irinabuht12-oss
Install Creative Fatigue Detection
Pick your agent. Every command is ready to paste.
npx skills add irinabuht12-oss/marketing-skills --skill creative-fatigue-detectionThe open skills CLI detects your agents (Claude Code, Cursor, Codex and 70+ more) and installs to the right folder. Add -g to install globally.
01
Install it
Run the command above, or upload the folder in Claude.
02
Ask naturally
Describe the task. Your agent loads creative-fatigue-detection when the request matches its description.
03
Name it if needed
If it does not trigger, say “use the creative-fatigue-detection skill”. In Codex, type $creative-fatigue-detection.
The skill itself
SKILL.md
4/ Creative Fatigue Detection — Meta
What it does
Monitors your ads for early signs of fatigue before performance fully collapses. Tracks frequency buildup, CTR decay, CPM increases, and engagement drops across all active creatives and tells you which ones need rotation now vs next week.
How it works
Claude looks at daily performance trends for each ad — CTR trajectory, frequency accumulation, cost per result movement, and engagement rate changes. It flags ads showing consistent decline over 3+ days and categorizes them as urgent (replace now), warning (1-2 weeks left), or healthy (still performing).
Practical example
You're running 14 ads across 5 ad sets on Meta. Claude flags 3 ads as urgent — they've lost 40%+ CTR over 8 days with frequency above 3.5. Four more are in warning status with CTR declining 5-10% per day. The remaining 7 are still healthy. Claude also notes that your top performer from last month has shifted from urgent to dead — it's been running 6 weeks and the audience has seen it an average of 5.8 times.
What you get back
- Each ad categorized as urgent, warning, or healthy with supporting data
- Days of useful life remaining for warning-status ads
- Frequency and CTR trend data for each creative
- Recommended rotation schedule based on current trajectory
- Which audiences have been overexposed to which creatives
When to use it
- Weekly creative health checks across all active campaigns
- Before creative review meetings to prioritize what needs replacing
- When CPA starts creeping up and you suspect creative is the cause
- After scaling campaigns, because higher budgets burn through creatives faster
Data access (Ryze MCP)
This skill works best with live account data. Connect the free Ryze MCP once and Claude reads your Google Ads, Meta Ads, GA4 and Search Console directly:
- claude.ai / Claude Desktop: Settings → Connectors → Add custom connector →
https://connector.get-ryze.ai/mcp - Claude Code:
claude mcp add ryze --transport http https://connector.get-ryze.ai/mcp - Cursor: Settings → MCP → add the same URL
Setup guide: https://www.get-ryze.ai/how-to-connect-claude-to-google-meta-ads-mcp?utm_source=github&utm_content=marketing-skills
Tips for Creative Fatigue Detection
- • Start a fresh session after installing so your agent picks up the new skill.
- • It is part of a pack with 40 skills. Install only the ones you need with --skill to keep triggers precise.
- • If two skills overlap, mention the one you want by name.
Questions about Creative Fatigue Detection
What does the Creative Fatigue Detection skill do?
Monitors your ads for early signs of fatigue before performance fully collapses. Tracks frequency buildup, CTR decay, CPM increases, and engagement drops across all active creatives and tells you which ones need rotation now vs next week. Platform: Meta.
How do I install Creative Fatigue Detection?
Run "npx skills add irinabuht12-oss/marketing-skills --skill creative-fatigue-detection" in your project. The skills CLI installs it for Claude Code, Cursor, Codex and 70+ other agents. In Claude on the web, upload the skill folder as a ZIP under Customize > Skills.
Does Creative Fatigue Detection work in Cursor and Codex?
Yes. Creative Fatigue Detection uses the open SKILL.md format, so it works in Claude Code, Claude, Cursor, OpenAI Codex, Gemini CLI, GitHub Copilot and other agents that support agent skills.
Is Creative Fatigue Detection free?
Creative Fatigue Detection is open source on GitHub. It is free to install; check the license before commercial use.
Who made Creative Fatigue Detection?
Creative Fatigue Detection is published by irinabuht12-oss in the irinabuht12-oss/marketing-skills repository, together with 39 other skills.
