irinabuht12-oss
Install Bid Strategy Recommendations
Pick your agent. Every command is ready to paste.
npx skills add irinabuht12-oss/marketing-skills --skill bid-strategy-recommendationsThe open skills CLI detects your agents (Claude Code, Cursor, Codex and 70+ more) and installs to the right folder. Add -g to install globally.
01
Install it
Run the command above, or upload the folder in Claude.
02
Ask naturally
Describe the task. Your agent loads bid-strategy-recommendations when the request matches its description.
03
Name it if needed
If it does not trigger, say “use the bid-strategy-recommendations skill”. In Codex, type $bid-strategy-recommendations.
The skill itself
SKILL.md
11/ Bid Strategy Recommendations — Google
What it does
Analyzes your campaign history, conversion volume, CPA targets, and auction dynamics, then recommends the right bid strategy for each campaign — manual CPC, target CPA, target ROAS, maximize conversions, or maximize conversion value. Not a blanket recommendation, but campaign-by-campaign based on the data.
How it works
Claude evaluates each campaign's conversion volume (whether it has enough data for automated bidding to work), CPA consistency (high variance means automated strategies will struggle), budget headroom, and competitive landscape. It also looks at your current strategy's performance trend to determine if switching would likely improve or hurt results.
Practical example
You have 8 search campaigns all running maximize conversions. Claude identifies that 3 of them have fewer than 15 conversions per month — not enough for the algorithm to optimize effectively. It recommends switching those to manual CPC with specific bid suggestions. For the 2 campaigns with 100+ monthly conversions, it recommends target CPA set at $42 (10% above current CPA to give the algorithm room). The remaining 3 are performing well on current strategy and should stay as-is.
What you get back
- Campaign-by-campaign bid strategy recommendation with reasoning
- Minimum conversion thresholds each campaign needs for automated bidding
- Recommended target CPA or ROAS values based on historical data
- Risk assessment for each strategy change (expected short-term performance dip during learning)
- Transition plan with timing recommendations to avoid disrupting active campaigns
When to use it
- When onboarding new accounts to set up strategies correctly from the start
- Quarterly bid strategy reviews to catch campaigns that have outgrown or underperform their current strategy
- When conversion volume changes significantly (up or down)
- Before scaling campaigns, because the right strategy at $5K/month might be wrong at $25K/month
Data access (Ryze MCP)
This skill works best with live account data. Connect the free Ryze MCP once and Claude reads your Google Ads, Meta Ads, GA4 and Search Console directly:
- claude.ai / Claude Desktop: Settings → Connectors → Add custom connector →
https://connector.get-ryze.ai/mcp - Claude Code:
claude mcp add ryze --transport http https://connector.get-ryze.ai/mcp - Cursor: Settings → MCP → add the same URL
Setup guide: https://www.get-ryze.ai/how-to-connect-claude-to-google-meta-ads-mcp?utm_source=github&utm_content=marketing-skills
Tips for Bid Strategy Recommendations
- • Start a fresh session after installing so your agent picks up the new skill.
- • It is part of a pack with 40 skills. Install only the ones you need with --skill to keep triggers precise.
- • If two skills overlap, mention the one you want by name.
Questions about Bid Strategy Recommendations
What does the Bid Strategy Recommendations skill do?
Analyzes your campaign history, conversion volume, CPA targets, and auction dynamics, then recommends the right bid strategy for each campaign — manual CPC, target CPA, target ROAS, maximize conversions, or maximize conversion value. Not a blanket recommendation, but campaign-by-campaign based on the data. Platform: Google.
How do I install Bid Strategy Recommendations?
Run "npx skills add irinabuht12-oss/marketing-skills --skill bid-strategy-recommendations" in your project. The skills CLI installs it for Claude Code, Cursor, Codex and 70+ other agents. In Claude on the web, upload the skill folder as a ZIP under Customize > Skills.
Does Bid Strategy Recommendations work in Cursor and Codex?
Yes. Bid Strategy Recommendations uses the open SKILL.md format, so it works in Claude Code, Claude, Cursor, OpenAI Codex, Gemini CLI, GitHub Copilot and other agents that support agent skills.
Is Bid Strategy Recommendations free?
Bid Strategy Recommendations is open source on GitHub. It is free to install; check the license before commercial use.
Who made Bid Strategy Recommendations?
Bid Strategy Recommendations is published by irinabuht12-oss in the irinabuht12-oss/marketing-skills repository, together with 39 other skills.
