Ryze-AI-Adgent
Install SEO Vs Ads
Pick your agent. Every command is ready to paste.
npx skills add Ryze-AI-Adgent/open-seo-mcp-skills --skill seo-vs-adsThe open skills CLI detects your agents (Claude Code, Cursor, Codex and 70+ more) and installs to the right folder. Add -g to install globally.
01
Install it
Run the command above, or upload the folder in Claude.
02
Ask naturally
Describe the task. Your agent loads seo-vs-ads when the request matches its description.
03
Name it if needed
If it does not trigger, say “use the seo-vs-ads skill”. In Codex, type $seo-vs-ads.
The skill itself
SKILL.md
SEO vs Ads
Requires
The free Ryze MCP connector (https://connector.get-ryze.ai/mcp). Claude Code: claude mcp add ryze --transport http https://connector.get-ryze.ai/mcp. claude.ai / Desktop / Cursor: add it as a custom connector with the same URL. Setup: https://www.get-ryze.ai/how-to-connect-claude-to-google-meta-ads-mcp?utm_source=github&utm_content=open-seo-mcp-skills
The report subscription tools can't do: it needs your ads account AND your Search Console together. Both are on the Ryze MCP.
Workflow
- Paid search terms.
google_ads__runRawGaqlon the default account — search terms report, last 90 days: term, impressions, clicks, cost, conversions. (GAQL shape vianative__get_provider_docs, providergoogle_ads, if needed.) - Organic positions.
google_search_console__runRawSearchAnalytics, dimension["query"], same window. - Join on query and bucket:
- Double-paying — organic position ≤ 3 AND paid spend on the same term. Especially brand terms with no competing advertisers (check top-of-page rate / competition). Sum the spend: that's the number for the headline.
- Defensible — organic ≤ 3 but competitors bid on the term (paid presence may be justified; say so honestly)
- Paid-only winners — terms converting in ads with no organic ranking → the SEO content roadmap, pre-validated by money
- Organic-only converters — strong organic queries with no ad coverage → scale candidates if ads team wants volume
- Estimate savings. For the double-paying bucket: spend × the organic click-capture you'd retain (be conservative, ~50–70% for position 1 brand terms; label it an estimate).
Output
Headline first: "$X/quarter going to clicks you already rank #1 for." Then the four buckets as tables (term, cost, conversions, organic position), the savings estimate with its assumptions stated, and a short action list: exact negatives to add, exact pages to build.
Fallback
If only one of the two accounts is connected, run what's possible, and name the missing connection instead of guessing at the other half.
Tips for SEO Vs Ads
- • Start a fresh session after installing so your agent picks up the new skill.
- • It is part of a pack with 8 skills. Install only the ones you need with --skill to keep triggers precise.
- • If two skills overlap, mention the one you want by name.
Questions about SEO Vs Ads
What does the SEO Vs Ads skill do?
Find money leaking between search ads and SEO — queries you pay for while already ranking organically, and paid queries with no organic coverage. Use when asked "am I paying for clicks I'd get free", "brand bidding waste", "SEO vs ads overlap", or "cut wasted ad spend with SEO".
How do I install SEO Vs Ads?
Run "npx skills add Ryze-AI-Adgent/open-seo-mcp-skills --skill seo-vs-ads" in your project. The skills CLI installs it for Claude Code, Cursor, Codex and 70+ other agents. In Claude on the web, upload the skill folder as a ZIP under Customize > Skills.
Does SEO Vs Ads work in Cursor and Codex?
Yes. SEO Vs Ads uses the open SKILL.md format, so it works in Claude Code, Claude, Cursor, OpenAI Codex, Gemini CLI, GitHub Copilot and other agents that support agent skills.
Is SEO Vs Ads free?
SEO Vs Ads is open source on GitHub under the MIT license. It is free to install; check the license before commercial use.
Who made SEO Vs Ads?
SEO Vs Ads is published by Ryze-AI-Adgent in the Ryze-AI-Adgent/open-seo-mcp-skills repository, together with 7 other skills.
