kostja94Install Product Hunt Launch
Pick your agent. Every command is ready to paste.
npx skills add kostja94/marketing-skills --skill product-hunt-launchThe open skills CLI detects your agents (Claude Code, Cursor, Codex and 70+ more) and installs to the right folder. Add -g to install globally.
01
Install it
Run the command above, or upload the folder in Claude.
02
Ask naturally
Describe the task. Your agent loads product-hunt-launch when the request matches its description.
03
Name it if needed
If it does not trigger, say “use the product-hunt-launch skill”. In Codex, type $product-hunt-launch.
The skill itself
SKILL.md
Channels: Product Hunt Launch
Guides preparing and executing a Product Hunt launch. Product Hunt is a community-driven product discovery platform; only ~10% of submissions get featured on the homepage. Best for SaaS, developer tools, AI/ML products, and productivity software. Physical products and service businesses have limited success.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Project context: Read root {project}.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.
Identify:
- Product type: SaaS, AI tool, app, Chrome extension
- Launch readiness: Landing page, screenshots, tagline, first comment
- Hunter: Self-hunt or Top Hunter (optional but helps)
30-Day Preparation Plan
| Phase | Days | Actions |
|---|---|---|
| Teaser | 30–21 | Build "notify me" page; decide self-hunt vs hunter; engage in community |
| Supporters | 20–11 | Build list of 200+ (makers, industry contacts, followers, users) |
| Assets | 10–3 | Finalize tagline (≤60 chars), gallery images (1270×760), demo video (<2 min), maker comment, 3–5 topic tags; build awareness on X/LinkedIn 2–4 weeks before |
| Launch day | 2–1 | Clear calendar for 16+ hours; Product Hunt runs midnight–midnight Pacific |
Product Hunt Fields
| Field | Spec |
|---|---|
| Tagline | ≤60 chars; no emojis unless part of product name; catchy, benefit-focused |
| Gallery | 1270×760 px recommended; readable, show product value |
| Demo video | <2 minutes; optional but recommended |
| First comment | Post immediately; story-driven, not feature list; significantly impacts engagement |
| Topic tags | 3–5 relevant; match Product Hunt taxonomy |
Launch Day Strategy
| Practice | Guideline |
|---|---|
| Timing | Tuesday–Thursday; 12:01am Pacific works best |
| Narrative | Create story (problem → solution), not feature list |
| Engagement | Reply to every comment; thank supporters; answer questions |
| Avoid | Begging for upvotes (risk of shadowban) |
Principle: Product Hunt is a visibility amplifier and credibility boost—not primarily a customer acquisition channel.
Realistic Expectations
| Outcome | Upvotes | Placement |
|---|---|---|
| Poor | 50–100 | — |
| Average | 200–400 | Top 10 |
| Good | 500–800 | Top 5 |
| Great | 800+ | Product of the Day |
Beyond Listing
| Offering | Use When |
|---|---|
| Product Hunt Daily | Newsletter feature; high-intent audience |
| Social promotion | PH shares on X, LinkedIn; launch-day amplification |
| Featured placement | Paid promotion options |
Post-Launch
- Continue engaging with new users
- Thank-you emails to supporters
- Ask for feedback
- See directory-submission for other directories; cold-start-strategy for full launch plan
Output Format
- Readiness checklist (tagline, gallery, first comment, topic tags)
- First comment draft (story-driven)
- Tagline options (≤60 chars)
- 30-day timeline (if planning ahead)
Related Skills
- directory-submission: Taaft, G2, curated lists; Product Hunt is one directory—see for multi-platform submission
- cold-start-strategy: Full launch plan; Product Hunt as channel
- indie-hacker-strategy: Indie hacker Product Hunt, first 100 users
- media-kit-page-generator: Press kit, screenshots for launch
- analytics-tracking: UTM for Product Hunt traffic attribution
Tips for Product Hunt Launch
- • Start a fresh session after installing so your agent picks up the new skill.
- • It is part of a pack with 40 skills. Install only the ones you need with --skill to keep triggers precise.
- • If two skills overlap, mention the one you want by name.
Questions about Product Hunt Launch
What does the Product Hunt Launch skill do?
When the user wants to launch on Product Hunt, prepare a PH submission, or plan launch day (hunter, first comment, timing, upvotes). Also use when the user mentions "Product Hunt," "launch on Product Hunt," "PH launch," "Product Hunt submission," "hunter," "Product of the Day," "upvotes," or "Product Hunt first comment." For multi-platform directory listings and paste-ready copy beyond PH, use directory-submission.
How do I install Product Hunt Launch?
Run "npx skills add kostja94/marketing-skills --skill product-hunt-launch" in your project. The skills CLI installs it for Claude Code, Cursor, Codex and 70+ other agents. In Claude on the web, upload the skill folder as a ZIP under Customize > Skills.
Does Product Hunt Launch work in Cursor and Codex?
Yes. Product Hunt Launch uses the open SKILL.md format, so it works in Claude Code, Claude, Cursor, OpenAI Codex, Gemini CLI, GitHub Copilot and other agents that support agent skills.
Is Product Hunt Launch free?
Product Hunt Launch is open source on GitHub under the MIT license. It is free to install; check the license before commercial use.
Who made Product Hunt Launch?
Product Hunt Launch is published by kostja94 in the kostja94/marketing-skills repository, together with 39 other skills.
