Product Marketing Context Global skill

Product Marketing Context (Global Foundation)

Operating rules: skills/en/references/operating-rules-global.md (esp. rules 2, 3, 7).

Foundation skill for the GLOBAL marketing cluster — runs BEFORE every other global skill (00-29). Creates .agents/product-marketing-context-global.md with product, customer, positioning context tuned to a specific region. Parallel to product-marketing-context (the Vietnam foundation); this one serves 4 regions: US, EU, SEA, LATAM.

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For newbies

Who is this skill for?

Audience	Concrete example
Founder going international	Already in Vietnam, expanding to US/EU/SEA
Global SaaS / DTC brand	Multi-region launch needing region-specific context per market
Agency serving international clients	Onboarding a US, EU, SEA, or LATAM client
Marketer entering a new market	Setting up positioning for a new geography

Who is this NOT for?

• Vietnam-only marketing -> Use product-marketing-context (VN foundation) instead
• Personal brand (founder/coach/creator) -> Use 22-personal-brand-context-global (when available)
• Single ad campaign -> Use 02-campaign-brief-global directly; you do not need a full context file

30-second pre-read

This skill produces ONE region-tagged file (.agents/product-marketing-context-global.md) with 12 sections describing your product, customers, competitors, positioning. Pick 1 of 4 region variants (US, EU, SEA, LATAM) — the variant tunes currency, platforms, regulations, persona framework. Every global skill (00-29) reads this file before working — like a medical chart every doctor reads first.

3 common errors

1. Wrong region variant — "I sell in 5 countries" -> pick PRIMARY market first; multi-region later.
2. Mixing currencies — Mixed USD/EUR/local without a primary anchor confuses downstream skills.
3. Skipping regulations — GDPR/CCPA/PDPA/LGPD shape data collection; ignoring breaks campaigns at launch.

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Why do you need this skill?

Without this file, every global marketing skill has to re-ask: What is the product? Who is the customer? Which region? Currency? Regulations? Platforms? Repetitive, slow, inconsistent.

With .agents/product-marketing-context-global.md:

• Answer ONCE at project start
• Every skill reads it automatically -> straight to work
• Region defaults (currency, platforms, regulations) propagate everywhere
• No drift between skills — copy and report use the same persona, currency, metrics

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Workflow

Step 1: Check existing file
    |-- exists  -> ask which section to update
    |-- missing -> Step 2
Step 2: Choose region variant (US / EU / SEA / LATAM)
Step 3: Collect info per variant (12 sections)
Step 4: Create file `.agents/product-marketing-context-global.md`

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Step 1: Check existing file

Check whether .agents/product-marketing-context-global.md already exists.

• If it exists -> read the file, summarize, ask user which section to update. Only collect info for that section.
• If it does not exist -> proceed to Step 2.

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Step 2: Choose region variant

Ask the user one question: "Which is your PRIMARY region: US, EU, SEA, or LATAM?"

Decision tree

Where is your primary market?
    |-- North America (USA, Canada)
    |       --> 01-us.md    (USD, FTC + CCPA, Meta + Google + TikTok)
    |-- European Union (UK, DE, FR, ES, IT, NL, etc.)
    |       --> 02-eu.md    (EUR, GDPR + EU AI Act, Meta + Google + LinkedIn)
    |-- Southeast Asia EXCEPT Vietnam (SG, MY, ID, TH, PH)
    |       --> 03-sea.md   (USD or local, PDPA, TikTok + Shopee/Lazada)
    |-- Latin America (BR, MX, AR, CO, CL)
    |       --> 04-latam.md (USD or local, LGPD, WhatsApp + Meta + Mercado Libre)
    |-- Vietnam only
    |       --> Use `product-marketing-context` (VN foundation) — NOT this skill
    |-- Multi-region (>2 regions equally important)
            --> Pick the LARGEST market as primary; note others in section 12

Detection logic

1. User says explicitly ("we sell in the US") -> load matching variant
2. User vague ("we sell internationally") -> ask which country has the most revenue today
3. Truly multi-region -> pick primary market; add secondary markets in section 12 (Goals)

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Step 3: Collect info per variant

After choosing the variant, read the matching file in variants/ and walk through each section:

1. Brief explanation — what this section captures and why it matters
2. Ask 1-3 questions — one section at a time, NEVER all at once
3. Confirm — read back; user confirms
4. Move to next section

Notes:

• Every variant has 12 sections (matching the VN foundation structure)
• All 4 variants share the same skeleton but have DIFFERENT defaults, examples, and region-specific notes
• Region cues: currency format, platform list, regulation pointer, cultural context

Variant summary:

• variants/01-us.md — USD, FTC + CCPA, Meta + Google + TikTok, JTBD + ICP
• variants/02-eu.md — EUR, GDPR + EU AI Act, Meta + Google + LinkedIn, GDPR-compliant ICP
• variants/03-sea.md — USD or local, PDPA, TikTok + Shopee/Lazada + LINE, mobile-first persona
• variants/04-latam.md — USD or local, LGPD, WhatsApp + Meta + Mercado Libre, WhatsApp-first persona

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Step 4: Create the file

Save to .agents/product-marketing-context-global.md (create the .agents/ folder if missing).

