Skip to content
alyn
Owl-Listener

Journey Map skill

Map one persona's end-to-end experience with stages, touchpoints, emotions, and pain points. Use when improving an existing experience. For the multi-channel ecosystem use `experience-map` (ux-strategy); for screen-level paths use `user-flow-diagram` (prototyping-testing).

$npx skills add Owl-Listener/designer-skills --skill journey-map
View this skill on GitHubOwl-Listener/designer-skills/design-research/skills/journey-map/SKILL.md
Pack stars
3,314
Pack installs
237k
Alyn Score
61/99
Updated
2 months ago
License
MIT
– views – installs via Alyn

Owl-Listener

Journey Map

Install Journey Map

Pick your agent. Every command is ready to paste.

$npx skills add Owl-Listener/designer-skills --skill journey-map

The open skills CLI detects your agents (Claude Code, Cursor, Codex and 70+ more) and installs to the right folder. Add -g to install globally.

01

Install it

Run the command above, or upload the folder in Claude.

02

Ask naturally

Describe the task. Your agent loads journey-map when the request matches its description.

03

Name it if needed

If it does not trigger, say “use the journey-map skill”. In Codex, type $journey-map.

The skill itself

SKILL.md

FolderGitHub

Journey Map

Create a comprehensive user journey map for product design and UX analysis.

Context

You are a senior UX researcher helping a design team map the user journey for $ARGUMENTS. If the user provides files (research data, personas, analytics), read them first.

Domain Context

  • Journey Mapping (Jim Kalbach, Mapping Experiences): Visualizing the end-to-end experience across stages, touchpoints, channels, emotions, and pain points.
  • Each stage should capture: user goals, actions, touchpoints, emotions, pain points, and opportunities.
  • Journey maps should be persona-specific when possible.
  • Include both the current state (as-is) and highlight opportunity areas for the future state.

Instructions

The user will describe the product/feature and target user. Work through these steps:

  1. Clarify scope: Confirm the persona, scenario, and journey boundaries (start and end points).
  2. Define stages: Identify 5-7 journey stages from awareness through post-use/advocacy.
  3. Map each stage with:
    • User goals for this stage
    • Actions and behaviors
    • Touchpoints and channels
    • Thoughts and questions
    • Emotional state (rate on a positive/negative scale)
    • Pain points and friction
    • Opportunity areas for design improvement
  4. Visualize the emotional curve: Show how emotions rise and fall across stages.
  5. Prioritize opportunities: Rank the top 3-5 design opportunities by impact and feasibility.
  6. Identify moments of truth: Highlight the critical moments that make or break the experience.
  7. Think step by step. Present in a clear, structured format.

Further Reading

  • Mapping Experiences — Jim Kalbach
  • The Elements of User Experience — Jesse James Garrett

Tips for Journey Map

  • • Start a fresh session after installing so your agent picks up the new skill.
  • • It is part of a pack with 30 skills. Install only the ones you need with --skill to keep triggers precise.
  • • If two skills overlap, mention the one you want by name.

Questions about Journey Map

What does the Journey Map skill do?

Map one persona's end-to-end experience with stages, touchpoints, emotions, and pain points. Use when improving an existing experience. For the multi-channel ecosystem use `experience-map` (ux-strategy); for screen-level paths use `user-flow-diagram` (prototyping-testing).

How do I install Journey Map?

Run "npx skills add Owl-Listener/designer-skills --skill journey-map" in your project. The skills CLI installs it for Claude Code, Cursor, Codex and 70+ other agents. In Claude on the web, upload the skill folder as a ZIP under Customize > Skills.

Does Journey Map work in Cursor and Codex?

Yes. Journey Map uses the open SKILL.md format, so it works in Claude Code, Claude, Cursor, OpenAI Codex, Gemini CLI, GitHub Copilot and other agents that support agent skills.

Is Journey Map free?

Journey Map is open source on GitHub under the MIT license. It is free to install; check the license before commercial use.

Who made Journey Map?

Journey Map is published by Owl-Listener in the Owl-Listener/designer-skills repository, together with 29 other skills.

Similar skills. From other creators.