phuryn/pm-skills repository, together with 39 other skills.

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