# Product Marketing Context (Global) — [Product name]

> Region variant: [US / EU / SEA / LATAM]
> Primary currency: [USD / EUR / SGD / BRL / etc.]
> Last updated: [YYYY-MM-DD]
> Compatible with: Claude Code, ChatGPT, Gemini, any AI agent

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[12 sections following the chosen variant]

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## 13. Paid Ads (optional; skip if you do not run ads yet)

> Ads skills (`10-reverse-kpi-global`, `53-tracking-setup-global`, `54-media-plan-global`, `21-ads-audit-global`) read this block. Where a value is unknown, write `[REAL DATA NEEDED]`; do not guess.

- **Ad accounts:** (platform, account name, ID. NEVER write tokens or passwords)
- **Pixel / CAPI status:** (not installed / installing / verified). **Last verified:** [YYYY-MM-DD] (how to check: see `53-tracking-setup-global`)
- **Target CPA / ROAS:** [REAL DATA NEEDED] (how to derive: see `10-reverse-kpi-global`)
- **Monthly budget:**
- **Approver for budget and account changes:** [name]

## 14. Agent permissions

> **Only a human edits this section. Agents never edit it; they stop and ask when an action conflicts.** See `skills/en/references/operating-rules-global.md` rule 7. An `execute` row is a standing authorization under rule 7: its Limit column must state the allowlist, spend ceiling, per-run limit and expiry date.

| Action | Agent may (read / draft / propose / execute / never) | Limit | Approver |
|--------|------------------------------------------------------|-------|----------|
| Read reports and dashboards | read | Only the accounts listed in section 13 | - |
| Draft copy, briefs, captions | draft | Follow brand voice (section 10); no claims without proof (section 11) | [name] |
| Change budget / bid / target | propose | One change block at a time; execute only after the approver says yes | [name] |
| Publish a public post | propose | Approver reviews the final version before it goes live | [name] |
| Upload a customer list | never | - | - |

## 15. Learnings (max 20 active rows)

> Agents may only **append proposed rows** (Status = `proposed`); the approver moves a row to `active`. Over 20 active rows, retire the expired ones.

| Date | Learning | Evidence (observed / reported / inferred) | Source | Status (active / retired) | Retire when |
|------|----------|-------------------------------------------|--------|---------------------------|-------------|
| [YYYY-MM-DD] | [one sentence] | observed | [link / report name] | active | [condition or date] |

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How other skills use this file

In every global marketing skill (00-marketing-plan-global, 05-ad-copy-global, etc.), add this block under "Collect info":

## Collect info

### Step 0: Check global context file

Check whether `.agents/product-marketing-context-global.md` exists:
- **Yes** -> Read everything; pull product / customer / region / currency / regulation context. Do NOT re-ask.
- **No**  -> Suggest user run `product-marketing-context-global` first.
  If user wants to continue anyway, ask 2-3 minimum questions about product + region.

Skills that will read this file: 00-marketing-plan-global, 01-content-calendar-global, 02-campaign-brief-global, ... 29-* (all global cluster skills).

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Quality checklist

• File saved at .agents/product-marketing-context-global.md
• Region variant tagged at the top (US / EU / SEA / LATAM)
• All 12 sections completed (or at least 8 core: 1, 2, 4, 5, 6, 9, 10, 12)
• Currency format matches region (e.g. $9.99 for US, €9,99 for EU)
• Voice of customer (section 9) uses REAL quotes — not paraphrased
• Anti-persona explicit (section 7); 3 concrete differentiators (section 6)
• North Star Metric defined (section 12); last-updated date in file
• If running ads: section 13 has a tracking verify date and a named approver (no tokens or passwords)
• Section 14 Agent permissions is filled in by a human; no write action left blank
• Section 15 Learnings rows carry evidence (observed / reported / inferred) and a retire condition

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Related skills

• product-marketing-context — Vietnam foundation (parallel)
• 00-marketing-plan-global — reads this file first
• 22-personal-brand-context-global — personal brand foundation (when available)

Global Foundation Skill | Over Powers Agency | v1.0.0