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gooseworks-ai

Email Lifecycle Broadcast Planner skill

Step of the email-lifecycle playbook: builds the month's send calendar and writes this week's email and SMS broadcasts against the approved cadence and segments. Run email-lifecycle instead; not for direct use.

$npx skills add gooseworks-ai/goose-skills --skill email-lifecycle-broadcast-planner
View this skill on GitHubgooseworks-ai/goose-skills/skills/marketing/email-lifecycle-broadcast-planner/SKILL.md
Pack stars
1,313
Pack installs
12k
Alyn Score
56/99
Updated
4 days ago
License
MIT
– views – installs via Alyn

Install Email Lifecycle Broadcast Planner

Pick your agent. Every command is ready to paste.

$npx skills add gooseworks-ai/goose-skills --skill email-lifecycle-broadcast-planner

The open skills CLI detects your agents (Claude Code, Cursor, Codex and 70+ more) and installs to the right folder. Add -g to install globally.

01

Install it

Run the command above, or upload the folder in Claude.

02

Ask naturally

Describe the task. Your agent loads email-lifecycle-broadcast-planner when the request matches its description.

03

Name it if needed

If it does not trigger, say “use the email-lifecycle-broadcast-planner skill”. In Codex, type $email-lifecycle-broadcast-planner.

The skill itself

SKILL.md

FolderGitHub

broadcast-planner

Reads: make-content's next newsletter issue if any; ../email-lifecycle/references/segments-cadence-offers.md, ../email-lifecycle/references/copy-craft.md, ../email-lifecycle/references/sms-push-whatsapp.md, ../email-lifecycle/references/modes-and-incidents.md (seasonal); the approved cadence and segments from lifecycle/program.md; the brand's promotional calendar and launch dates (brain or asked); campaign records with an email/SMS leg via gooseworks:campaign_read; last week's results from the latest reports/performance/*.md; stock for every product it will feature (asked if the brain does not hold it).

Does:

  1. The month's calendar. One row per planned send: date, segment, type (value / promotional / launch / newsletter), the one idea, offer if any (from the ladder only), channel. Campaign moments come from plan-campaign's brief; the rest are filled to the approved cadence with roughly 60–70% useful sends in non-sale weeks; a pull-back week after any tentpole. Flags blackout dates and shipping cut-offs. Totals the month's sends (sequences built as broadcasts + broadcasts + newsletter, after exits) against the plan's monthly send limit; spreads the sends or proposes the upgrade.
  2. This week's sends, finished. Per send: segment and exclusions (recent purchasers, people mid-checkout flow, unengaged), send time and time-zone basis, subject + 2 alternates, preview, body, CTA with tracked URL, plain text, the test (subject, send time or offer; winner on clicks or orders; test slice size), stock confirmed for each featured product. Newsletter: slot make-content's issue (content/newsletter/<date>.md) with segment, send time and exclusions; this atom does not write the issue.
  3. SMS only for high-intent moments with SMS consent, with brand name, STOP language, quiet hours, segment count.
  4. Margin box from offer-math beside every discount.

Writes: lifecycle/calendar/<YYYY-MM>.md and lifecycle/broadcasts/<YYYY-MM-DD>.md (week starting date), plus the same in chat.

Tips for Email Lifecycle Broadcast Planner

  • • Start a fresh session after installing so your agent picks up the new skill.
  • • It is part of a pack with 29 skills. Install only the ones you need with --skill to keep triggers precise.
  • • If two skills overlap, mention the one you want by name.

Questions about Email Lifecycle Broadcast Planner

What does the Email Lifecycle Broadcast Planner skill do?

Step of the email-lifecycle playbook: builds the month's send calendar and writes this week's email and SMS broadcasts against the approved cadence and segments. Run email-lifecycle instead; not for direct use.

How do I install Email Lifecycle Broadcast Planner?

Run "npx skills add gooseworks-ai/goose-skills --skill email-lifecycle-broadcast-planner" in your project. The skills CLI installs it for Claude Code, Cursor, Codex and 70+ other agents. In Claude on the web, upload the skill folder as a ZIP under Customize > Skills.

Does Email Lifecycle Broadcast Planner work in Cursor and Codex?

Yes. Email Lifecycle Broadcast Planner uses the open SKILL.md format, so it works in Claude Code, Claude, Cursor, OpenAI Codex, Gemini CLI, GitHub Copilot and other agents that support agent skills.

Is Email Lifecycle Broadcast Planner free?

Email Lifecycle Broadcast Planner is open source on GitHub under the MIT license. It is free to install; check the license before commercial use.

Who made Email Lifecycle Broadcast Planner?

Email Lifecycle Broadcast Planner is published by gooseworks-ai in the gooseworks-ai/goose-skills repository, together with 28 other skills.

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