kostja94Install Employee Generated Content
Pick your agent. Every command is ready to paste.
npx skills add kostja94/marketing-skills --skill employee-generated-contentThe open skills CLI detects your agents (Claude Code, Cursor, Codex and 70+ more) and installs to the right folder. Add -g to install globally.
01
Install it
Run the command above, or upload the folder in Claude.
02
Ask naturally
Describe the task. Your agent loads employee-generated-content when the request matches its description.
03
Name it if needed
If it does not trigger, say “use the employee-generated-content skill”. In Codex, type $employee-generated-content.
The skill itself
SKILL.md
Channels: EGC (Employee-Generated Content)
Guides EGC and employee advocacy strategy for AI/SaaS products. EGC is content created by employees (social posts, videos, blogs, testimonials) that reflects authentic workplace and product insights. Employee-shared content generates ~8x more engagement than brand posts; LinkedIn employee posts reach ~561% more than brand content.
When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Project context: Read root {project}.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.
Identify:
- Goal: Brand trust, thought leadership, recruitment, or conversion
- Platform: LinkedIn (B2B primary), X, Instagram, TikTok
- Employee base: Size, roles, existing social presence
EGC vs. UGC vs. Creator Program
| Dimension | EGC | UGC | Creator Program |
|---|---|---|---|
| Source | Employees | Customers | External creators |
| Trust | Company experts (66% vs 47% for ads) | Peer reviews | Influencer reach |
| Cost | Low; leverage workforce | Incentives, curation | Credits, payment |
| Best for | B2B, SaaS, professional services | Social proof, reviews | Content scale, tutorials |
Why EGC Works
- Algorithm favor: Social platforms prioritize personal accounts over brand pages
- Authenticity: 92% trust recommendations from individuals over branded content; 81% need to trust before buying
- B2B fit: LinkedIn is primary; employees share industry expertise and product insights
- Results: 27% engagement increase, 19% sales increase in first year; 24% higher conversion vs traditional content
Content Formats
| Format | Use | Platform |
|---|---|---|
| Day-in-the-life | Culture, behind-the-scenes | LinkedIn, TikTok, Instagram |
| Industry insights | Thought leadership, expertise | |
| Short-form video | Quick tips, demos | TikTok, LinkedIn, Instagram |
| Testimonials | Product experience | Website, case studies |
| Serialized content | Consistent presence | Personal + brand accounts |
Implementation Best Practices
Do not force participation. Recognize and nurture organic content from employees already sharing about work. Volunteer participation outperforms mandated programs.
| Practice | Purpose |
|---|---|
| Tiered framework | Map employees by engagement (nano, micro, macro); treat like internal influencer tiers |
| Brief templates | Content objectives, brand voice, mandatory disclosures (FTC/ASA) |
| Advocacy platforms | Sociabble, EveryoneSocial for brief distribution and tracking |
| Incentives | Leaderboards, recognition; avoid heavy-handed quotas |
| Training | Improve quality and consistency; keep approval simple |
| Centralized hub | Branded hashtags, content library, approval workflow |
B2B / SaaS Specifics
- LinkedIn first: Algorithm favors personal posts; employees as thought leaders
- Cost-effective: Leverage existing workforce vs hiring external creators
- Diverse perspectives: Sales, support, dev create varied content for different segments
- Recruitment: 79% of job seekers check social before applying; EGC attracts 58% more top talent, 20% retention boost
Output Format
- Platform and content format selection
- Employee identification and tier approach
- Content strategy and brief template
- Governance (approval, disclosure, brand guidelines)
- Measurement plan (engagement, reach, conversions)
Related Skills
- influencer-marketing: External influencers; EGC is internal
- creator-program: External creators; EGC is employee-driven
- linkedin-posts: Primary EGC platform for B2B
- integrated-marketing: EGC as part of PESO shared/earned media
- traffic-analysis: UTM tagging for employee-shared links
Tips for Employee Generated Content
- • Start a fresh session after installing so your agent picks up the new skill.
- • It is part of a pack with 40 skills. Install only the ones you need with --skill to keep triggers precise.
- • If two skills overlap, mention the one you want by name.
Questions about Employee Generated Content
What does the Employee Generated Content skill do?
When the user wants to plan, implement, or optimize employee-generated content (EGC) or employee advocacy. Also use when the user mentions "EGC," "employee advocacy," "employee content," "internal brand ambassadors," "employee social media," "employee advocacy program," "staff advocacy," "LinkedIn employee posts," or "brand ambassador program." For LinkedIn, use linkedin-posts.
How do I install Employee Generated Content?
Run "npx skills add kostja94/marketing-skills --skill employee-generated-content" in your project. The skills CLI installs it for Claude Code, Cursor, Codex and 70+ other agents. In Claude on the web, upload the skill folder as a ZIP under Customize > Skills.
Does Employee Generated Content work in Cursor and Codex?
Yes. Employee Generated Content uses the open SKILL.md format, so it works in Claude Code, Claude, Cursor, OpenAI Codex, Gemini CLI, GitHub Copilot and other agents that support agent skills.
Is Employee Generated Content free?
Employee Generated Content is open source on GitHub under the MIT license. It is free to install; check the license before commercial use.
Who made Employee Generated Content?
Employee Generated Content is published by kostja94 in the kostja94/marketing-skills repository, together with 39 other skills.
