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irinabuht12-oss

marketing-skills

Claude skills for marketing: 49 free marketing skills for Claude Code and claude.ai (Google Ads, Meta Ads, SEO, AI visibility) + the Ryze Google Ads MCP / Meta Ads MCP: claude mcp add ryze…

$npx skills add irinabuht12-oss/marketing-skills
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49 skills in this pack.

54
irinabuht12-oss

competitor-teardown

Systematic competitive analysis covering positioning, messaging hierarchy, objection handling, and CTA strategy from landing page URLs or screenshots. Use when pasting a competitor URL…

7.2k16Marketing
54
irinabuht12-oss

content-repurposer

Transform one long-form piece into multiple platform-specific content derivatives including LinkedIn posts, tweet threads, email snippets, ad hooks, and video scripts while maintaining…

7.2k16Writing
54
irinabuht12-oss

e2e-seo-assistant

Full SEO workflow covering technical audits, content gaps, backlink opportunities, on-page fixes, and content briefs. Use when given a site and target keywords to get complete SEO analysis…

7.2k16SEO & GEO
54
irinabuht12-oss

email-sequence-writer

Write complete nurture email sequences with subject lines, preview text, and body copy using proven copywriting formulas. Use when given ICP, offer, and objections to generate full email…

7.2k16Writing
54
irinabuht12-oss

icp-research-assistant

Build detailed B2B buyer personas with pain points, objections, buying triggers, and messaging angles. Use when given a product and market to research ideal customer profiles, creating…

7.2k16Marketing
54
irinabuht12-oss

landing-page-audit-39

CRO analysis for landing pages evaluating headline clarity, CTA placement, trust signals, mobile friction, and conversion killers. Use when uploading a landing page screenshot, pasting a…

7.2k16Marketing
54
irinabuht12-oss

programmatic-seo-builder

Create scalable programmatic SEO page templates with title patterns, internal linking logic, schema markup, and thin content avoidance strategies. Use when given a niche and data source to…

7.2k16SEO & GEO
53
irinabuht12-oss

ab-test-analyzer

Statistical significance calculator for A/B test results with sample size requirements, segment breakdowns, and hypothesis generation. Use when feeding test results, checking statistical…

7.2k16Testing
52
irinabuht12-oss

ad-spend-allocator

Multi-channel budget optimization using MER, marginal ROAS, and diminishing returns analysis. Use when pasting multi-channel spend and results data, requesting reallocation recommendations…

7.2k16Marketing
52
irinabuht12-oss

google-ads-audit

Comprehensive Google Ads account health analysis detecting wasted spend, search term leaks, negative keyword gaps, bid strategy issues, and Quality Score problems. Use when analyzing…

7.2k16Marketing
52
irinabuht12-oss

linkedin-ads-audit

LinkedIn Ads campaign analysis for B2B marketers detecting CTR issues, audience quality problems, lead gen form friction, and budget inefficiencies. Use when pasting LinkedIn campaign…

7.2k16Marketing
52
irinabuht12-oss

meta-ads-audit

Meta/Facebook/Instagram Ads campaign structure analysis detecting creative fatigue, audience overlap, scaling opportunities, and iOS tracking verification issues. Use when pasting Meta…

7.2k16Marketing
50
irinabuht12-oss

ab-test-setup-and-analysis

Designs statistically valid split tests for ads, audiences, landing pages, or bid strategies. Calculates required sample sizes before you start, monitors results during the test, and calls…

7.2k16Testing
50
irinabuht12-oss

account-structure-review

Evaluates your campaign and ad set structure against your actual goals and budget. Flags over-segmentation that fragments your data, under-segmentation that hides performance differences…

7.2k16Marketing
50
irinabuht12-oss

ad-copy-variant-generator

Analyzes your top performing ads, identifies what's working in the hooks, CTAs, messaging angles, and formats, then generates new variants that follow the same winning patterns while…

7.2k16Marketing
50
irinabuht12-oss

ad-extension-audit

Reviews all your Google Ads extensions — sitelinks, callouts, structured snippets, call extensions, image extensions, price extensions — across every campaign. Flags what's missing, what's…

7.2k16Marketing
50
irinabuht12-oss

ai-visibility-audit

Audit how visible your brand is inside AI answers (ChatGPT, Claude, Gemini, Perplexity, AI Overviews). Claude builds a prompt panel for your category, scores where you show up vs…

7.2k16Marketing
50
irinabuht12-oss

anomaly-detection

Catches unusual performance changes across your accounts — CPC spikes, CVR drops, spend surges, impression collapses, CTR shifts — and flags them with context about what likely changed. The…

7.2k16Marketing
50
irinabuht12-oss

attribution-model-comparison

Runs your conversion data through different attribution models side by side — last click, first click, linear, time decay, position based, and data-driven. Shows you how credit shifts…

7.2k16AI engineering
50
irinabuht12-oss

audience-overlap-analysis

Compares your Meta ad sets and identifies where audiences overlap significantly, causing your ads to compete against each other in the same auctions. Tells you exactly which ad sets are…

