irinabuht12-oss
Install Audience Overlap Analysis
Pick your agent. Every command is ready to paste.
npx skills add irinabuht12-oss/marketing-skills --skill audience-overlap-analysisThe open skills CLI detects your agents (Claude Code, Cursor, Codex and 70+ more) and installs to the right folder. Add -g to install globally.
01
Install it
Run the command above, or upload the folder in Claude.
02
Ask naturally
Describe the task. Your agent loads audience-overlap-analysis when the request matches its description.
03
Name it if needed
If it does not trigger, say “use the audience-overlap-analysis skill”. In Codex, type $audience-overlap-analysis.
The skill itself
SKILL.md
8/ Audience Overlap Analysis — Meta
What it does
Compares your Meta ad sets and identifies where audiences overlap significantly, causing your ads to compete against each other in the same auctions. Tells you exactly which ad sets are cannibalizing each other and how much it's costing you in inflated CPMs.
How it works
Claude analyzes your ad set targeting parameters — custom audiences, lookalikes, interest stacks, age/gender splits, and geo targeting — and maps the overlap between them. It cross-references this with delivery data to identify where auction overlap is actually driving up costs vs where it's theoretical but not impactful.
Practical example
You're running 6 prospecting ad sets on Meta, each targeting different interest stacks. Claude identifies that ad sets 2, 4, and 6 have an estimated 60%+ audience overlap because the interest categories share the same underlying user pool. These three ad sets have CPMs 28% higher than the non-overlapping ones. Recommendation: consolidate into one ad set with broader targeting and let Meta's algorithm optimize, or use audience exclusions to create clean segments.
What you get back
- Overlap map showing which ad sets share significant audience pools
- Estimated CPM inflation from internal competition
- Specific targeting overlaps causing the issue (which interests, lookalikes, or custom audiences)
- Consolidation recommendations with projected CPM savings
- Exclusion strategy if you want to keep separate ad sets with clean audiences
When to use it
- When scaling Meta campaigns and adding new ad sets
- If CPMs are rising without clear external cause
- During account restructuring to clean up legacy targeting
- When frequency is high across multiple ad sets targeting similar people
Data access (Ryze MCP)
This skill works best with live account data. Connect the free Ryze MCP once and Claude reads your Google Ads, Meta Ads, GA4 and Search Console directly:
- claude.ai / Claude Desktop: Settings → Connectors → Add custom connector →
https://connector.get-ryze.ai/mcp - Claude Code:
claude mcp add ryze --transport http https://connector.get-ryze.ai/mcp - Cursor: Settings → MCP → add the same URL
Setup guide: https://www.get-ryze.ai/how-to-connect-claude-to-google-meta-ads-mcp?utm_source=github&utm_content=marketing-skills
Tips for Audience Overlap Analysis
- • Start a fresh session after installing so your agent picks up the new skill.
- • It is part of a pack with 40 skills. Install only the ones you need with --skill to keep triggers precise.
- • If two skills overlap, mention the one you want by name.
Questions about Audience Overlap Analysis
What does the Audience Overlap Analysis skill do?
Compares your Meta ad sets and identifies where audiences overlap significantly, causing your ads to compete against each other in the same auctions. Tells you exactly which ad sets are cannibalizing each other and how much it's costing you in inflated CPMs. Platform: Meta.
How do I install Audience Overlap Analysis?
Run "npx skills add irinabuht12-oss/marketing-skills --skill audience-overlap-analysis" in your project. The skills CLI installs it for Claude Code, Cursor, Codex and 70+ other agents. In Claude on the web, upload the skill folder as a ZIP under Customize > Skills.
Does Audience Overlap Analysis work in Cursor and Codex?
Yes. Audience Overlap Analysis uses the open SKILL.md format, so it works in Claude Code, Claude, Cursor, OpenAI Codex, Gemini CLI, GitHub Copilot and other agents that support agent skills.
Is Audience Overlap Analysis free?
Audience Overlap Analysis is open source on GitHub. It is free to install; check the license before commercial use.
Who made Audience Overlap Analysis?
Audience Overlap Analysis is published by irinabuht12-oss in the irinabuht12-oss/marketing-skills repository, together with 39 other skills.
