ai-marketing-claude-code-skills

AI Marketing Skills for Claude Code

Marketing frameworks that Claude Code actually executes.

Not guides. Not courses. Skills — packaged expertise your AI coding agent loads and follows.

March 2026 — v3.1: All 19 free skills now support quick|standard|deep execution modes. Get fast answers or deep audits from the same skill — no extra prompting. See what changed →

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What Are Agent Skills?

Agent Skills are an open standard for packaging expertise as instructions that AI agents can follow.

Traditional content: You read it → You apply it → You forget half of it.

Agent Skills: Your agent reads it → Your agent applies it → Every time. Perfectly.

Think of it like giving Claude Code a playbook written by an expert. Instead of prompting from scratch every time, the skill provides the framework, questions, and output format automatically.

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Quick Install (Claude Code)

# Clone the repo
git clone https://github.com/BrianRWagner/ai-marketing-claude-code-skills.git

# Copy skills to Claude Code's skills folder
mkdir -p ~/.claude/skills
cp -r ai-marketing-claude-code-skills/* ~/.claude/skills/

That's it. Claude Code will now automatically use these skills when you mention related topics.

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Available Skills

Strategy & Positioning

🎯 Positioning Basics

Core positioning framework for founders and marketers. Clarify who you're for, what you do, and why you're different.

Use when: "Help me with positioning", "Who is this for?", "What makes us different?"

→ positioning-basics/SKILL.md

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🔍 AI Discoverability Audit

Audit how a brand appears in AI-powered search and recommendation systems (ChatGPT, Perplexity, Claude, Gemini).

Use when: "How do I show up in ChatGPT?", "AI search visibility", "AEO audit"

→ ai-discoverability-audit/SKILL.md

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📚 Marketing Principles

Apply timeless marketing and business principles from the masters (Drucker, Ogilvy, Godin, Buffett, Munger, Bezos, Jobs).

Use when: "First principles thinking", "Should I do X?", "What would work here?", strategic decisions

→ marketing-principles/SKILL.md

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Content & Authority

💼 LinkedIn Authority Builder

Build a LinkedIn content system for thought leadership. Positioning, content pillars, formats, and posting rhythm.

Use when: "LinkedIn strategy", "Build my presence", "Content system", "Thought leadership"

→ linkedin-authority-builder/SKILL.md

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💡 Content Idea Generator

Generate content ideas based on your positioning and ICP. Multiple frameworks for different content types.

Use when: "What should I post?", "Content ideas", "Blog topics", "LinkedIn content"

→ content-idea-generator/SKILL.md

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🎙️ Voice Extractor

Extract and document someone's authentic writing voice from samples. Create voice guides for AI training or ghostwriting.

Use when: "Capture my voice", "Voice guide", "Write like me", "Train AI on my style"

→ voice-extractor/SKILL.md | $9 premium version on Claw Mart →

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🧹 De-AI-ify

Remove AI-generated jargon and restore human voice to text. Built from analyzing 1,000+ AI vs human content pieces.

Use when: "This sounds like AI", "Make it human", "Remove AI voice", "De-robotify this"

→ de-ai-ify/SKILL.md

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📱 Social Card Generator

Generate platform-specific social post variants (Twitter, LinkedIn, Reddit) from one source input. No API dependency.

Use when: "Turn this into social posts", "Repurpose for Twitter/LinkedIn", "Create social variants"

→ social-card-gen/SKILL.md

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Research & Intelligence

🔬 Last 30 Days Research

Research any topic across Reddit, X, and web from the last 30 days. Current trends, real community sentiment, and actionable insights in 7 minutes vs 2 hours manual research.

Use when: "What are people saying about X?", "Current trends in Y", "Market research", "Community sentiment"

→ last30days/SKILL.md

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🔎 Reddit Insights

Search and analyze Reddit content using semantic AI search. Find user pain points, discover niche markets, validate business ideas with real user feedback.

Use when: "Search Reddit for...", "What does Reddit think about?", "Find pain points", "Validate this idea"

→ reddit-insights/SKILL.md

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🎬 YouTube Summarizer

Fetch YouTube video transcripts, generate structured summaries with key insights and metadata. Supports full transcript delivery.

Use when: "Summarize this YouTube video", "Get transcript from...", "Key takeaways from this video"

→ youtube-summarizer/SKILL.md

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🔗 LinkedIn Profile Optimizer

Audit and rewrite your LinkedIn profile to attract the right people. Scores each section, rewrites headline and about copy, and includes an AI visibility checklist for ChatGPT/Perplexity/Claude search.

Use when: "Optimize my LinkedIn", "Rewrite my about section", "LinkedIn profile help", "AI search visibility"

→ linkedin-profile-optimizer/SKILL.md

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Conversion & Sales

📄 Homepage Audit

Quick conversion audit for any homepage or landing page. Get actionable feedback in minutes.

