Content Repurposer skill

Content Repurposer

Atomize pillar content into platform-optimized derivatives while preserving voice.

Process

1. Analyze source content - Key points, structure, main takeaways
2. Extract hooks - Most compelling ideas for each platform
3. Apply platform formats - Length, structure, hashtags
4. Maintain voice - Consistent tone across derivatives
5. Deliver complete package - All formats ready to publish

Content Atomization Target

Ratio: 1 pillar piece → 8+ derivative pieces

From one blog post, generate:

• 3-5 LinkedIn posts (different angles)
• 1 Twitter/X thread (5-10 tweets)
• 2-3 email snippets (newsletter teasers)
• 2-3 ad hooks (paid social)
• 1 short video script (15-60 seconds)

Platform-Specific Requirements

LinkedIn

Element	Specification
Length	1,300-1,600 characters optimal
Hook	First 140 characters (before "See more")
Format	Short paragraphs, line breaks, emoji bullets optional
Hashtags	3-5, placed at end
CTA	Soft (comment/share) or link in comments

Twitter/X Threads

Element	Specification
Length	70-100 characters optimal per tweet
Thread format	Number tweets (1/7), create curiosity gaps
Hook	First tweet must stop scroll
Hashtags	1-2 max per thread
End	CTA + repost request

Short Video Script (TikTok/Reels/Shorts)

Element	Specification
Length	15-30 seconds (50-150 words)
Hook	0-3 seconds must grab attention
Structure	Hook → Value → CTA
Style	Conversational, direct address

Email/Newsletter

Element	Specification
Teaser	2-3 sentence summary
Bullets	3-5 key takeaways
Featured insight	1 quotable moment
CTA	Link to full piece

Hook Writing Formulas

Type	Formula	Example
Contrarian	"Stop doing [common practice]"	"Stop posting content every day"
Question	"Ever wonder why [problem]?"	"Ever wonder why your posts get 12 likes?"
Number	"5 things I wish I knew about..."	"5 things I wish I knew about LinkedIn"
Challenge	"Most people get [topic] wrong"	"Most people get content repurposing wrong"
Story	"3 years ago, I was [situation]"	"3 years ago, I was posting into the void"
Result	"This one change got me [result]"	"This one change got me 10x engagement"

Voice Consistency Framework

Before repurposing, define:

• Tone descriptors: 3-5 adjectives (e.g., confident, helpful, witty)
• Vocabulary list: Words to use / words to avoid
• Sentence style: Short and punchy? Long and flowing?
• Formality level: Per platform adjustments

Output Format

## Content Repurposing Package

### Source Analysis
- **Title**: [Original piece title]
- **Core Message**: [One sentence summary]
- **Key Points**: 
  1. [Point 1]
  2. [Point 2]
  3. [Point 3]
- **Best Hooks**: [2-3 most compelling angles]

### Voice Profile
- Tone: [Descriptors]
- Platform adjustments: [Notes]

---

### LinkedIn Posts

#### Post 1: [Angle]

[Full post copy ready to paste]

#### Post 2: [Angle]

[Full post copy]

---

### Twitter/X Thread

**Thread Hook**: [First tweet - must stop scroll]

1/ [Tweet 1]

2/ [Tweet 2]

3/ [Tweet 3] ...

---

### Email Snippet

**Subject Line Options**:
1. [Option]
2. [Option]

**Body**:
[2-3 sentence teaser]

**Key Takeaways**:
- [Bullet 1]
- [Bullet 2]
- [Bullet 3]

[Read the full post →]

---

### Ad Hooks (Paid Social)

**Hook 1**: [5-10 word attention grabber]
**Hook 2**: [Alternative angle]
**Hook 3**: [Question format]

---

### Video Script (30 seconds)

**[HOOK - 0-3 sec]**
[Opening line]

**[VALUE - 4-20 sec]**
[Core content]

**[CTA - 21-30 sec]**
[Call to action]

Example

Input: "Repurpose this blog post about email marketing mistakes: [Key points: 1) Sending too frequently burns list, 2) No segmentation = generic content, 3) Weak subject lines kill open rates]"

Output:

## Content Repurposing Package

### Source Analysis
- **Core Message**: Most email marketing fails due to three fixable mistakes
- **Key Points**: Over-sending, no segmentation, weak subjects
- **Best Hooks**: "Your email list is dying" (fear), "3 mistakes" (number), "I deleted 50,000 subscribers" (story)

---

### LinkedIn Post 1: Contrarian Angle

Stop sending weekly newsletters.

I know. Controversial.

But here's what the data shows:

The "consistent" senders with 52 emails/year? → 15% open rates → 2% click rates → Growing unsubscribe rates

The strategic senders with 24 emails/year? → 35% open rates → 8% click rates → Shrinking lists that actually buy

More isn't better. Better is better.

The fix: • Only send when you have real value • Segment ruthlessly (not everyone needs everything) • Write subjects like your revenue depends on it (it does)

Your list doesn't want more of you. They want more value from you.

What's your current send frequency?

#emailmarketing #contentmarketing #b2bmarketing

---

### Twitter/X Thread

1/ Your email list is slowly dying.

And you're probably accelerating it.

Here are 3 mistakes killing your open rates (and how to fix them):

🧵

2/ Mistake #1: You're sending too often

"Consistency" has become "spam."

Weekly newsletters = trained ignorance.

Fix: Send only when you have genuine value. Quality > frequency.

3/ Mistake #2: Everyone gets the same email

Your CEO and your intern have different needs.

But they get identical content.

Fix: Segment by behavior, not just demographics.

4/ Mistake #3: Your subject lines are invisible

"Monthly Newsletter - January Edition"

Delete.

Fix: Write subjects that create curiosity or promise specific value.

5/ The result of fixing these 3 things?

One client went from 12% → 38% open rates in 60 days.

Same list. Same product. Different approach.

6/ TL;DR:

• Send less, but better • Segment ruthlessly
• Write subjects that demand opens

Your list isn't dead. It's just bored.

Repost if this helped ♻️

---

### Video Script (25 seconds)

**[HOOK - 0-3 sec]**
"Your email list is dying and you're the one killing it."

**[VALUE - 4-20 sec]**
"Three mistakes: First, you're sending too often — weekly newsletters train people to ignore you. Second, everyone gets the same email — your CEO and intern have different needs. Third, your subject lines are invisible — 'Monthly Newsletter January' gets deleted."

**[CTA - 21-25 sec]**
"Fix these three things and watch your open rates double. Link in bio for the full breakdown."

Guidelines

• Extract direct quotes from source when possible
• Never change factual claims when repurposing
• Maintain brand voice across all platforms
• Provide ready-to-publish copy (no placeholders)
• If voice guidelines provided, follow strictly
• Ask for source content if not provided

Data access (Ryze MCP)

This skill works best with live account data. Connect the free Ryze MCP once and Claude reads your Google Ads, Meta Ads, GA4 and Search Console directly:

• claude.ai / Claude Desktop: Settings → Connectors → Add custom connector → https://connector.get-ryze.ai/mcp
• Claude Code: claude mcp add ryze --transport http https://connector.get-ryze.ai/mcp
• Cursor: Settings → MCP → add the same URL

Setup guide: https://www.get-ryze.ai/how-to-connect-claude-to-google-meta-ads-mcp?utm_source=github&utm_content=marketing-skills