irinabuht12-oss
Install Anomaly Detection
Pick your agent. Every command is ready to paste.
npx skills add irinabuht12-oss/marketing-skills --skill anomaly-detectionThe open skills CLI detects your agents (Claude Code, Cursor, Codex and 70+ more) and installs to the right folder. Add -g to install globally.
01
Install it
Run the command above, or upload the folder in Claude.
02
Ask naturally
Describe the task. Your agent loads anomaly-detection when the request matches its description.
03
Name it if needed
If it does not trigger, say “use the anomaly-detection skill”. In Codex, type $anomaly-detection.
The skill itself
SKILL.md
6/ Anomaly Detection — Google + Meta
What it does
Catches unusual performance changes across your accounts — CPC spikes, CVR drops, spend surges, impression collapses, CTR shifts — and flags them with context about what likely changed. The goal is to catch problems in hours instead of discovering them days later during a routine check.
How it works
Claude compares current performance against your recent baseline (typically 7-14 day rolling average) and flags any metric that moves beyond a threshold you set. It then cross-references the anomaly against common causes — budget changes, auction shifts, ad disapprovals, audience exhaustion, landing page issues, or external events.
Practical example
Thursday at 2pm, your branded search CPC jumps 47% compared to the 14-day average. Claude flags it and identifies that a competitor started bidding on your brand terms (impression share dropped from 94% to 71% simultaneously). It also catches that a Meta campaign's CVR dropped 60% — the landing page started returning 404 errors after a site deployment at 1:30pm.
What you get back
- List of anomalies ranked by financial impact (estimated wasted or lost spend)
- Each anomaly paired with the most likely cause based on correlated data shifts
- Recommended immediate actions for each issue
- Severity rating so you know what to fix now vs what can wait
- Baseline comparison data so you can see exactly how far off normal the metric is
When to use it
- Daily monitoring across all active accounts
- After website deployments or landing page changes
- During high-spend periods like Black Friday or product launches
- When managing multiple accounts and you can't manually check everything daily
Data access (Ryze MCP)
This skill works best with live account data. Connect the free Ryze MCP once and Claude reads your Google Ads, Meta Ads, GA4 and Search Console directly:
- claude.ai / Claude Desktop: Settings → Connectors → Add custom connector →
https://connector.get-ryze.ai/mcp - Claude Code:
claude mcp add ryze --transport http https://connector.get-ryze.ai/mcp - Cursor: Settings → MCP → add the same URL
Setup guide: https://www.get-ryze.ai/how-to-connect-claude-to-google-meta-ads-mcp?utm_source=github&utm_content=marketing-skills
Tips for Anomaly Detection
- • Start a fresh session after installing so your agent picks up the new skill.
- • It is part of a pack with 40 skills. Install only the ones you need with --skill to keep triggers precise.
- • If two skills overlap, mention the one you want by name.
Questions about Anomaly Detection
What does the Anomaly Detection skill do?
Catches unusual performance changes across your accounts — CPC spikes, CVR drops, spend surges, impression collapses, CTR shifts — and flags them with context about what likely changed. The goal is to catch problems in hours instead of discovering them days later during a routine check. Platform: Google and Meta.
How do I install Anomaly Detection?
Run "npx skills add irinabuht12-oss/marketing-skills --skill anomaly-detection" in your project. The skills CLI installs it for Claude Code, Cursor, Codex and 70+ other agents. In Claude on the web, upload the skill folder as a ZIP under Customize > Skills.
Does Anomaly Detection work in Cursor and Codex?
Yes. Anomaly Detection uses the open SKILL.md format, so it works in Claude Code, Claude, Cursor, OpenAI Codex, Gemini CLI, GitHub Copilot and other agents that support agent skills.
Is Anomaly Detection free?
Anomaly Detection is open source on GitHub. It is free to install; check the license before commercial use.
Who made Anomaly Detection?
Anomaly Detection is published by irinabuht12-oss in the irinabuht12-oss/marketing-skills repository, together with 39 other skills.
