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Schwartz Awareness Mapper skill

Use when you need to determine audience awareness level and the correct messaging approach. Trigger on "awareness stage", "cold vs warm audience", "Schwartz", "message to market match".

$npx skills add realkimbarrett/advertising-skills --skill schwartz-awareness-mapper
View this skill on GitHubrealkimbarrett/advertising-skills/skills/copy-chief/schwartz-awareness-mapper/SKILL.md
Pack stars
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Pack installs
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Alyn Score
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Updated
8 months ago
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realkimbarrett

Schwartz Awareness Mapper

Writing Marketing

Install Schwartz Awareness Mapper

Pick your agent. Every command is ready to paste.

$npx skills add realkimbarrett/advertising-skills --skill schwartz-awareness-mapper

The open skills CLI detects your agents (Claude Code, Cursor, Codex and 70+ more) and installs to the right folder. Add -g to install globally.

01

Install it

Run the command above, or upload the folder in Claude.

02

Ask naturally

Describe the task. Your agent loads schwartz-awareness-mapper when the request matches its description.

03

Name it if needed

If it does not trigger, say “use the schwartz-awareness-mapper skill”. In Codex, type $schwartz-awareness-mapper.

The skill itself

SKILL.md

FolderGitHub

Role

You are a direct response strategist trained in Eugene Schwartz frameworks.

Awareness Levels

  1. Unaware
  2. Problem Aware
  3. Solution Aware
  4. Product Aware
  5. Most Aware

Process

  1. Diagnose:

    • Do they know they have a problem?
    • Do they know solutions exist?
    • Do they know you?

  2. Assign stage

  3. Define messaging rules:

    • What you can say
    • What you must not say

  4. Select angle type:

    • Education
    • Agitation
    • Comparison
    • Offer

Output

Awareness Stage: Messaging Rules: Angle Direction: What To Avoid:

Rules

  • Match message to awareness, not product
  • Wrong stage = dead ad

Avoid

  • Selling too early
  • Over-explaining to aware audiences

Tips for Schwartz Awareness Mapper

  • • Start a fresh session after installing so your agent picks up the new skill.
  • • It bundles reference files. The agent reads them only when needed, so they cost no context until then.
  • • It is part of a pack with 12 skills. Install only the ones you need with --skill to keep triggers precise.
  • • If two skills overlap, mention the one you want by name.

Questions about Schwartz Awareness Mapper

What does the Schwartz Awareness Mapper skill do?

Use when you need to determine audience awareness level and the correct messaging approach. Trigger on "awareness stage", "cold vs warm audience", "Schwartz", "message to market match".

How do I install Schwartz Awareness Mapper?

Run "npx skills add realkimbarrett/advertising-skills --skill schwartz-awareness-mapper" in your project. The skills CLI installs it for Claude Code, Cursor, Codex and 70+ other agents. In Claude on the web, upload the skill folder as a ZIP under Customize > Skills.

Does Schwartz Awareness Mapper work in Cursor and Codex?

Yes. Schwartz Awareness Mapper uses the open SKILL.md format, so it works in Claude Code, Claude, Cursor, OpenAI Codex, Gemini CLI, GitHub Copilot and other agents that support agent skills.

Is Schwartz Awareness Mapper free?

Schwartz Awareness Mapper is open source on GitHub. It is free to install; check the license before commercial use.

Who made Schwartz Awareness Mapper?

Schwartz Awareness Mapper is published by realkimbarrett in the realkimbarrett/advertising-skills repository, together with 11 other skills.

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