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Customer Journey Map skill

Create an end-to-end customer journey map with stages, touchpoints, emotions, pain points, and opportunities. Use when mapping the customer experience, identifying friction points, improving onboarding, or visualizing the user journey.

$npx skills add phuryn/pm-skills --skill customer-journey-map
GitHub stars
27,849
Pack installs
245k
Alyn Score
74/99
Updated
2 days ago
License
MIT
Product management Research Marketing

Install Customer Journey Map

Pick your agent. Every command is ready to paste.

$npx skills add phuryn/pm-skills --skill customer-journey-map

The open skills CLI detects your agents (Claude Code, Cursor, Codex and 70+ more) and installs to the right folder. Add -g to install globally.

01

Install it

Run the command above, or upload the folder in Claude.

02

Ask naturally

Describe the task. Your agent loads customer-journey-map when the request matches its description.

03

Name it if needed

If it does not trigger, say “use the customer-journey-map skill”. In Codex, type $customer-journey-map.

The skill itself

SKILL.md

GitHub

Customer Journey Map

Map the end-to-end customer experience from awareness through advocacy, identifying emotions, pain points, and improvement opportunities at each stage.

Context

You are creating a customer journey map for $ARGUMENTS.

If the user provides files (interview transcripts, survey data, analytics, support tickets, or existing journey maps), read them first. Use web search to understand the product if a URL is provided.

Instructions

  1. Define the persona: Who is traveling this journey? Use a specific persona with JTBD, not a generic user.

  2. Map the journey stages (adapt to the product):

    Stage Description
    Awareness How do they first learn about the product?
    Consideration What do they evaluate? What alternatives do they compare?
    Acquisition How do they sign up or purchase?
    Onboarding First experience with the product — time to value
    Engagement Regular usage — building habits
    Retention What keeps them coming back? What might cause churn?
    Advocacy When and why do they recommend the product to others?

  3. For each stage, document:

    • Touchpoints: Where the user interacts with the product, brand, or team (website, email, in-app, support, social media)
    • User actions: What they do at this stage
    • Thoughts & questions: What's on their mind ("Is this worth my time?" "How do I...?")
    • Emotions: How they feel (excited, confused, frustrated, delighted) — rate on a scale or use emoji indicators
    • Pain points: Friction, confusion, drop-off risks
    • Opportunities: How to improve the experience at this point

  4. Identify critical moments:

    • Aha moment: When the user first experiences core value
    • Moments of truth: Decision points where they commit or abandon
    • Churn triggers: Where users most commonly drop off

  5. Create the journey map table:

    Stage Touchpoint User Action Emotion Pain Point Opportunity

  6. Recommend prioritized improvements:

    • Which pain points have the highest impact on conversion or retention?
    • What quick wins can improve the experience immediately?
    • What requires deeper investment but has the biggest payoff?

Think step by step. Save as a markdown document. For visual journey maps, suggest the user create one in Miro or FigJam using this analysis as the foundation.

Further Reading

Tips for Customer Journey Map

  • • Start a fresh session after installing so your agent picks up the new skill.
  • • It is part of a pack with 40 skills. Install only the ones you need with --skill to keep triggers precise.
  • • If two skills overlap, mention the one you want by name.

Questions about Customer Journey Map

What does the Customer Journey Map skill do?

Create an end-to-end customer journey map with stages, touchpoints, emotions, pain points, and opportunities. Use when mapping the customer experience, identifying friction points, improving onboarding, or visualizing the user journey.

How do I install Customer Journey Map?

Run "npx skills add phuryn/pm-skills --skill customer-journey-map" in your project. The skills CLI installs it for Claude Code, Cursor, Codex and 70+ other agents. In Claude on the web, upload the skill folder as a ZIP under Customize > Skills.

Does Customer Journey Map work in Cursor and Codex?

Yes. Customer Journey Map uses the open SKILL.md format, so it works in Claude Code, Claude, Cursor, OpenAI Codex, Gemini CLI, GitHub Copilot and other agents that support agent skills.

Is Customer Journey Map free?

Customer Journey Map is open source on GitHub under the MIT license. It is free to install; check the license before commercial use.

Who made Customer Journey Map?

Customer Journey Map is published by phuryn in the phuryn/pm-skills repository, together with 39 other skills.

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