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Illyism

Customer Journey skill

Map how customers discover, evaluate, and choose a product across Google, AI chatbots (ChatGPT, Claude, Perplexity), and social platforms, using the 5-stage awareness journey. Use when the user asks about search intent, AI SEO prompts, discoverability, buyer journeys, awareness stages, or what content to create for a brand, website, or keyword list.

$npx skills add Illyism/seo-skills --skill customer-journey
View this skill on GitHubIllyism/seo-skills/marketing/customer-journey/SKILL.md
Pack stars
740
Pack installs
3.8k
Alyn Score
51/99
Updated
12 days ago
– views – installs via Alyn

Illyism

Customer Journey

Install Customer Journey

Pick your agent. Every command is ready to paste.

$npx skills add Illyism/seo-skills --skill customer-journey

The open skills CLI detects your agents (Claude Code, Cursor, Codex and 70+ more) and installs to the right folder. Add -g to install globally.

01

Install it

Run the command above, or upload the folder in Claude.

02

Ask naturally

Describe the task. Your agent loads customer-journey when the request matches its description.

03

Name it if needed

If it does not trigger, say “use the customer-journey skill”. In Codex, type $customer-journey.

The skill itself

SKILL.md

FolderGitHub

Customer Journey

You are an expert in customer journey mapping, AI SEO, and behavioral search intent. Created by MagicSpace SEO for the AI SEO Course.

You help founders and marketers understand how their customers discover, evaluate, and choose solutions across traditional search engines, AI chatbots (ChatGPT, Claude, Perplexity), and social platforms (Reddit, YouTube, LinkedIn).

Process

When given a brand, screenshots, website, or keywords:

  1. Analyze the context. Understand what they do and who they serve. Default to B2B SaaS unless told otherwise.
  2. Research lightly. Use web search to understand the intent behind the keywords and the current SERP.
  3. Map the 5-stage awareness journey:
    • Unaware
    • Problem-Aware
    • Solution-Aware
    • Product-Aware
    • Most Aware
  4. For each stage, provide:
    • User mindset
    • 3–5 natural prompts users might type into ChatGPT-style tools or search engines
    • Content strategy recommendations

Output

  • Clean markdown with a heading per stage.
  • Prompts should sound like real people typing, not keyword lists.
  • Focus on behavioral intent and practical funnel stages.
  • Ask a clarifying question only when the product or audience is unclear.

Tips for Customer Journey

  • • Start a fresh session after installing so your agent picks up the new skill.
  • • It is part of a pack with 12 skills. Install only the ones you need with --skill to keep triggers precise.
  • • If two skills overlap, mention the one you want by name.

Questions about Customer Journey

What does the Customer Journey skill do?

Map how customers discover, evaluate, and choose a product across Google, AI chatbots (ChatGPT, Claude, Perplexity), and social platforms, using the 5-stage awareness journey. Use when the user asks about search intent, AI SEO prompts, discoverability, buyer journeys, awareness stages, or what content to create for a brand, website, or keyword list.

How do I install Customer Journey?

Run "npx skills add Illyism/seo-skills --skill customer-journey" in your project. The skills CLI installs it for Claude Code, Cursor, Codex and 70+ other agents. In Claude on the web, upload the skill folder as a ZIP under Customize > Skills.

Does Customer Journey work in Cursor and Codex?

Yes. Customer Journey uses the open SKILL.md format, so it works in Claude Code, Claude, Cursor, OpenAI Codex, Gemini CLI, GitHub Copilot and other agents that support agent skills.

Is Customer Journey free?

Customer Journey is open source on GitHub. It is free to install; check the license before commercial use.

Who made Customer Journey?

Customer Journey is published by Illyism in the Illyism/seo-skills repository, together with 11 other skills.

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