kostja94Install Influencer Marketing
Pick your agent. Every command is ready to paste.
npx skills add kostja94/marketing-skills --skill influencer-marketingThe open skills CLI detects your agents (Claude Code, Cursor, Codex and 70+ more) and installs to the right folder. Add -g to install globally.
01
Install it
Run the command above, or upload the folder in Claude.
02
Ask naturally
Describe the task. Your agent loads influencer-marketing when the request matches its description.
03
Name it if needed
If it does not trigger, say “use the influencer-marketing skill”. In Codex, type $influencer-marketing.
The skill itself
SKILL.md
Channels: Influencer
Guides influencer marketing strategy for AI/SaaS products. Focus on trust and brand exposure; 2–3x higher conversion and 40%–50% lower CAC than traditional ads. 92% of consumers trust influencers over celebrities.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Project context: Read root {project}.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.
Identify:
- Goal: Brand awareness, trust, or direct conversion
- Platform: Instagram, TikTok, YouTube, LinkedIn
- Target: Nano (1K–10K), micro (10K–100K), mid-tier (100K–1M), macro (1M+)
Influencer vs. Affiliate vs. Creator
| Dimension | Influencer | Affiliate | Creator Program |
|---|---|---|---|
| Goal | Brand exposure, trust | Direct sales | Content co-creation |
| Incentive | Paid, product exchange | Commission | Credits, free use |
| Content | Influencer original | Links sufficient | Must use product |
| Relationship | Short or long-term | Transactional | Long-term |
Influencer Types by Platform
| Platform | Best For | Audience |
|---|---|---|
| Visual, lifestyle | 25–34 | |
| TikTok | Viral, short-form | Under 24 |
| YouTube | Reviews, tutorials | 18–24 |
| B2B, professional | Professionals |
Discovery & Screening
- Platform search: Search by brand/industry terms; check competitors
- Tools: Stormy.ai, Upfluence, Passionfroot
- Form: Application form on site for interested creators
Screening: Engagement rate > follower count; avoid fake followers; content style match.
Cooperation Models
| Model | Use |
|---|---|
| Product exchange | Low cost; testing; requires influencer interest |
| Commission (affiliate) | Lower risk; CPS; hybrid with flat fee common |
| Paid promotion | Direct payment; quick exposure |
| Long-term partnership | Brand ambassador; sustained relationship |
Content Strategy
- Forms: Shoutout, review, favorites, tutorial, placement
- Creative freedom: Avoid overly scripted; authenticity drives trust
- Cross-platform: Repurpose for website, ads, email
- Publishing: Multiple drops; align with target market hours
Best Practices
- Payment: PayPal; prepay + final payment after publish
- Contract: Clear dates, review process, deliverables
- Content review: Brand guidance without over-control
- Disclosure: FTC/ASA compliant; disclose paid partnerships
Output Format
- Platform and tier selection
- Discovery approach
- Cooperation model
- Content brief
- Tracking plan
Related Skills
- affiliate-marketing: Influencers can be affiliates (hybrid model)
- creator-program: Long-term creator partnerships
- employee-generated-content: Internal employee content; influencer is external
- affiliate-page-generator: Commission structure if hybrid
Tips for Influencer Marketing
- • Start a fresh session after installing so your agent picks up the new skill.
- • It is part of a pack with 40 skills. Install only the ones you need with --skill to keep triggers precise.
- • If two skills overlap, mention the one you want by name.
Questions about Influencer Marketing
What does the Influencer Marketing skill do?
When the user wants to plan, implement, or optimize influencer marketing strategy. Also use when the user mentions "influencer marketing," "KOL," "creator partnership," "brand ambassador," "sponsored content," "influencer campaign," "micro-influencer," "influencer outreach," "creator collaboration," or "influencer deal." For creator programs, use creator-program.
How do I install Influencer Marketing?
Run "npx skills add kostja94/marketing-skills --skill influencer-marketing" in your project. The skills CLI installs it for Claude Code, Cursor, Codex and 70+ other agents. In Claude on the web, upload the skill folder as a ZIP under Customize > Skills.
Does Influencer Marketing work in Cursor and Codex?
Yes. Influencer Marketing uses the open SKILL.md format, so it works in Claude Code, Claude, Cursor, OpenAI Codex, Gemini CLI, GitHub Copilot and other agents that support agent skills.
Is Influencer Marketing free?
Influencer Marketing is open source on GitHub under the MIT license. It is free to install; check the license before commercial use.
Who made Influencer Marketing?
Influencer Marketing is published by kostja94 in the kostja94/marketing-skills repository, together with 39 other skills.
