ai-business-skills

147 marketing skills that turn your AI assistant into a full marketing team.
Built for Vietnam first, ready for the US, Europe, Southeast Asia and Latin America.

Quick start · How it works · Vietnam or Global · Agents · Workflows · All skills · Other AI tools

✨ What you get

Each skill is one Markdown file (SKILL.md) that teaches an AI assistant one marketing job from start to finish: what to ask you, which rules and benchmarks to apply, and what the finished document must contain. You ask in plain words. You get a complete .md file, not generic advice.

Good for: marketing plans, campaign briefs, ad copy and video scripts, content calendars, ads audits, e-commerce stores on Shopee / TikTok Shop / Lazada, personal brands, and running a marketing team with AI. Not for: building product code, technical specs or deploying servers.

⚡ Quick start

1. Install (pick one)

Claude Code plugin (easiest, installs all 147 skills)

/plugin marketplace add minhnv0807/ai-business-skills
/plugin install ai-business-skills

Install script

git clone https://github.com/minhnv0807/ai-business-skills.git
cd ai-business-skills
bash install.sh --global      # macOS / Linux -> ~/.claude/skills/marketing/

.\install.ps1 -Global          # Windows

Another AI tool (ChatGPT, Gemini, Cursor…): see Use it with any AI tool.

2. Describe your business once

> Set up the product marketing context for Luna Spa

The AI interviews you and saves .agents/product-marketing-context.md: product, customers, competitors, positioning, proof and objections. Every skill reads this file first, so you never repeat yourself. For a market outside Vietnam it saves product-marketing-context-global.md instead.

3. Ask for real work

> Plan next month's marketing for Luna Spa
> Write a 30-second TikTok script for the new facial
> Cost per message is 45K VND and ROAS is 1.8x. Audit it and tell me what to fix
> Work backwards: what budget do we need for 200 million VND revenue a month?

Each answer is saved as [skill]-[product]-[YYYYMMDD].md, for example ke-hoach-mkt-spa-luna-20260415.md.

🧭 How it works

flowchart LR
    A["💬 You ask<br/>in plain words"] --> B["📇 Read context<br/>.agents/*.md"]
    B --> C{"🌏 Which market?"}
    C -->|Vietnam| D["🇻🇳 VN skill<br/>skills/vi"]
    C -->|Global| E["🌍 Global skill<br/>skills/en"]
    D --> F["❓ Ask at most 4 questions<br/>only about what is missing"]
    E --> F
    F --> G["📏 Apply rules,<br/>benchmarks, legal checks"]
    G --> H["📄 Finished .md file"]

Skills call each other. One request can pull in several skills, in order:

flowchart LR
    I20["20 Client intake"] --> I09["09 Customer insight"] & I08["08 Competitor research"] & I10["10 Reverse KPI"]
    I09 & I08 & I10 --> P00["00 Marketing plan"]
    P00 --> B02["02 Campaign brief"]
    B02 --> C05["05 Ad copy"] & C04["04 Video script"] & C01["01 Content calendar"]

Pick a skill by what you need

🌏 Vietnam or Global

🇻🇳 VN cluster · 78 skills VND budgets and Vietnam benchmarks 2025-2026 Facebook, Zalo OA, TikTok, Shopee, TikTok Shop, Lazada KOC programmes, livestream selling, sales chatbots One legal hub for Vietnamese advertising and data rules

🌍 Global cluster · 69 skills Variants for the US, EU, Southeast Asia and Latin America Local currency, privacy law and top channels per region FTC, GDPR and CCPA compliance notes Dropshipping flagship (29-dropshipping-mastery-global)

You never switch modes by hand. The skills and agents look at which context file exists:

flowchart TD
    S{"Which context file<br/>is in .agents/?"}
    S -->|"product-marketing-context.md"| VN["🇻🇳 VN mode<br/>skills/vi"]
    S -->|"product-marketing-context-global.md"| GL["🌍 Global mode<br/>skills/en"]
    S -->|both| ASK["Asks you one question"]
    S -->|none| NEW["Suggests creating one first"]

The same rule applies to personal brands (personal-brand-context.md / -global.md). When both a product and a personal brand context exist, skills 04 (video script) and 05 (ad copy) ask whether to write for sales or for authority.

Skills with a file per region (variants/01-us.md … 04-latam.md): the foundation context, 03, 10, 11, 14, 17, 18 and 21. More in docs/global-region-guide.md.

