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Ad Extension Audit skill

Reviews all your Google Ads extensions — sitelinks, callouts, structured snippets, call extensions, image extensions, price extensions — across every campaign. Flags what's missing, what's underperforming, what's outdated, and writes replacements based on your best performing ads and landing pages. Platform: Google.

$npx skills add irinabuht12-oss/marketing-skills --skill ad-extension-audit
GitHub stars
7,179
Pack installs
16
Alyn Score
50/99
Updated
15 days ago

Install Ad Extension Audit

Pick your agent. Every command is ready to paste.

$npx skills add irinabuht12-oss/marketing-skills --skill ad-extension-audit

The open skills CLI detects your agents (Claude Code, Cursor, Codex and 70+ more) and installs to the right folder. Add -g to install globally.

01

Install it

Run the command above, or upload the folder in Claude.

02

Ask naturally

Describe the task. Your agent loads ad-extension-audit when the request matches its description.

03

Name it if needed

If it does not trigger, say “use the ad-extension-audit skill”. In Codex, type $ad-extension-audit.

The skill itself

SKILL.md

GitHub

21/ Ad Extension Audit — Google

What it does

Reviews all your Google Ads extensions — sitelinks, callouts, structured snippets, call extensions, image extensions, price extensions — across every campaign. Flags what's missing, what's underperforming, what's outdated, and writes replacements based on your best performing ads and landing pages.

How it works

Claude inventories your current extensions, checks coverage (which campaigns are missing which extension types), analyzes performance data (CTR contribution, impression rates), and compares your extensions against your actual offers and landing page content to ensure they're relevant and up to date.

Practical example

Your account has 12 campaigns. Claude finds that 4 campaigns have no sitelinks at all, 6 have sitelinks that haven't been updated in 8 months and reference a promotion that ended in Q2, and your callout extensions across the account are generic ("Free Shipping", "24/7 Support") instead of differentiated. Claude generates new sitelinks aligned to your current landing pages, writes specific callouts based on your actual value props from top-performing ad copy, and adds structured snippets using categories relevant to your product.

What you get back

  • Extension coverage map showing what's present and missing per campaign
  • Performance data for existing extensions (CTR, impression rate)
  • Outdated extensions flagged with what needs updating
  • New extension copy written and ready to implement for each campaign
  • Prioritized rollout plan starting with highest-impact gaps

When to use it

  • When setting up new campaigns to ensure full extension coverage from day one
  • Quarterly extension reviews to catch outdated copy and missed opportunities
  • After website changes or new product launches that make existing extensions stale
  • When CTR is lower than expected and you want to improve ad real estate in search results

Data access (Ryze MCP)

This skill works best with live account data. Connect the free Ryze MCP once and Claude reads your Google Ads, Meta Ads, GA4 and Search Console directly:

  • claude.ai / Claude Desktop: Settings → Connectors → Add custom connector → https://connector.get-ryze.ai/mcp
  • Claude Code: claude mcp add ryze --transport http https://connector.get-ryze.ai/mcp
  • Cursor: Settings → MCP → add the same URL

Setup guide: https://www.get-ryze.ai/how-to-connect-claude-to-google-meta-ads-mcp?utm_source=github&utm_content=marketing-skills

Tips for Ad Extension Audit

  • • Start a fresh session after installing so your agent picks up the new skill.
  • • It is part of a pack with 40 skills. Install only the ones you need with --skill to keep triggers precise.
  • • If two skills overlap, mention the one you want by name.

Questions about Ad Extension Audit

What does the Ad Extension Audit skill do?

Reviews all your Google Ads extensions — sitelinks, callouts, structured snippets, call extensions, image extensions, price extensions — across every campaign. Flags what's missing, what's underperforming, what's outdated, and writes replacements based on your best performing ads and landing pages. Platform: Google.

How do I install Ad Extension Audit?

Run "npx skills add irinabuht12-oss/marketing-skills --skill ad-extension-audit" in your project. The skills CLI installs it for Claude Code, Cursor, Codex and 70+ other agents. In Claude on the web, upload the skill folder as a ZIP under Customize > Skills.

Does Ad Extension Audit work in Cursor and Codex?

Yes. Ad Extension Audit uses the open SKILL.md format, so it works in Claude Code, Claude, Cursor, OpenAI Codex, Gemini CLI, GitHub Copilot and other agents that support agent skills.

Is Ad Extension Audit free?

Ad Extension Audit is open source on GitHub. It is free to install; check the license before commercial use.

Who made Ad Extension Audit?

Ad Extension Audit is published by irinabuht12-oss in the irinabuht12-oss/marketing-skills repository, together with 39 other skills.

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