kostja94Install Distribution Channels
Pick your agent. Every command is ready to paste.
npx skills add kostja94/marketing-skills --skill distribution-channelsThe open skills CLI detects your agents (Claude Code, Cursor, Codex and 70+ more) and installs to the right folder. Add -g to install globally.
01
Install it
Run the command above, or upload the folder in Claude.
02
Ask naturally
Describe the task. Your agent loads distribution-channels when the request matches its description.
03
Name it if needed
If it does not trigger, say “use the distribution-channels skill”. In Codex, type $distribution-channels.
The skill itself
SKILL.md
Channels: Distribution Channels
Guides product distribution via third-party marketplaces and app stores. Distinct from directory-submission (curated lists, Product Hunt, Taaft)—marketplaces are storefronts where customers discover and purchase apps, plugins, or integrations. Hyperscaler marketplaces (AWS, Azure, GCP) alone are projected to process $85B+ in software sales by 2028.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Channel Types
| Type | Definition | Examples |
|---|---|---|
| Direct | Company sells via own assets | Website, eCommerce, sales team |
| Indirect | Third parties sell on your behalf | Marketplaces, app stores, resellers |
Marketplaces = Digital storefronts where customers discover and buy; often pre-approved budgets (cloud spend), consolidated billing, faster procurement.
Marketplace Categories
| Category | Platforms | Product fit |
|---|---|---|
| Design & collaboration | Figma Community, Canva Apps, Adobe Exchange | Design tools, templates |
| Browser extensions | Chrome Web Store, Firefox Add-ons | Extensions, dev tools |
| Cloud & enterprise | AWS Marketplace, Google Cloud Marketplace, Azure Marketplace | SaaS, data, infra |
| Mobile | App Store, Google Play, Microsoft Store | Mobile apps, cross-platform |
| Vertical | Shopify App Store, Slack App Directory, Salesforce AppExchange, Zoom Marketplace | E-commerce, collaboration, CRM |
| Developer | GitHub Marketplace, WordPress Plugins | Dev tools, integrations |
| AI | GPTs (OpenAI), emerging AI app stores | AI apps, agents |
| Social commerce | Pinterest Product Pins | E-commerce, design tools, templates; Product Schema or Pinterest Catalog |
Pinterest Product Pins: Configure product links; shopping tags; link to site. Requires Product Schema or Pinterest Catalog. See pinterest-posts.
Listing Optimization
| Practice | Guideline |
|---|---|
| Reduce procurement friction | Vendor Insights, standard contracts; streamline enterprise buying |
| Pricing models | Free trials, pay-as-you-go, private offers for enterprise |
| Trust signals | Verified reviews, partner badges, clear taxonomy |
| Discoverability | Optimize for marketplace search; clear descriptions, tags |
| Co-sell | Partner with platform field teams when available |
Listing as asset: Your marketplace page is both storefront and onboarding tool; prospects validate, customers discover integrations.
Platform Selection by Product Type
| Product type | Prioritize |
|---|---|
| Design / collaboration | Figma, Canva, Adobe |
| Browser extension | Chrome, Firefox |
| Cloud / enterprise SaaS | AWS, GCP, Azure |
| Mobile app | App Store, Google Play, Microsoft Store |
| E-commerce | Shopify |
| Collaboration | Slack, Zoom |
| Developer tools | GitHub, WordPress |
| AI application | GPTs, emerging AI stores |
| E-commerce / templates | Pinterest Product Pins |
Related Skills
- directory-submission: Curated lists (Taaft, Product Hunt, G2)—different from marketplaces; both are distribution
- integrations-page-generator: Integrations page content; marketplace listing drives discovery
- cold-start-strategy: Distribution as cold-start channel
- localization-strategy: Regional marketplaces by locale
Tips for Distribution Channels
- • Start a fresh session after installing so your agent picks up the new skill.
- • It is part of a pack with 40 skills. Install only the ones you need with --skill to keep triggers precise.
- • If two skills overlap, mention the one you want by name.
Questions about Distribution Channels
What does the Distribution Channels skill do?
When the user wants to plan product distribution via marketplaces, app stores, or third-party platforms. Also use when the user mentions "distribution channels," "marketplace listing," "app store listing," "Figma plugin," "Chrome extension marketplace," "AWS Marketplace," "Shopify app," "GPTs store," "app distribution," or "third-party marketplace." For channel mix, use integrated-marketing.
How do I install Distribution Channels?
Run "npx skills add kostja94/marketing-skills --skill distribution-channels" in your project. The skills CLI installs it for Claude Code, Cursor, Codex and 70+ other agents. In Claude on the web, upload the skill folder as a ZIP under Customize > Skills.
Does Distribution Channels work in Cursor and Codex?
Yes. Distribution Channels uses the open SKILL.md format, so it works in Claude Code, Claude, Cursor, OpenAI Codex, Gemini CLI, GitHub Copilot and other agents that support agent skills.
Is Distribution Channels free?
Distribution Channels is open source on GitHub under the MIT license. It is free to install; check the license before commercial use.
Who made Distribution Channels?
Distribution Channels is published by kostja94 in the kostja94/marketing-skills repository, together with 39 other skills.
