irinabuht12-oss
Install Conversion Path Analysis
Pick your agent. Every command is ready to paste.
npx skills add irinabuht12-oss/marketing-skills --skill conversion-path-analysisThe open skills CLI detects your agents (Claude Code, Cursor, Codex and 70+ more) and installs to the right folder. Add -g to install globally.
01
Install it
Run the command above, or upload the folder in Claude.
02
Ask naturally
Describe the task. Your agent loads conversion-path-analysis when the request matches its description.
03
Name it if needed
If it does not trigger, say “use the conversion-path-analysis skill”. In Codex, type $conversion-path-analysis.
The skill itself
SKILL.md
16/ Conversion Path Analysis — Google + Meta
What it does
Maps out how users move through your funnel from first ad click to conversion. Identifies where the biggest drop-offs happen, which campaigns contribute most at each stage, and how long the typical conversion path takes across different audience segments.
How it works
Claude analyzes your conversion data, assisted conversions, and multi-touch paths to show the full journey. It looks at first-touch vs last-touch attribution, identifies common paths (e.g., Meta prospecting → Google brand → conversion), and flags where users are falling out of the funnel at higher-than-expected rates.
Practical example
Your ecommerce account shows that 62% of conversions involve 2+ touchpoints. The most common path is Meta prospecting ad → Google branded search → purchase. But Claude also discovers that users who see a Meta retargeting ad between those two steps convert at 3.2x the rate. Meanwhile, users who click PMax ads rarely convert on the first visit and almost never return — suggesting PMax is driving low-intent traffic. Claude recommends increasing retargeting budget for Meta-sourced traffic and re-evaluating PMax targeting.
What you get back
- Most common conversion paths ranked by volume and conversion rate
- Average time to conversion by path and audience segment
- Drop-off points in the funnel with estimated revenue impact
- Campaign-level contribution at each funnel stage (awareness, consideration, conversion)
- Recommendations for budget and targeting adjustments based on path analysis
When to use it
- When attribution feels murky and you need to understand the actual user journey
- Before making budget cuts to understand which "low-performing" campaigns assist conversions elsewhere
- When conversion lag is long (B2B, high-ticket ecommerce) and last-click data misleads
- During multi-channel strategy reviews
Data access (Ryze MCP)
This skill works best with live account data. Connect the free Ryze MCP once and Claude reads your Google Ads, Meta Ads, GA4 and Search Console directly:
- claude.ai / Claude Desktop: Settings → Connectors → Add custom connector →
https://connector.get-ryze.ai/mcp - Claude Code:
claude mcp add ryze --transport http https://connector.get-ryze.ai/mcp - Cursor: Settings → MCP → add the same URL
Setup guide: https://www.get-ryze.ai/how-to-connect-claude-to-google-meta-ads-mcp?utm_source=github&utm_content=marketing-skills
Tips for Conversion Path Analysis
- • Start a fresh session after installing so your agent picks up the new skill.
- • It is part of a pack with 40 skills. Install only the ones you need with --skill to keep triggers precise.
- • If two skills overlap, mention the one you want by name.
Questions about Conversion Path Analysis
What does the Conversion Path Analysis skill do?
Maps out how users move through your funnel from first ad click to conversion. Identifies where the biggest drop-offs happen, which campaigns contribute most at each stage, and how long the typical conversion path takes across different audience segments. Platform: Google and Meta.
How do I install Conversion Path Analysis?
Run "npx skills add irinabuht12-oss/marketing-skills --skill conversion-path-analysis" in your project. The skills CLI installs it for Claude Code, Cursor, Codex and 70+ other agents. In Claude on the web, upload the skill folder as a ZIP under Customize > Skills.
Does Conversion Path Analysis work in Cursor and Codex?
Yes. Conversion Path Analysis uses the open SKILL.md format, so it works in Claude Code, Claude, Cursor, OpenAI Codex, Gemini CLI, GitHub Copilot and other agents that support agent skills.
Is Conversion Path Analysis free?
Conversion Path Analysis is open source on GitHub. It is free to install; check the license before commercial use.
Who made Conversion Path Analysis?
Conversion Path Analysis is published by irinabuht12-oss in the irinabuht12-oss/marketing-skills repository, together with 39 other skills.
