Skip to content
alyn
Ryze-AI-Adgent

SEO Audit skill

Full SEO audit of a site from its real Search Console + GA4 data — indexation health, CTR anomalies, decaying pages, striking-distance keywords, quick wins. Use when asked to "audit my site", "SEO audit", "why is my organic traffic down", or "SEO health check".

$npx skills add Ryze-AI-Adgent/open-seo-mcp-skills --skill seo-audit
GitHub stars
9,108
Pack installs
211
Alyn Score
56/99
Updated
15 days ago
License
MIT
SEO & GEO MCP Research

Install SEO Audit

Pick your agent. Every command is ready to paste.

$npx skills add Ryze-AI-Adgent/open-seo-mcp-skills --skill seo-audit

The open skills CLI detects your agents (Claude Code, Cursor, Codex and 70+ more) and installs to the right folder. Add -g to install globally.

01

Install it

Run the command above, or upload the folder in Claude.

02

Ask naturally

Describe the task. Your agent loads seo-audit when the request matches its description.

03

Name it if needed

If it does not trigger, say “use the seo-audit skill”. In Codex, type $seo-audit.

The skill itself

SKILL.md

GitHub

SEO Audit

Requires

The free Ryze MCP connector (https://connector.get-ryze.ai/mcp). Claude Code: claude mcp add ryze --transport http https://connector.get-ryze.ai/mcp. claude.ai / Desktop / Cursor: add it as a custom connector with the same URL. Setup: https://www.get-ryze.ai/how-to-connect-claude-to-google-meta-ads-mcp?utm_source=github&utm_content=open-seo-mcp-skills

Audit the user's site using their own data via the Ryze MCP. No estimates — everything below comes from their actual GSC/GA4.

Workflow

  1. Pick the property. google_search_console__listSites. If several, use the one matching the user's domain; confirm only when ambiguous.
  2. Indexation. google_search_console__getIndexationSummary — indexed vs not-indexed counts and reasons. Flag anything unusual (large "Crawled — currently not indexed", spikes in excluded pages).
  3. Performance baseline. google_search_console__runRawSearchAnalytics: last 90 days vs previous 90, dimensions query and page (two calls each period). Compute clicks/impressions/CTR/position deltas.
  4. Find the problems:
    • Decaying pages — pages whose clicks dropped >30% period-over-period
    • CTR anomalies — queries with position ≤ 5 but CTR < 2% (title/meta problem)
    • Striking distance — queries at position 8–20 with high impressions (one push from page 1)
    • Cannibalization — same query, multiple ranking pages splitting clicks
  5. Spot-check pages. For the 3–5 worst pages, google_search_console__inspectUrl — canonical, indexing state, last crawl.
  6. Cross-check traffic. google_analytics__runRawReport — organic sessions + conversions by landing page, same periods. A page can hold rankings but lose revenue; call that out.
  7. AI traffic. google_analytics__getAIReferrals for the same window — note whether AI engines are becoming a meaningful channel for this site.

Output

A report with: verdict up top (one paragraph, is the site healthy or not and the #1 issue), then sections — Indexation, Losers, Quick wins (striking distance + CTR fixes, ranked by impressions), Cannibalization — each with a table and the specific fix. End with a prioritized 5-item action list.

Fallbacks

If GSC isn't connected, say so and point to Ryze connector setup (https://help.get-ryze.ai/claude/connect) — do not substitute third-party estimates for the site's own data.

Tips for SEO Audit

  • • Start a fresh session after installing so your agent picks up the new skill.
  • • It is part of a pack with 8 skills. Install only the ones you need with --skill to keep triggers precise.
  • • If two skills overlap, mention the one you want by name.

Questions about SEO Audit

What does the SEO Audit skill do?

Full SEO audit of a site from its real Search Console + GA4 data — indexation health, CTR anomalies, decaying pages, striking-distance keywords, quick wins. Use when asked to "audit my site", "SEO audit", "why is my organic traffic down", or "SEO health check".

How do I install SEO Audit?

Run "npx skills add Ryze-AI-Adgent/open-seo-mcp-skills --skill seo-audit" in your project. The skills CLI installs it for Claude Code, Cursor, Codex and 70+ other agents. In Claude on the web, upload the skill folder as a ZIP under Customize > Skills.

Does SEO Audit work in Cursor and Codex?

Yes. SEO Audit uses the open SKILL.md format, so it works in Claude Code, Claude, Cursor, OpenAI Codex, Gemini CLI, GitHub Copilot and other agents that support agent skills.

Is SEO Audit free?

SEO Audit is open source on GitHub under the MIT license. It is free to install; check the license before commercial use.

Who made SEO Audit?

SEO Audit is published by Ryze-AI-Adgent in the Ryze-AI-Adgent/open-seo-mcp-skills repository, together with 7 other skills.

Similar skills. From other creators.