irinabuht12-oss
Install Competitor Creative Analysis
Pick your agent. Every command is ready to paste.
npx skills add irinabuht12-oss/marketing-skills --skill competitor-creative-analysisThe open skills CLI detects your agents (Claude Code, Cursor, Codex and 70+ more) and installs to the right folder. Add -g to install globally.
01
Install it
Run the command above, or upload the folder in Claude.
02
Ask naturally
Describe the task. Your agent loads competitor-creative-analysis when the request matches its description.
03
Name it if needed
If it does not trigger, say “use the competitor-creative-analysis skill”. In Codex, type $competitor-creative-analysis.
The skill itself
SKILL.md
13/ Competitor Creative Analysis — Meta
What it does
Pulls competitor ads from Meta Ad Library and Google Ads Transparency Center, categorizes their messaging angles, formats, CTAs, and creative types, then identifies gaps in their approach you can exploit and patterns worth testing in your own campaigns.
How it works
Claude reviews competitor ad libraries and breaks down what they're running — how many active ads, what formats (video, static, carousel), what messaging themes (pain point, benefit, social proof, urgency), how often they rotate, and what offers they're pushing. It then maps this against your current creative strategy to find differentiation opportunities.
Practical example
Your three main SaaS competitors are all running 15-25 active ads each on Meta. Claude finds that all three lead with feature-comparison messaging and "book a demo" CTAs. None are using customer testimonials as primary creative, none are running educational content ads, and only one uses video. Claude recommends testing UGC testimonial ads with a free trial CTA — a combination no competitor is using — and flags that Competitor B just launched 8 new ads in the last week, suggesting a campaign refresh or new product push.
What you get back
- Competitor ad inventory breakdown by format, messaging theme, and CTA type
- Creative rotation frequency showing how often competitors refresh
- Messaging gaps no competitor is filling that you can own
- Patterns across competitors that suggest industry conventions worth testing or deliberately breaking
- Timeline of competitor ad launches to track their strategy shifts over time
When to use it
- Quarterly competitive reviews to stay ahead of messaging shifts
- Before creative brainstorms to identify white space in the market
- When entering a new market or vertical and you need to understand the landscape fast
- When your CPA rises and you suspect competitors are getting more aggressive
Data access (Ryze MCP)
This skill works best with live account data. Connect the free Ryze MCP once and Claude reads your Google Ads, Meta Ads, GA4 and Search Console directly:
- claude.ai / Claude Desktop: Settings → Connectors → Add custom connector →
https://connector.get-ryze.ai/mcp - Claude Code:
claude mcp add ryze --transport http https://connector.get-ryze.ai/mcp - Cursor: Settings → MCP → add the same URL
Setup guide: https://www.get-ryze.ai/how-to-connect-claude-to-google-meta-ads-mcp?utm_source=github&utm_content=marketing-skills
Tips for Competitor Creative Analysis
- • Start a fresh session after installing so your agent picks up the new skill.
- • It is part of a pack with 40 skills. Install only the ones you need with --skill to keep triggers precise.
- • If two skills overlap, mention the one you want by name.
Questions about Competitor Creative Analysis
What does the Competitor Creative Analysis skill do?
Pulls competitor ads from Meta Ad Library and Google Ads Transparency Center, categorizes their messaging angles, formats, CTAs, and creative types, then identifies gaps in their approach you can exploit and patterns worth testing in your own campaigns. Platform: Meta.
How do I install Competitor Creative Analysis?
Run "npx skills add irinabuht12-oss/marketing-skills --skill competitor-creative-analysis" in your project. The skills CLI installs it for Claude Code, Cursor, Codex and 70+ other agents. In Claude on the web, upload the skill folder as a ZIP under Customize > Skills.
Does Competitor Creative Analysis work in Cursor and Codex?
Yes. Competitor Creative Analysis uses the open SKILL.md format, so it works in Claude Code, Claude, Cursor, OpenAI Codex, Gemini CLI, GitHub Copilot and other agents that support agent skills.
Is Competitor Creative Analysis free?
Competitor Creative Analysis is open source on GitHub. It is free to install; check the license before commercial use.
Who made Competitor Creative Analysis?
Competitor Creative Analysis is published by irinabuht12-oss in the irinabuht12-oss/marketing-skills repository, together with 39 other skills.