7.2k16Marketing
50
irinabuht12-oss

bid-strategy-recommendations

Analyzes your campaign history, conversion volume, CPA targets, and auction dynamics, then recommends the right bid strategy for each campaign — manual CPC, target CPA, target ROAS…

7.2k16Marketing
50
irinabuht12-oss

brand-answer-monitoring

Track how AI assistants describe your brand over time and catch wrong, outdated, or damaging claims. Claude builds your monitoring prompt set, compares runs week over week, and drafts the…

7.2k16Marketing
50
irinabuht12-oss

budget-scenario-planner

Models what happens to your CPA, ROAS, conversion volume, and impression share when you increase or decrease budget by any amount. Uses your actual account data and historical diminishing…

7.2k16Marketing
50
irinabuht12-oss

campaign-naming-convention-builder

Builds a consistent, filterable naming convention across your Google and Meta accounts based on your campaign types, objectives, targeting, and reporting needs. Makes filtering, reporting…

7.2k16Marketing
50
irinabuht12-oss

channel-mix-optimizer

Given your total budget, recommends the optimal split across Google Search, PMax, Meta prospecting, Meta retargeting, and any other active channels based on your last 60-90 days of marginal…

7.2k16Marketing
50
irinabuht12-oss

citation-source-gap-finder

Find the exact pages AI assistants cite when answering questions in your category, and identify which ones you can get into. Claude clusters the cited sources, scores each by attainability…

7.2k16Research
50
irinabuht12-oss

client-report-narratives

Takes your raw campaign performance data and writes the executive summary paragraph that goes at the top of the report. The plain English explanation of what happened, why it happened, and…

7.2k16Marketing
50
irinabuht12-oss

competitor-creative-analysis

Pulls competitor ads from Meta Ad Library and Google Ads Transparency Center, categorizes their messaging angles, formats, CTAs, and creative types, then identifies gaps in their approach…

7.2k16Marketing
50
irinabuht12-oss

content-aeo-optimizer

Rewrite existing pages so AI assistants can extract, quote, and cite them. Claude restructures your content into answer-ready blocks — direct answers, comparison tables, stats with sources…

7.2k16SEO & GEO
50
irinabuht12-oss

conversion-path-analysis

Maps out how users move through your funnel from first ad click to conversion. Identifies where the biggest drop-offs happen, which campaigns contribute most at each stage, and how long the…

7.2k16Marketing
50
irinabuht12-oss

cpa-diagnostics

When your CPA spikes, Claude breaks down exactly what caused it. It looks across your campaign data and isolates the contributing factors — audience fatigue, bid landscape shifts, creative…

7.2k16Marketing
50
irinabuht12-oss

creative-fatigue-detection

Monitors your ads for early signs of fatigue before performance fully collapses. Tracks frequency buildup, CTR decay, CPM increases, and engagement drops across all active creatives and…

7.2k16Marketing
50
irinabuht12-oss

day-hour-performance-breakdown

Analyzes performance by day of week and hour of day across your campaigns. Identifies when your ads perform best and worst, recommends ad schedule adjustments with estimated savings, and…

7.2k16Marketing
50
irinabuht12-oss

device-performance-split

Analyzes how your campaigns perform across mobile, desktop, and tablet. Identifies where device performance diverges significantly and recommends bid adjustments, campaign splits, or…

7.2k16Marketing
50
irinabuht12-oss

frequency-cap-recommendations

Analyzes frequency data across your Meta campaigns, identifies where you're overserving ads to the same people, and recommends frequency caps by campaign objective. Tells you the point…

7.2k16Marketing
50
irinabuht12-oss

geo-performance-analysis

Breaks down campaign performance by geographic location at whatever level matters — country, state, city, DMA, zip code. Flags underperforming geos that are quietly eating budget and…

7.2k16SEO & GEO
50
irinabuht12-oss

keyword-cannibalization-check

Identifies where your own keywords and campaigns are competing against each other in Google Ads auctions. Finds duplicate keywords across campaigns, overlapping match types that trigger the…

7.2k16SEO & GEO
50
irinabuht12-oss

landing-page-audit

Reviews your landing pages against the ads driving traffic to them. Checks for message match between ad copy and page content, CTA clarity, above-the-fold alignment, form friction, and…

7.2k16Marketing
50
irinabuht12-oss

pacing-monitor

Tracks daily spend against monthly budget targets across all campaigns and accounts. Tells you exactly where you'll land at current pace, flags campaigns that are over or underspending, and…

7.2k16Marketing
50
irinabuht12-oss

performance-benchmarking

Compares your key metrics against industry benchmarks for your specific vertical, campaign type, and platform. Tells you where you're ahead, where you're behind, and where there's room to…

7.2k16Testing

Showing 40 of 49. See the full pack on GitHub.

From the README

How to use marketing-skills

Claude Skills for Marketing: 49 free marketing skills for Claude Code and claude.ai

Claude Skills for Marketers

Skip the setup: use the hosted Ryze MCP (no developer token, no Google Cloud project, approval-gated writes).