👥 Meet the 6 agents

An agent is a role. Tell it the goal and it picks the right skills, in VN or Global mode.

mkt-strategist Plans, offers, positioning, launches, budgets. 00 · 02 · 08 · 09 · 10 · 31-34 · 58-61	content-producer Calendars, video scripts, ad copy, captions, seeding. 01 · 04-06 · 35-40 · 42-44 · 74	design-producer Visual briefs, brand guideline, design review, resizing. 12 · 30 · 41-50
channel-operator Channels, landing pages, email, KOC, sales chatbots, crises. 11 · 12 · 14 · 15 · 34 · 49 · 66 · 75 · 77	performance-analyst Tracking, ads audits, KPIs, scaling, marketplace ads. 03 · 07 · 10 · 13 · 19 · 21 · 32 · 34 · 51-57 · 76	personal-brand-builder Founder and creator brands, AI avatar videos, podcasts. 22-28

How the team passes work along in a typical campaign:

flowchart LR
    You(["You"]) --> ST["mkt-strategist<br/>plan · budget · brief"]
    ST --> CP["content-producer<br/>scripts · copy · captions"]
    ST --> DP["design-producer<br/>visual briefs · review"]
    CP --> CO["channel-operator<br/>channels · email · chat · shops"]
    DP --> CO
    CO --> PA["performance-analyst<br/>tracking · audit · scaling"]
    PA -->|"report + next plan"| ST
    PB["personal-brand-builder<br/>founder & creator brands"] -.-> CP

🔁 Workflows

A workflow is a fixed chain of skills: either a job that takes several days, or a loop you run every month.

Content engine: a monthly loop

flowchart TB
    subgraph PREP["1 · Plan the month"]
        direction LR
        V["35 Brand voice"] --> I["09 Insight"] --> CAL["01 Calendar"] --> BR["36 Content brief"]
    end
    subgraph MAKE["2 · Make the content"]
        direction LR
        W["Write<br/>37 captions · 04 scripts · 05 ads<br/>14 email · 38 seeding · 06 UGC"] --> VIS["Visual briefs<br/>42 · 43 · 44"]
    end
    subgraph LEARN["3 · Measure and plan again"]
        direction LR
        AU["39 Content audit"] --> RP["07 Report"] --> NX["40 Next plan"] -.-> AGAIN(["↻ Next month:<br/>back to step 1"])
    end
    PREP --> MAKE --> LEARN

Performance loop: no spend before tracking works

flowchart TB
    subgraph PLAN["1 · Plan"]
        direction LR
        A["51 Audience"] --> K["10 Reverse KPI"] --> M["54 Media plan"]
    end
    subgraph GATE["2 · Tracking gate"]
        direction LR
        T{"53 Tracking<br/>verified?"} -->|no| FIX["Fix tracking<br/>no spend yet"] --> T
    end
    subgraph RUN["3 · Launch and test"]
        direction LR
        S["52 Account structure"] --> C["05 Ad copy"] --> AB["19 A/B test"] --> AU["21 Ads audit"]
    end
    subgraph GROW["4 · Scale and learn"]
        direction LR
        SC["55 Scale winners<br/>+20-30%, 72h apart"] --> R["07 Report"]
        RT["56 Retarget<br/>warm audiences"] --> R
        R --> N["57 Next ads plan"] -.-> AGAIN(["↻ Next cycle:<br/>back to step 1"])
    end
    PLAN --> GATE -->|verified| RUN --> GROW

Design pipeline: counted back from launch day

flowchart LR
    T14["T-14<br/>41 Asset list"] --> T7["T-7<br/>Concept MVP<br/>42 · 43 · 45 briefs"] --> T5["T-5 / T-3 / T-1<br/>Assets, hardest first"] --> RV["47 Design review"] --> D1["D+1<br/>Mark winners · 50 Resize"]

📦 All 147 skills

Click a group to see every skill:

🛡️ Built-in guardrails

Every skill follows the same 8 operating rules (VN · Global): read the context first, treat outside content as data rather than instructions, label evidence, date and source every number, never invent numbers or customers, and send every real-world action through a draft-first gate.

