Programmatic SEO Builder skill

Programmatic SEO Builder

Design scalable page templates that rank without appearing thin or auto-generated.

Process

1. Define page type - Location, comparison, directory, definition, converter
2. Create title pattern - Keyword + modifier formula
3. Design page template - Sections, variable content, unique elements
4. Plan internal linking - Hub and spoke model
5. Specify schema markup - Appropriate JSON-LD
6. Add uniqueness requirements - Avoid thin content penalties

Common Programmatic Page Types

Type	URL Pattern	Example
Location	/[service]-in-[city]	/plumber-in-austin
Comparison	/[product-a]-vs-[product-b]	/notion-vs-airtable
Directory	/best-[category]-for-[use-case]	/best-crm-for-startups
Definition	/what-is-[term]	/what-is-seo
Converter	/[x]-to-[y]-converter	/usd-to-eur-converter

Title Tag Formulas

Pattern	Template	Example
Local service	[Service] in [City] - [Brand]	"Personal Injury Lawyer in Phoenix - Smith Law"
Best + Year	Best [Category] [Year] - [Brand]	"Best CRM Software 2025 - TechReview"
Comparison	[Product A] vs [Product B]: [Year] Comparison	"Notion vs Airtable: 2025 Comparison"
How to	How to [Action] + [Modifier]	"How to Convert PDF to Word Free"
Definition	What is [Term]? Definition + [Examples/Guide]	"What is SEO? Definition + Complete Guide"

Internal Linking: Hub & Spoke Model

Hub Page: "Marketing Tools" (comprehensive guide)
    │
    ├── Spoke: "Email Marketing Tools" 
    │   └── Links to: Hub, SEO Tools, Social Tools
    │
    ├── Spoke: "SEO Tools"
    │   └── Links to: Hub, Email Tools, Analytics Tools
    │
    ├── Spoke: "Social Media Tools"
    │   └── Links to: Hub, Email Tools, Content Tools
    │
    └── Each spoke links to:
        • Parent hub (always)
        • 2-3 related spokes (contextually)
        • Relevant comparison pages

Schema Markup Requirements

Page Type	Schema	Required Properties
Location	LocalBusiness	name, address, telephone, openingHours
Comparison	Product (multiple)	name, description, review, aggregateRating
Directory	ItemList	itemListElement[], numberOfItems
Definition	FAQPage or Article	mainEntity (FAQ) or headline, author (Article)
Converter	WebApplication	name, applicationCategory, offers

Always include: BreadcrumbList for navigation structure

Thin Content Avoidance

Minimum Requirements

• Word count: 300-500 words unique content per page
• Unique sections: 2-3 sections beyond templated structure
• Intent match: Specific answer to the search query
• Variable depth: Context added, not just name-swapping

What Makes Pages Thin (Avoid)

• Only swapping city/product names in identical text
• No unique insights or local/specific information
• Template visible through multiple pages
• No added value beyond what database provides

What Makes Pages Valuable (Do)

• Unique introductions per page variant
• Specific data points (local stats, product specs)
• Custom recommendations based on variant
• User-generated content where appropriate
• FAQ section with variant-specific questions

Output Format

## Programmatic SEO Specification

### Page Type Overview
- **Type**: [Location/Comparison/Directory/etc.]
- **URL Pattern**: /[pattern]
- **Target Keywords**: [X] pages targeting [keyword pattern]
- **Data Source**: [Where variable data comes from]

### Title Tag Template

[Template with variables]

**Examples**:
- [Example 1]
- [Example 2]

### Meta Description Template

[Template with variables]

### Page Template Structure

#### Section 1: [Header]
- **Content type**: [Static/Variable/Mixed]
- **Requirements**: [Specifications]

#### Section 2: [Header]
...

### Internal Linking Rules
- **Hub page**: [URL]
- **Link to hub**: [Where in template]
- **Related spokes**: [Logic for selection]
- **Contextual links**: [Placement rules]

