E2e SEO Assistant skill

E2E SEO Assistant

Complete SEO workflow from audit to content brief in one pass.

Process

1. Technical audit - Site health, crawlability, Core Web Vitals
2. On-page analysis - Title tags, meta descriptions, headers, content
3. Content gap analysis - What competitors rank for that you don't
4. Backlink opportunities - Where to build links
5. Keyword mapping - Match keywords to pages
6. Content brief - Ready-to-write brief for priority keyword

Technical SEO Checklist

Crawlability

• Robots.txt not blocking important pages
• XML sitemap exists and submitted
• No orphan pages (pages with no internal links)
• Crawl depth <4 clicks from homepage
• No redirect chains (max 1 redirect)

Indexability

• No accidental noindex tags
• Canonical tags correctly set
• No duplicate content issues
• Hreflang for international (if applicable)

Core Web Vitals

Metric	Good	Needs Work	Poor
LCP (Largest Contentful Paint)	<2.5s	2.5-4s	>4s
INP (Interaction to Next Paint)	<200ms	200-500ms	>500ms
CLS (Cumulative Layout Shift)	<0.1	0.1-0.25	>0.25

Site Health

• HTTPS everywhere
• Mobile-friendly
• No broken links (4xx errors)
• No server errors (5xx)
• Fast page load (<3s)

On-Page SEO Checklist

Title Tags

• Under 60 characters
• Primary keyword included
• Unique per page
• Compelling (not just keyword stuffing)

Meta Descriptions

• Under 155 characters
• Includes keyword naturally
• Has call-to-action
• Unique per page

Headers

• One H1 per page
• H1 includes primary keyword
• Logical H2-H6 hierarchy
• Keywords in subheadings

Content

• Answers search intent
• Comprehensive (vs competitors)
• Internal links to related pages
• External links to authoritative sources
• Images with alt text

Content Gap Framework

Find Gaps By

1. Competitor keywords - What they rank for, you don't
2. Search intent gaps - Informational content missing
3. Funnel gaps - TOFU/MOFU/BOFU content missing
4. Topic clusters - Supporting content for pillar pages

Prioritize By

Factor	Weight
Search volume	High
Keyword difficulty	Medium (prefer <40 KD)
Business value	High
Content effort	Medium

Backlink Opportunity Types

Type	How to Find	Effort
Resource pages	"[topic] + resources"	Low
Broken link building	Competitor 404s	Medium
Guest posts	"[industry] + write for us"	Medium
HARO/Connectively	Reporter queries	Low
Competitor backlinks	Ahrefs/Semrush analysis	Medium
Unlinked mentions	Brand monitoring	Low

Content Brief Template

Brief Structure

1. Target keyword + secondary keywords
2. Search intent (informational/transactional/navigational)
3. Target word count (based on SERP analysis)
4. Outline (H1, H2s, H3s)
5. Questions to answer (People Also Ask)
6. Internal links to include
7. Competitor analysis (what to beat)

Output Format

## SEO Audit: [Domain]

### Technical Health Score: [X/100]

#### Critical Issues
| Issue | Pages Affected | Impact | Fix |
|-------|---------------|--------|-----|
| | | High/Med/Low | |

#### Core Web Vitals
| Metric | Score | Status |
|--------|-------|--------|
| LCP | | 🟢/🟡/🔴 |
| INP | | 🟢/🟡/🔴 |
| CLS | | 🟢/🟡/🔴 |

---

### On-Page Issues

#### Title Tag Problems
| Page | Current Title | Issue | Suggested |
|------|--------------|-------|-----------|
| | | | |

#### Content Gaps
| Keyword | Volume | KD | Competitor Ranking | Priority |
|---------|--------|----|--------------------|----------|
| | | | | High/Med/Low |

---

### Backlink Opportunities
| Opportunity | URL | Approach |
|-------------|-----|----------|
| | | |

---

### Content Brief: [Priority Keyword]

**Target Keyword**: [keyword]
**Secondary Keywords**: [list]
**Search Intent**: [type]
**Target Word Count**: [X] words

**Suggested Title**: [title tag]
**Meta Description**: [description]

**Outline**:
# H1: [title]
## H2: [section]
### H3: [subsection]
...

**Questions to Answer**:
- [PAA question 1]
- [PAA question 2]

**Internal Links**:
- [Page 1] - anchor text: [text]
- [Page 2] - anchor text: [text]

**Competitor Analysis**:
| Competitor | Word Count | Unique Angle |
|------------|------------|--------------|
| | | |

---

### Priority Action Plan
| Priority | Action | Impact | Effort |
|----------|--------|--------|--------|
| 1 | | | |
| 2 | | | |
| 3 | | | |

### Confidence Level: [HIGH/MEDIUM/LOW]

Example

Input: "Full SEO audit for a B2B SaaS blog. Target keyword: 'employee onboarding software'"

Output:

## SEO Audit: [B2B SaaS Blog]

### Content Brief: "employee onboarding software"

**Target Keyword**: employee onboarding software
**Secondary Keywords**: onboarding software for small business, best onboarding tools, HR onboarding platform
**Search Intent**: Commercial investigation (comparing options)
**Target Word Count**: 2,500-3,000 words (competitors average 2,200)

**Suggested Title**: Best Employee Onboarding Software (2025) - Top 10 Compared
**Meta Description**: Compare the best employee onboarding software for 2025. Features, pricing, and pros/cons for HR teams at SMBs and enterprises.

**Outline**:
# H1: Best Employee Onboarding Software for 2025
## H2: What to Look for in Onboarding Software
### H3: Must-Have Features
### H3: Nice-to-Have Features
## H2: Top 10 Employee Onboarding Software
### H3: [Tool 1] - Best for SMBs
### H3: [Tool 2] - Best for Enterprise
... (repeat for each)
## H2: How to Choose the Right Onboarding Software
## H2: Onboarding Software Pricing Comparison
## H2: FAQ

**Questions to Answer**:
- What is employee onboarding software?
- How much does onboarding software cost?
- What's the best free onboarding software?
- How long should employee onboarding take?

**Internal Links**:
- /blog/onboarding-checklist - anchor: "onboarding checklist"
- /product - anchor: "our onboarding solution"

**Competitor Analysis**:
| Competitor | Word Count | Unique Angle |
|------------|------------|--------------|
| G2 | 3,100 | User reviews, badges |
| Capterra | 2,400 | Pricing focus |
| SHRM | 1,800 | HR compliance angle |

**Your angle**: Focus on time-to-productivity metrics + ROI calculator

### Confidence Level: HIGH

Guidelines

• Always check search intent before recommending content
• Prioritize quick wins (high impact, low effort)
• Content briefs should be actionable, not vague
• If no access to site data, note what tools would help (Screaming Frog, Ahrefs, etc.)
• Ask for target keywords if not provided

Data access (Ryze MCP)

This skill works best with live account data. Connect the free Ryze MCP once and Claude reads your Google Ads, Meta Ads, GA4 and Search Console directly:

• claude.ai / Claude Desktop: Settings → Connectors → Add custom connector → https://connector.get-ryze.ai/mcp
• Claude Code: claude mcp add ryze --transport http https://connector.get-ryze.ai/mcp
• Cursor: Settings → MCP → add the same URL

Setup guide: https://www.get-ryze.ai/how-to-connect-claude-to-google-meta-ads-mcp?utm_source=github&utm_content=marketing-skills