irinabuht12-oss
Install Channel Mix Optimizer
Pick your agent. Every command is ready to paste.
npx skills add irinabuht12-oss/marketing-skills --skill channel-mix-optimizerThe open skills CLI detects your agents (Claude Code, Cursor, Codex and 70+ more) and installs to the right folder. Add -g to install globally.
01
Install it
Run the command above, or upload the folder in Claude.
02
Ask naturally
Describe the task. Your agent loads channel-mix-optimizer when the request matches its description.
03
Name it if needed
If it does not trigger, say “use the channel-mix-optimizer skill”. In Codex, type $channel-mix-optimizer.
The skill itself
SKILL.md
15/ Channel Mix Optimizer — Google + Meta
What it does
Given your total budget, recommends the optimal split across Google Search, PMax, Meta prospecting, Meta retargeting, and any other active channels based on your last 60-90 days of marginal ROAS and CPA by channel. Tells you where each additional dollar produces the best return.
How it works
Claude calculates marginal efficiency for each channel — not average ROAS (which hides diminishing returns), but what your last dollar spent in each channel actually returned. It builds an efficiency curve per channel and recommends the allocation that maximizes total conversions or revenue within your budget constraint.
Practical example
You're spending $80K/month split evenly across 4 channels: Google Search ($20K), PMax ($20K), Meta prospecting ($20K), Meta retargeting ($20K). Claude's analysis shows Google Search still has headroom with marginal CPA at $34, Meta retargeting is maxed out with marginal CPA at $72 (the audience pool is exhausted), and PMax has middling marginal returns. Recommended reallocation: Google Search $32K, PMax $18K, Meta prospecting $22K, Meta retargeting $8K. Projected result: 23% more conversions at the same total spend.
What you get back
- Current allocation vs recommended allocation with dollar amounts
- Marginal CPA and ROAS for each channel at current and proposed spend levels
- Projected total conversion and revenue impact of the reallocation
- Diminishing returns curve for each channel showing where efficiency drops off
- Sensitivity analysis showing how the recommendation changes if budget increases or decreases by 20%
When to use it
- Monthly or quarterly budget allocation reviews
- When total budget changes and you need to redistribute
- When a new channel is added and you need to figure out how much to shift from existing channels
- During planning season when building annual media plans with projected outcomes
Data access (Ryze MCP)
This skill works best with live account data. Connect the free Ryze MCP once and Claude reads your Google Ads, Meta Ads, GA4 and Search Console directly:
- claude.ai / Claude Desktop: Settings → Connectors → Add custom connector →
https://connector.get-ryze.ai/mcp - Claude Code:
claude mcp add ryze --transport http https://connector.get-ryze.ai/mcp - Cursor: Settings → MCP → add the same URL
Setup guide: https://www.get-ryze.ai/how-to-connect-claude-to-google-meta-ads-mcp?utm_source=github&utm_content=marketing-skills
Tips for Channel Mix Optimizer
- • Start a fresh session after installing so your agent picks up the new skill.
- • It is part of a pack with 40 skills. Install only the ones you need with --skill to keep triggers precise.
- • If two skills overlap, mention the one you want by name.
Questions about Channel Mix Optimizer
What does the Channel Mix Optimizer skill do?
Given your total budget, recommends the optimal split across Google Search, PMax, Meta prospecting, Meta retargeting, and any other active channels based on your last 60-90 days of marginal ROAS and CPA by channel. Tells you where each additional dollar produces the best return. Platform: Google and Meta.
How do I install Channel Mix Optimizer?
Run "npx skills add irinabuht12-oss/marketing-skills --skill channel-mix-optimizer" in your project. The skills CLI installs it for Claude Code, Cursor, Codex and 70+ other agents. In Claude on the web, upload the skill folder as a ZIP under Customize > Skills.
Does Channel Mix Optimizer work in Cursor and Codex?
Yes. Channel Mix Optimizer uses the open SKILL.md format, so it works in Claude Code, Claude, Cursor, OpenAI Codex, Gemini CLI, GitHub Copilot and other agents that support agent skills.
Is Channel Mix Optimizer free?
Channel Mix Optimizer is open source on GitHub. It is free to install; check the license before commercial use.
Who made Channel Mix Optimizer?
Channel Mix Optimizer is published by irinabuht12-oss in the irinabuht12-oss/marketing-skills repository, together with 39 other skills.