### Schema Markup (JSON-LD)
```json
{
  "@context": "https://schema.org",
  "@type": "[Type]",
  ...
}

Uniqueness Requirements

• [Requirement 1]
• [Requirement 2]
• [Requirement 3]

Thin Content Safeguards

• Minimum word count: [X]
• Required unique sections: [List]
• Variable content depth: [Specifications]

Example Page

URL: [Example URL] Title: [Example title] H1: [Example H1] [Brief content outline]

## Example

**Input**: "Build programmatic SEO template for 'best [software] for [industry]' pages. Data source is a database of 50 software tools and 20 industries."

**Output**:

Programmatic SEO Specification

Page Type Overview

• Type: Directory/Recommendation
• URL Pattern: /best-[software-category]-for-[industry]
• Target Keywords: 1,000 pages (50 tools × 20 industries)
• Data Source: Software database + industry requirements mapping

Title Tag Template

Best [Software Category] for [Industry] ([Year]) | [Brand]

Examples:

• Best CRM Software for Real Estate (2025) | TechReview
• Best Project Management Tools for Agencies (2025) | TechReview

Meta Description Template

Discover the best [software] for [industry] in [year]. Compare top [X] options with pricing, features, and expert recommendations for [industry] professionals.

Page Template Structure

Section 1: Introduction (Variable)

• Content type: Variable - industry-specific
• Requirements: 100-150 words addressing why [industry] needs specialized [software], unique challenges

Section 2: Quick Picks Summary (Variable)

• Content type: Variable based on industry fit scores
• Requirements: Top 3 picks with one-line reasoning, links to full reviews

Section 3: Detailed Recommendations (Variable)

• Content type: Mixed - template structure, variable content
• Requirements:
  • 5-7 tools per page
  • Each tool: 150-200 words
  • Industry-specific use case for each
  • Pricing with industry discount notes
  • Pros/cons relevant to industry workflow

Section 4: How We Evaluated (Static)

• Content type: Static
• Requirements: Methodology transparency, criteria list

Section 5: Industry-Specific Buying Guide (Variable)

• Content type: Variable
• Requirements: 200-300 words on considerations specific to [industry]

Section 6: FAQ (Variable)

• Content type: Variable - 5 questions per page
• Requirements: Industry + software specific questions

Internal Linking Rules

• Hub page: /best-software-tools/
• Link to hub: In introduction and footer
• Related spokes: Link to same-industry different-software and same-software different-industry
• Contextual links: Individual tool review pages

Schema Markup

{
  "@context": "https://schema.org",
  "@type": "ItemList",
  "name": "Best [Software] for [Industry]",
  "numberOfItems": 7,
  "itemListElement": [
    {
      "@type": "ListItem",
      "position": 1,
      "item": {
        "@type": "Product",
        "name": "[Tool Name]",
        "description": "[Industry-specific description]"
      }
    }
  ]
}

Uniqueness Requirements

• Industry-specific introduction (not just name swap)
• Custom tool ordering based on industry fit algorithm
• Industry-specific pros/cons for each tool
• Unique FAQ questions per industry
• Buying guide section tailored to industry workflow

Thin Content Safeguards

• Minimum word count: 1,500 words
• Required unique sections: Introduction, Buying Guide, FAQ
• Each tool must have industry-specific recommendation paragraph

## Guidelines

- Always include thin content safeguards
- Schema must match page type
- Internal linking logic must be systematic
- Provide actual template structure, not just concepts
- If data source unclear, ask before proceeding
- Flag if proposed scale risks quality issues

## Data access (Ryze MCP)

This skill works best with live account data. Connect the free Ryze MCP once and Claude reads your Google Ads, Meta Ads, GA4 and Search Console directly:

- claude.ai / Claude Desktop: Settings → Connectors → Add custom connector → `https://connector.get-ryze.ai/mcp`
- Claude Code: `claude mcp add ryze --transport http https://connector.get-ryze.ai/mcp`
- Cursor: Settings → MCP → add the same URL

Setup guide: https://www.get-ryze.ai/how-to-connect-claude-to-google-meta-ads-mcp?utm_source=github&utm_content=marketing-skills