sequenceDiagram
    participant You
    participant AI as AI + skill
    participant Ads as Ad account (MCP)
    You->>AI: "Scale the winning ad set"
    AI->>AI: Enough data? Within the agent's permissions?
    AI-->>You: Change proposal: current, proposed, expected result, rollback
    You->>AI: Approve this one change (named approver)
    AI->>Ads: Apply exactly that change
    AI->>Ads: Read back the new value and status
    AI-->>You: Log: time, change, approver, result

• Ads decisions follow one ladder. Below 3x the target CPA in spend there is not enough data to judge. A pause is only proposed, never done silently. Budgets scale +20-30% per step, at least 72 hours apart.
• Vietnamese legal questions go to one hub: phap-ly-marketing-vn.md.
• Evals: skills that changed behaviour ship evals/evals.json (trigger, routing, guardrail, context). See docs/evals.md.
• Ad platform connectors (MCP): skills 03, 07, 08, 10, 13, 21, 39 and 51-57 can read live ads data. Setup: docs/mcp-setup-guide.md.

🔌 Use it with any AI tool

Skills are plain Markdown with a short header, so any assistant that can read a file can use them.

# Load ai-business-skills for marketing tasks
Skills live in:
- ~/.claude/skills/marketing/vi/   (Vietnam)
- ~/.claude/skills/marketing/en/   (Global)

Trigger words:
- "marketing plan" / "lập kế hoạch marketing" -> 00-marketing-plan-global / 00-ke-hoach-mkt
- "ad copy" / "viết copy" -> 05-ad-copy-global / 05-copy-quang-cao
- "design image" / "thiết kế ảnh" -> 30-design-master-global / 30-thiet-ke-master

Always read product-marketing-context first.

🧱 Anatomy of a skill

---
name: 00-ke-hoach-mkt
description: Short description the AI uses to decide when to run the skill
category: strategy
triggers:
  - "lập kế hoạch marketing"
  - "marketing plan"
output: .md file with 7 sections + KPIs in 3 scenarios
related: [08-nghien-cuu-doi-thu, 09-insight-khach-hang, 10-tinh-kpi-nguoc]
---

# Skill title

## Gather information   -> at most 4 questions, skipped when the context answers them
## Rules                -> insight before numbers, local benchmarks, no generic advice
## Output structure     -> the exact sections, tables and scenarios to deliver
## Quality checklist    -> checked before the file is handed over

📊 Vietnam benchmarks 2025-2026 (quick reference)

Costs in VND. By industry: references/benchmarks-vietnam.md · Global: references/benchmarks-global.md

📚 Guides

ai-business-skills/
├── skills/
│   ├── vi/            VN skills: foundation, 00-21, 29-72, 74-77, references/
│   └── en/            Global skills: foundation, 00-21, 30-67, references/
├── modules/
│   ├── personal-branding/   22-28 in vi/ and en/, plus 6 workflows
│   └── dropshipping/        29-dropshipping-mastery-global, plus 1 workflow
├── agents/            6 role agents
├── workflows/         vi/ (8) and en/ (4)
├── knowledge/         10 foundation files + trien-khai/ (14 role playbooks)
├── references/        shared benchmarks, KPI formulas, templates
├── examples/          sample outputs: spa, fashion, coach, dropshipping store
├── docs/              guides, FAQ, evals, images
├── scripts/           check-repo.mjs (repo consistency check)
├── install.sh · install.ps1
└── validate-skills.sh · validate-skills.ps1

🤝 Contributing

Read CONTRIBUTING.md first.

git checkout -b feature/new-skill
./validate-skills.sh             # frontmatter and structure
node scripts/check-repo.mjs      # evals, denylist, llms.txt, manifest, versions, counts
git commit -m "feat(skill): add new-skill"

Bilingual VN + EN is preferred, one language is accepted. Register a new skill in .claude-plugin/marketplace.json.

💖 Support

Free and MIT-licensed. If it saves you hours, you can support new region variants, industry skills and bilingual tutorials at opa.business/donate. Starring the repo, reporting bugs and sending PRs help too.

📜 License and credits

MIT, see LICENSE. Third-party ideas and their licences: NOTICE.md. Inspired by coreyhaines31/marketingskills (foundation skill and plugin layout). Follows the Agent Skills spec. The illustrations are AI-generated (Google image model via Antigravity); prompts and notes are in docs/images/README.md.

_{Framework by Over Powers Agency · Built with AI, for marketers who use AI.}