Use when: "Review my homepage", "Why isn't my page converting?", "Audit my landing page"

→ homepage-audit/SKILL.md

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📧 Cold Outreach Sequence

Build personalized cold outreach sequences for LinkedIn and email. Research, connection requests, follow-ups, and conversion.

Use when: "Cold outreach", "LinkedIn messages", "Prospecting sequence", "Sales emails"

→ cold-outreach-sequence/SKILL.md

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📊 Case Study Builder

Turn client wins into formatted case studies for proposals, social proof, and sales conversations.

Use when: "Write a case study", "Document results", "Client success story", "Build social proof"

→ case-study-builder/SKILL.md

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⭐ Testimonial Collector

Systematically gather and format client testimonials for social proof.

Use when: "Get testimonials", "Social proof", "Client quotes", "Build credibility"

→ testimonial-collector/SKILL.md

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Productivity & Operations

📅 Plan My Day

Generate an energy-optimized, time-blocked daily plan based on circadian rhythm research and GTD principles.

Use when: "Plan my day", "Time block today", "What should I work on?", "Daily schedule"

→ plan-my-day/SKILL.md

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📧 Newsletter Creation & Curation

Industry-adaptive B2B newsletter creation with stage, role, and geography-aware workflows.

Use when: "Create a newsletter", "Curate content for newsletter", "B2B newsletter", "Weekly digest"

→ newsletter-creation-curation/SKILL.md

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🚀 Go Mode

Deep work execution mode. When you have a clear task and need to execute without distraction.

Use when: "Go mode", "Execute this", "Let's build", "Ship it"

→ go-mode/SKILL.md

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Installation

Quick Install (any platform)

git clone https://github.com/BrianRWagner/ai-marketing-claude-code-skills.git
cd ai-marketing-claude-code-skills
bash scripts/install.sh

Auto-detects Claude Code, OpenClaw, Cursor, and Windsurf. Walks you through the rest.

Flags:

bash scripts/install.sh --all              # install to every detected platform
bash scripts/install.sh --platform=cursor  # specific platform only
bash scripts/install.sh --include-pro      # include pro/ skills (if purchased)
bash scripts/install.sh --dry-run          # preview without writing files

Platform Support

Platform	Install Location	File Used	Notes
Claude Code	~/.claude/skills/	SKILL.md	Full detail, all phases
OpenClaw	~/.openclaw/skills/	SKILL-OC.md ¹	Token-efficient edition
Cursor	.cursor/rules/ (project)	SKILL.md → .mdc	Converted with rule frontmatter
Windsurf	.windsurf/rules/ (project)	SKILL.md → .md	Converted with rule frontmatter
Generic	./ai-marketing-skills/	SKILL.md	Plain copy, any tool

¹ Dual-file system: Each skill ships two versions — SKILL.md (Claude Code, verbose, all phases) and SKILL-OC.md (OpenClaw, condensed, ~200 lines, token-efficient). The installer automatically routes the right file to the right platform. If SKILL-OC.md isn't present yet for a skill, it falls back to SKILL.md.

List Available Skills

bash scripts/list-skills.sh

Convert to Platform Format

bash scripts/convert.sh --platform=cursor --output-dir=./.cursor/rules
bash scripts/convert.sh --all   # convert for all platforms into ./converted/

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Compatibility

Platform	Status	Notes
Claude Code	✅ Native	Primary target
OpenClaw	✅ Compatible	Works as-is, optimized version available
GitHub Copilot	✅ Compatible	Via .github/skills
Cursor	✅ Compatible	Via rules/context
ChatGPT	⚠️ Manual	Paste SKILL.md content
Claude.ai	⚠️ Manual	Paste SKILL.md content

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🔥 Premium Skills (Gumroad)

Full Claude Code editions with structured reasoning phases, self-critique loops, and output precision.

→ Browse all on Gumroad

Skill	Price	Link
AI Marketing Bundle (all 7)	$49	Buy →
AI Discoverability Audit v2	$19	Buy →
Founder Intelligence	$15	Buy →
Competitor Intel Brief	$12	Buy →
Morning Brief System	$14	Buy →
Brand Voice Extractor	$9	Buy →
AI Employee Onboarding	$9	Buy →
Brand Positioning Audit	$9	Buy →

About

Created by Brian Wagner — AI Marketing Architect

15+ years building marketing systems for Fortune 500s and startups. Now packaging that expertise for the AI era.

• 🌐 brianrwagner.com
• 🐦 @BrianRWagner
• 💼 LinkedIn

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Contributing

Found an issue? Have an improvement?

1. Fork the repo
2. Make your changes
3. Submit a PR

All contributions welcome. Let's make these skills better together.

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License

MIT — Use freely. Attribution appreciated.

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Marketing frameworks that Claude Code actually executes. 🔱