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Budget Scenario Planner skill

Models what happens to your CPA, ROAS, conversion volume, and impression share when you increase or decrease budget by any amount. Uses your actual account data and historical diminishing returns patterns, not generic industry assumptions. Platform: Google and Meta.

$npx skills add irinabuht12-oss/marketing-skills --skill budget-scenario-planner
GitHub stars
7,179
Pack installs
16
Alyn Score
50/99
Updated
15 days ago
Marketing Finance Productivity

Install Budget Scenario Planner

Pick your agent. Every command is ready to paste.

$npx skills add irinabuht12-oss/marketing-skills --skill budget-scenario-planner

The open skills CLI detects your agents (Claude Code, Cursor, Codex and 70+ more) and installs to the right folder. Add -g to install globally.

01

Install it

Run the command above, or upload the folder in Claude.

02

Ask naturally

Describe the task. Your agent loads budget-scenario-planner when the request matches its description.

03

Name it if needed

If it does not trigger, say “use the budget-scenario-planner skill”. In Codex, type $budget-scenario-planner.

The skill itself

SKILL.md

GitHub

3/ Budget Scenario Planner — Google + Meta

What it does

Models what happens to your CPA, ROAS, conversion volume, and impression share when you increase or decrease budget by any amount. Uses your actual account data and historical diminishing returns patterns, not generic industry assumptions.

How it works

Claude looks at your historical spend-to-conversion relationship at different budget levels, maps the efficiency curve, and projects where you'll land at a new spend level. It accounts for auction dynamics, meaning that scaling 50% doesn't mean 50% more conversions — it models the real falloff.

Practical example

Client wants to go from $30K/month to $50K/month on Meta. Claude analyzes the last 90 days and shows that the first $10K increase will bring CPA from $38 to $43 (still within target), but the last $10K pushes CPA to $58 because you'll exhaust the high-intent audience and start hitting colder segments. Recommendation: scale to $40K first, test new audiences, then push to $50K.

What you get back

  • Projected CPA, ROAS, and conversion volume at each budget level
  • The efficiency curve showing where diminishing returns kick in
  • Break-even points where scaling stops making financial sense
  • Recommended budget level with reasoning
  • Comparison across campaigns showing which ones have the most room to scale

When to use it

  • Client or leadership asks to increase or cut budget
  • Quarterly planning when setting budget allocations
  • When deciding which campaigns deserve more budget
  • Before pitching a budget increase to show the projected return

Data access (Ryze MCP)

This skill works best with live account data. Connect the free Ryze MCP once and Claude reads your Google Ads, Meta Ads, GA4 and Search Console directly:

  • claude.ai / Claude Desktop: Settings → Connectors → Add custom connector → https://connector.get-ryze.ai/mcp
  • Claude Code: claude mcp add ryze --transport http https://connector.get-ryze.ai/mcp
  • Cursor: Settings → MCP → add the same URL

Setup guide: https://www.get-ryze.ai/how-to-connect-claude-to-google-meta-ads-mcp?utm_source=github&utm_content=marketing-skills

Tips for Budget Scenario Planner

  • • Start a fresh session after installing so your agent picks up the new skill.
  • • It is part of a pack with 40 skills. Install only the ones you need with --skill to keep triggers precise.
  • • If two skills overlap, mention the one you want by name.

Questions about Budget Scenario Planner

What does the Budget Scenario Planner skill do?

Models what happens to your CPA, ROAS, conversion volume, and impression share when you increase or decrease budget by any amount. Uses your actual account data and historical diminishing returns patterns, not generic industry assumptions. Platform: Google and Meta.

How do I install Budget Scenario Planner?

Run "npx skills add irinabuht12-oss/marketing-skills --skill budget-scenario-planner" in your project. The skills CLI installs it for Claude Code, Cursor, Codex and 70+ other agents. In Claude on the web, upload the skill folder as a ZIP under Customize > Skills.

Does Budget Scenario Planner work in Cursor and Codex?

Yes. Budget Scenario Planner uses the open SKILL.md format, so it works in Claude Code, Claude, Cursor, OpenAI Codex, Gemini CLI, GitHub Copilot and other agents that support agent skills.

Is Budget Scenario Planner free?

Budget Scenario Planner is open source on GitHub. It is free to install; check the license before commercial use.

Who made Budget Scenario Planner?

Budget Scenario Planner is published by irinabuht12-oss in the irinabuht12-oss/marketing-skills repository, together with 39 other skills.

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