Install Understand Customers
Pick your agent. Every command is ready to paste.
npx skills add Illyism/seo-skills --skill understand-customersThe open skills CLI detects your agents (Claude Code, Cursor, Codex and 70+ more) and installs to the right folder. Add -g to install globally.
01
Install it
Run the command above, or upload the folder in Claude.
02
Ask naturally
Describe the task. Your agent loads understand-customers when the request matches its description.
03
Name it if needed
If it does not trigger, say “use the understand-customers skill”. In Codex, type $understand-customers.
For my product/service, [Briefly describe your product/service, e.g., "an AI-powered link building tool"], help me create Blitz Copy by first deeply understanding my ideal user. Answer these questions:
Core Identity & Role:
- Who are they really (e.g., "ambitious SaaS founder," "overwhelmed marketing manager," "freelancer struggling to scale")?
- What's their primary goal related to the problem my product solves?
Deepest Pains & Frustrations (The "Nightmare Scenario"):
- What is their current biggest, most visceral nightmare related to [the problem your product solves, e.g., "link building," "content creation," "sales outreach"]?
- What specific words or phrases do they use to describe this pain?
- What deep inner thoughts or inner monologue is driving them?
- What have they tried before that failed or disappointed them? Why?
- What are the emotional consequences of this pain (e.g., "feeling stuck," "wasting money," "falling behind competitors," "imposter syndrome")?
Unspoken Desires & Aspirations (The "Magic Wand" Outcome):
- If they could wave a magic wand, what's the ultimate, almost "too good to be true" outcome they dream of regarding [the problem area]?
- Beyond the functional benefit (e.g., "more backlinks"), what does this outcome mean for them emotionally or in terms of status (e.g., "market leader," "peace of mind," "industry recognition," "freedom")?
- What would make them feel like they've found a "cheat code" or an "unfair advantage"?
Language & Worldview:
- What specific jargon, tools, or influencers are part of their world?
- What's a core belief they hold about [the problem area] that my product can affirm or satisfyingly challenge?
Based on these insights, let's brainstorm initial Blitz Copy angles (Identity Triggers, Emotional Hooks, Pattern Interrupts, Dopamine-Driven Payoffs).
Tips for Understand Customers
- • Start a fresh session after installing so your agent picks up the new skill.
- • It is part of a pack with 12 skills. Install only the ones you need with --skill to keep triggers precise.
- • If two skills overlap, mention the one you want by name.
Questions about Understand Customers
What does the Understand Customers skill do?
When the user wants to deeply understand their ideal customer before writing copy — pains, desires, inner monologue, and language. Also use when the user mentions "empathy engine", "know your target", "customer pain points", or asks to research their audience before writing Blitz Copy.
How do I install Understand Customers?
Run "npx skills add Illyism/seo-skills --skill understand-customers" in your project. The skills CLI installs it for Claude Code, Cursor, Codex and 70+ other agents. In Claude on the web, upload the skill folder as a ZIP under Customize > Skills.
Does Understand Customers work in Cursor and Codex?
Yes. Understand Customers uses the open SKILL.md format, so it works in Claude Code, Claude, Cursor, OpenAI Codex, Gemini CLI, GitHub Copilot and other agents that support agent skills.
Is Understand Customers free?
Understand Customers is open source on GitHub. It is free to install; check the license before commercial use.
Who made Understand Customers?
Understand Customers is published by Illyism in the Illyism/seo-skills repository, together with 11 other skills.
