Email Sequence Writer skill

Email Sequence Writer

Create complete email sequences with strategic timing, copywriting frameworks, and voice consistency.

Process

1. Gather context - ICP, offer, main objections, brand voice
2. Map sequence structure - Purpose of each email, timing
3. Apply copywriting formulas - AIDA, PAS, BAB per email
4. Write subject lines - Test multiple angles
5. Draft full emails - Subject, preview, body, CTA
6. Ensure voice consistency - Maintain tone throughout

Sequence Framework (5-Day Nurture)

Day	Purpose	Content Focus
1	Welcome + Deliver	Deliver lead magnet, set expectations
2	Address Problem	Agitate main pain point
3	Provide Value	Quick win, build trust
4	Share Proof	Case study, testimonial, results
5	Present Offer	Clear CTA, deadline if applicable

Copywriting Formulas

Formula	Structure	Best For
AIDA	Attention → Interest → Desire → Action	Standard promotional
PAS	Problem → Agitate → Solution	Pain-point focused
BAB	Before → After → Bridge	Transformation stories
PASOP	Problem → Agitation → Solution → Outcome → New Problem	Drip sequences (creates open loops)

Subject Line Formulas

Type	Formula	Example
Question	Ask about their pain	"Are you making this mistake with your email list?"
Urgency	Time-bound action	"Last call: Offer closes in 3 hours"
Curiosity	Create intrigue	"I was wrong about everything..."
Numbers	Specific list/results	"7 lessons I learned doubling traffic"
Personal	Use name + question	"[Name], quick question about your goals"
Benefit	Direct value statement	"How to save 10 hours this week"

Subject Line Best Practices

• Length: 4-7 words (40-60 characters)
• Mobile preview: 25-30 characters visible
• Personalization: +22% open rate lift
• Emoji: Use sparingly, test by audience
• Avoid spam triggers: FREE, URGENT, !!!

Output Format

## Email Sequence: [Sequence Name]

### Sequence Overview
- **ICP**: [Target audience description]
- **Goal**: [Conversion objective]
- **Offer**: [What you're promoting]
- **Main Objections**: [1-3 objections to address]
- **Voice**: [Tone descriptors]

---

### Email 1: [Purpose]
**Send**: [Trigger/Timing]
**Subject Line Options**:
1. [Option A]
2. [Option B]
3. [Option C]

**Preview Text**: [Preview text]

**Body**:

[Full email copy with clear formatting]

**CTA**: [Button/link text]

---

### Email 2: [Purpose]
...

---

### Sequence Timing Summary
| Email | Timing | Purpose | Key Message |
|-------|--------|---------|-------------|
| 1 | Immediate | | |
| 2 | +1 day | | |
| 3 | +2 days | | |

### Voice Consistency Notes
- Tone: [Descriptors]
- Words to use: [List]
- Words to avoid: [List]
- Sentence length: [Preference]

Example

Input: "Create a 5-email welcome sequence for a B2B SaaS targeting marketing managers. Offer is a free trial. Main objection: 'We don't have time to learn new tools.'"

Output:

## Email Sequence: Marketing Manager Welcome Flow

### Sequence Overview
- **ICP**: Marketing managers at mid-market companies (50-500 employees)
- **Goal**: Free trial activation
- **Offer**: 14-day free trial
- **Main Objections**: "No time to learn new tools"
- **Voice**: Professional but friendly, confident, helpful

---

### Email 1: Welcome + Quick Start
**Send**: Immediately after signup
**Subject Line Options**:
1. "Your account is ready (5-min setup inside)"
2. "Welcome! Here's your fastest path to results"
3. "[Name], let's get you set up in 5 minutes"

**Preview Text**: Most users see their first results within an hour

**Body**:

Hey [Name],

Welcome to [Product] — you just made your marketing team's life easier.

I know you're busy (who isn't?), so I'll keep this short.

Here's the fastest way to get value:

**1. Connect your data source** (takes 2 minutes)
**2. Run your first report** (automatic)
**3. Share with your team** (one click)

That's it. Most users complete setup in under 5 minutes.

[Get Started Now →]

You've got 14 days to explore everything. No credit card needed.

Questions? Just reply to this email.

[Signature]

**CTA**: Get Started Now →

---

### Email 2: Address the Time Objection
**Send**: +1 day
**Subject Line Options**:
1. "The real reason you don't have time"
2. "What if you had 5 extra hours this week?"
3. "Quick question about your reporting process"

**Preview Text**: It's not you. It's your current tools.

**Body**:

Hey [Name],

Here's something I hear a lot:

"We don't have time to learn another tool."

I get it. Completely.

But here's what I've noticed: the teams who say this are usually spending 5+ hours a week on manual reporting.

Pulling data from three platforms. Building slides. Updating spreadsheets.

**What if that became automatic?**

That's not "learning a new tool" — that's buying back your week.

One of our customers, Sarah (Marketing Director at [Company]), told us:

*"I used to spend every Friday afternoon on reports. Now I spend it on strategy."*

Worth 5 minutes to see if that could be you?

[See How It Works →]

[Signature]

---

### Sequence Timing Summary
| Email | Timing | Purpose | Key Message |
|-------|--------|---------|-------------|
| 1 | Immediate | Welcome + quick start | 5-min setup |
| 2 | +1 day | Objection handling | Time investment ROI |
| 3 | +2 days | Quick win | First report success |
| 4 | +4 days | Social proof | Customer results |
| 5 | +6 days | Trial ending | Urgency + offer |

### Voice Consistency Notes
- Tone: Confident, empathetic, conversational
- Words to use: "you," "easy," "fast," "results," "team"
- Words to avoid: "synergy," "leverage," "utilize," jargon
- Sentence length: Mix short (punchy) with medium (explanatory)

Guidelines

• Always provide 3 subject line options minimum
• Address stated objections explicitly in the sequence
• Maintain consistent voice/tone across all emails
• Include clear, single CTA per email
• If voice guidelines provided, follow them strictly
• Ask for missing context (ICP, objections) if not provided

Data access (Ryze MCP)

This skill works best with live account data. Connect the free Ryze MCP once and Claude reads your Google Ads, Meta Ads, GA4 and Search Console directly:

• claude.ai / Claude Desktop: Settings → Connectors → Add custom connector → https://connector.get-ryze.ai/mcp
• Claude Code: claude mcp add ryze --transport http https://connector.get-ryze.ai/mcp
• Cursor: Settings → MCP → add the same URL

Setup guide: https://www.get-ryze.ai/how-to-connect-claude-to-google-meta-ads-mcp?utm_source=github&utm_content=marketing-skills