irinabuht12-oss
Install Ad Copy Variant Generator
Pick your agent. Every command is ready to paste.
npx skills add irinabuht12-oss/marketing-skills --skill ad-copy-variant-generatorThe open skills CLI detects your agents (Claude Code, Cursor, Codex and 70+ more) and installs to the right folder. Add -g to install globally.
01
Install it
Run the command above, or upload the folder in Claude.
02
Ask naturally
Describe the task. Your agent loads ad-copy-variant-generator when the request matches its description.
03
Name it if needed
If it does not trigger, say “use the ad-copy-variant-generator skill”. In Codex, type $ad-copy-variant-generator.
The skill itself
SKILL.md
9/ Ad Copy Variant Generator — Google + Meta
What it does
Analyzes your top performing ads, identifies what's working in the hooks, CTAs, messaging angles, and formats, then generates new variants that follow the same winning patterns while introducing enough variation to test meaningfully.
How it works
Claude ingests your ad performance data alongside the actual ad copy and creative specs. It correlates performance metrics (CTR, CVR, CPA) with copy elements — headline structure, primary text length, tone, CTA type, pain point vs benefit framing, social proof usage. Then it generates variants that preserve the winning elements while changing specific variables.
Practical example
Your best performing Meta ad has a hook that leads with a specific number ("Cut your onboarding time from 3 weeks to 3 days"), uses a customer quote in the middle, and ends with a soft CTA. Claude generates 8 variants: 4 keep the number-led hook pattern but change the metric, 2 test a question-based hook with the same body structure, and 2 flip to benefit-first with the number as proof. Each variant changes one or two elements so you can isolate what's actually driving performance.
What you get back
- New ad copy variants grouped by what's being tested (hook, body, CTA)
- Annotation showing which winning element each variant preserves
- Recommended test priority based on which element has the most variance in your data
- Platform-specific formatting (character limits respected for Google RSAs vs Meta primary text)
- A/B test structure showing which variants to pair against each other
When to use it
- When top creatives start fatiguing and you need fresh variants fast
- Creative brainstorm sessions where you need a starting point, not a blank page
- When scaling to new audiences that might respond to different angles
- RSA headline and description generation where you need 15 headlines that aren't repetitive
Data access (Ryze MCP)
This skill works best with live account data. Connect the free Ryze MCP once and Claude reads your Google Ads, Meta Ads, GA4 and Search Console directly:
- claude.ai / Claude Desktop: Settings → Connectors → Add custom connector →
https://connector.get-ryze.ai/mcp - Claude Code:
claude mcp add ryze --transport http https://connector.get-ryze.ai/mcp - Cursor: Settings → MCP → add the same URL
Setup guide: https://www.get-ryze.ai/how-to-connect-claude-to-google-meta-ads-mcp?utm_source=github&utm_content=marketing-skills
Tips for Ad Copy Variant Generator
- • Start a fresh session after installing so your agent picks up the new skill.
- • It is part of a pack with 40 skills. Install only the ones you need with --skill to keep triggers precise.
- • If two skills overlap, mention the one you want by name.
Questions about Ad Copy Variant Generator
What does the Ad Copy Variant Generator skill do?
Analyzes your top performing ads, identifies what's working in the hooks, CTAs, messaging angles, and formats, then generates new variants that follow the same winning patterns while introducing enough variation to test meaningfully. Platform: Google and Meta.
How do I install Ad Copy Variant Generator?
Run "npx skills add irinabuht12-oss/marketing-skills --skill ad-copy-variant-generator" in your project. The skills CLI installs it for Claude Code, Cursor, Codex and 70+ other agents. In Claude on the web, upload the skill folder as a ZIP under Customize > Skills.
Does Ad Copy Variant Generator work in Cursor and Codex?
Yes. Ad Copy Variant Generator uses the open SKILL.md format, so it works in Claude Code, Claude, Cursor, OpenAI Codex, Gemini CLI, GitHub Copilot and other agents that support agent skills.
Is Ad Copy Variant Generator free?
Ad Copy Variant Generator is open source on GitHub. It is free to install; check the license before commercial use.
Who made Ad Copy Variant Generator?
Ad Copy Variant Generator is published by irinabuht12-oss in the irinabuht12-oss/marketing-skills repository, together with 39 other skills.
