ScrapeCreatorsInstall Social Listening Brief
Pick your agent. Every command is ready to paste.
npx skills add ScrapeCreators/social-media-research-skills --skill social-listening-briefThe open skills CLI detects your agents (Claude Code, Cursor, Codex and 70+ more) and installs to the right folder. Add -g to install globally.
01
Install it
Run the command above, or upload the folder in Claude.
02
Ask naturally
Describe the task. Your agent loads social-listening-brief when the request matches its description.
03
Name it if needed
If it does not trigger, say “use the social-listening-brief skill”. In Codex, type $social-listening-brief.
The skill itself
SKILL.md
Social Listening Brief
Overview
Research what people are saying publicly across social platforms. This is useful for brand monitoring, category research, product feedback, reputation checks, and understanding recent conversations.
When to Use
Use this skill when the user asks:
- what are people saying about X?
- monitor this brand/topic/category
- find complaints or praise about a product
- summarize recent social discussion
- compare sentiment across Reddit, TikTok, YouTube, LinkedIn, Instagram, or Threads
Useful Sources
- Reddit search, subreddit search, posts, comments
- TikTok search top/keyword/hashtag and comments
- YouTube search, transcripts, comments
- Instagram reels search and hashtag search
- LinkedIn post search
- Threads search
- Google search when platform search is not enough
Workflow
- Define topic, aliases, competitor names, and date window.
- Search multiple relevant sources, not every source blindly.
- Keep URLs, dates, platform, engagement metrics, and exact quotes.
- Cluster conversations into themes.
- Separate positive, negative, neutral, and mixed signals.
- Highlight representative examples and action items.
Output Format
# Social Listening Brief: {topic}
## Executive Summary
- Main takeaway:
- Conversation volume: Low/Medium/High
- Sentiment: Positive/Neutral/Negative/Mixed
- Confidence: High/Medium/Low
## Top Themes
| Theme | Sentiment | Evidence | Representative quote/source |
|---|---|---|---|
## Notable Posts
- [source](url) — why it matters
## Risks / Opportunities
- ...
## Recommended Actions
1. ...
Common Pitfalls
- Do not pretend this is exhaustive social monitoring. It is public-data research.
- Do not average sentiment across very different communities without caveats.
- Do not use engagement as a proxy for truth.
Tips for Social Listening Brief
- • Start a fresh session after installing so your agent picks up the new skill.
- • It is part of a pack with 13 skills. Install only the ones you need with --skill to keep triggers precise.
- • If two skills overlap, mention the one you want by name.
Questions about Social Listening Brief
What does the Social Listening Brief skill do?
Use when the user wants a social listening report about what people are saying about a brand, person, product, topic, category, or niche across public social platforms. Produces cited themes, sentiment caveats, notable posts, and recommended actions.
How do I install Social Listening Brief?
Run "npx skills add ScrapeCreators/social-media-research-skills --skill social-listening-brief" in your project. The skills CLI installs it for Claude Code, Cursor, Codex and 70+ other agents. In Claude on the web, upload the skill folder as a ZIP under Customize > Skills.
Does Social Listening Brief work in Cursor and Codex?
Yes. Social Listening Brief uses the open SKILL.md format, so it works in Claude Code, Claude, Cursor, OpenAI Codex, Gemini CLI, GitHub Copilot and other agents that support agent skills.
Is Social Listening Brief free?
Social Listening Brief is open source on GitHub under the MIT license. It is free to install; check the license before commercial use.
Who made Social Listening Brief?
Social Listening Brief is published by ScrapeCreators in the ScrapeCreators/social-media-research-skills repository, together with 12 other skills.