Connect Ryze in one click →

49 free Claude skills for marketing (marketing skills for Claude Code, Claude Desktop and claude.ai): Google Ads, Meta Ads, SEO and AI visibility, with the Ryze MCP (a Google Ads MCP and Meta Ads MCP in one connector) for live account data. Built by Ryze AI.

Install in 30 seconds

1. Connect the Ryze MCP (free, gives Claude your live Google Ads / Meta Ads / GA4 / Search Console data):

claude mcp add ryze --transport http https://connector.get-ryze.ai/mcp

In claude.ai or Claude Desktop: Settings → Connectors → Add custom connector → paste https://connector.get-ryze.ai/mcp. Works in Cursor and ChatGPT too. 2-minute setup guide →

2. Install the skills as a Claude Code plugin (the connector comes bundled):

claude plugin marketplace add irinabuht12-oss/marketing-skills
claude plugin install marketing-skills@ryze

Or copy them by hand:

git clone https://github.com/irinabuht12-oss/marketing-skills && cp -r marketing-skills/skills/* ~/.claude/skills/

Or download everything: all-marketing-skills.zip

Product pages: Google Ads MCP · Meta Ads MCP

3. Ask: "audit my Google Ads for wasted spend", "why did my Meta CPA go up this week", "which AI engines cite my site".

📖 Full guide: 98 Claude marketing skills, ranked by job →


Folders

  • Claude skills for Google Ads — audits, diagnostics, and optimization skills for Google (and cross-platform Google + Meta) campaigns
  • Claude skills for Meta Ads — creative fatigue, audience overlap, retargeting, and Meta-specific audits
  • Claude skills for SEO — end-to-end SEO assistant and programmatic SEO builder
  • Claude skills for AI visibility — get your brand cited by ChatGPT, Claude, Gemini, Perplexity, and AI Overviews

What's Inside

Skill What It Does
Google Ads Audit Find wasted spend, search term leaks, negative keyword gaps, bid strategy issues
Meta Ads Audit Detect creative fatigue, audience overlap, tracking problems, scaling opportunities
LinkedIn Ads Audit Analyze CTR benchmarks, audience quality, lead gen form friction, budget efficiency
Reddit Ads Audit Fix community targeting, creative fit, subreddit performance, bid inefficiencies
Ad Spend Allocator Get budget reallocation recommendations across channels
A/B Test Analyzer Calculate statistical significance and sample size requirements
Competitor Teardown Analyze any landing page for positioning and messaging
Landing Page Audit Find conversion killers and CTA issues
UTM & Tracking Generator Create consistent UTM links and GA4 event names
Email Sequence Writer Write full nurture sequences with subject lines
Content Repurposer Turn 1 blog post into LinkedIn, Twitter, email, and video content
Programmatic SEO Builder Build scalable page templates with schema markup
Programmatic SEO Playbook The 7 plays that got Zapier, Clay, Composio, Gamma, Mintlify, HeyGen and HubSpot to #1 in Google and ChatGPT, scored and designed for your company
ICP Research Assistant Build buyer personas with pain points, objections, buying triggers
E2E SEO Assistant Get technical audits, content gaps, backlink opportunities, content briefs

Common questions

What are Claude skills for marketing? Markdown instructions Claude loads on demand: each skill tells Claude how to audit a Google Ads account, diagnose Meta creative fatigue, build a programmatic SEO plan or check AI visibility, step by step, with the data it should pull.

How do I install marketing skills in Claude Code? claude plugin marketplace add irinabuht12-oss/marketing-skills then claude plugin install marketing-skills@ryze. Or copy the skills/ folders into ~/.claude/skills/.

Do the skills need the Ryze MCP? No. They run on pasted exports too, but with the free connector (claude mcp add ryze --transport http https://connector.get-ryze.ai/mcp) Claude reads your live Google Ads, Meta Ads, GA4 and Search Console data itself.

Do they work in Cursor, ChatGPT or Claude Desktop? Yes. The skills are plain Markdown and the connector URL is the same in every client.

Are they free? Yes, all 49, MIT licensed, no signup.


Requirements

  • Claude Pro, Max, Team or Enterprise at claude.ai, or Claude Code / Cursor
  • The free Ryze MCP connector for live account data (skills also run on pasted exports)

Support

These skills are 100% free.

Need help? Contact us at hello@get-ryze.ai


Built by Ryze AI — AI that runs your paid ads

Questions

What is irinabuht12-oss/marketing-skills?

Claude skills for marketing: 49 free marketing skills for Claude Code and claude.ai (Google Ads, Meta Ads, SEO, AI visibility) + the Ryze Google Ads MCP / Meta Ads MCP: claude mcp add ryze…

How do I install marketing-skills?

Run "npx skills add irinabuht12-oss/marketing-skills" and choose the skills you want. Many packs also document their own install path (for example a Claude Code plugin marketplace) in the README below.

How many skills are in marketing-skills?

49 SKILL.md skills. Alyn lists 40 of them with their own pages.