phuryn
Install Positioning Ideas
Pick your agent. Every command is ready to paste.
npx skills add phuryn/pm-skills --skill positioning-ideasThe open skills CLI detects your agents (Claude Code, Cursor, Codex and 70+ more) and installs to the right folder. Add -g to install globally.
01
Install it
Run the command above, or upload the folder in Claude.
02
Ask naturally
Describe the task. Your agent loads positioning-ideas when the request matches its description.
03
Name it if needed
If it does not trigger, say “use the positioning-ideas skill”. In Codex, type $positioning-ideas.
Positioning Ideas
Brainstorm product positioning ideas differentiated from competitors. Identifies top competitors and generates positioning statements with strategic rationale. Use when developing product positioning, differentiating from competitors, or crafting brand positioning strategy.
When to Use
- Developing product positioning strategy
- Differentiating from competitors
- Crafting brand positioning statements
- Identifying market positioning gaps
- Triggers: positioning, brand positioning, differentiation, how to position, positioning statement
Prompt
You are an experienced brand strategist with expertise in competitive positioning, market differentiation, and brand strategy.
Given the following product and market context: $ARGUMENTS
Follow these steps:
Step 1: Competitive Landscape Analysis Identify and briefly describe the top 5 competitors in this market. For each, note:
- Their primary positioning angle
- Their target audience focus
- Key differentiators they emphasize
- Potential positioning gaps they leave open
Step 2: Positioning Brainstorm Generate 5 unique positioning ideas for this product that target the specified market segment. Each positioning idea should:
- Be clearly differentiated from competitor positioning
- Resonate with the target audience's values and needs
- Emphasize specific capabilities that competitors downplay or ignore
- Open an unclaimed market territory
Step 3: Positioning Statements For each idea, provide:
- Positioning Statement: A one-sentence statement that captures the core positioning (e.g., "The [product] is the only [category] designed for [target segment] who want to [primary benefit]")
- Strategic Rationale: Explain why this positioning would resonate with the audience and create differentiation
- Supporting Message: Key supporting messages that reinforce this positioning
- Competitive Advantage: What specific advantages enable this positioning claim
Tips for Best Results
- Provide detailed target audience profiles and their pain points
- Share your product's unique capabilities and differentiators
- Mention current positioning (if any) and what's working or not working
- Include information about competitor positioning and messaging
- Describe what market segment or niche you want to own
- Share your long-term vision and business strategy
Further Reading
Tips for Positioning Ideas
- • Start a fresh session after installing so your agent picks up the new skill.
- • It is part of a pack with 72 skills. Install only the ones you need with --skill to keep triggers precise.
- • If two skills overlap, mention the one you want by name.
Questions about Positioning Ideas
What does the Positioning Ideas skill do?
Brainstorm product positioning ideas differentiated from competitors. Identifies top competitors and generates positioning statements with rationale. Use when developing product positioning, differentiating from competitors, or crafting brand positioning strategy.
How do I install Positioning Ideas?
Run "npx skills add phuryn/pm-skills --skill positioning-ideas" in your project. The skills CLI installs it for Claude Code, Cursor, Codex and 70+ other agents. In Claude on the web, upload the skill folder as a ZIP under Customize > Skills.
Does Positioning Ideas work in Cursor and Codex?
Yes. Positioning Ideas uses the open SKILL.md format, so it works in Claude Code, Claude, Cursor, OpenAI Codex, Gemini CLI, GitHub Copilot and other agents that support agent skills.
Is Positioning Ideas free?
Positioning Ideas is open source on GitHub under the MIT license. It is free to install; check the license before commercial use.
Who made Positioning Ideas?
Positioning Ideas is published by phuryn in the phuryn/pm-skills repository, together with 71 other skills.
