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Performance Benchmarking skill

Compares your key metrics against industry benchmarks for your specific vertical, campaign type, and platform. Tells you where you're ahead, where you're behind, and where there's room to improve — adjusted for your account size and spend level, because a $10K/month account and a $500K/month account have different benchmark realities. Platform: Google and Meta.

$npx skills add irinabuht12-oss/marketing-skills --skill performance-benchmarking
GitHub stars
7,179
Pack installs
16
Alyn Score
50/99
Updated
15 days ago
Testing Marketing MCP

Install Performance Benchmarking

Pick your agent. Every command is ready to paste.

$npx skills add irinabuht12-oss/marketing-skills --skill performance-benchmarking

The open skills CLI detects your agents (Claude Code, Cursor, Codex and 70+ more) and installs to the right folder. Add -g to install globally.

01

Install it

Run the command above, or upload the folder in Claude.

02

Ask naturally

Describe the task. Your agent loads performance-benchmarking when the request matches its description.

03

Name it if needed

If it does not trigger, say “use the performance-benchmarking skill”. In Codex, type $performance-benchmarking.

The skill itself

SKILL.md

GitHub

29/ Performance Benchmarking — Google + Meta

What it does

Compares your key metrics against industry benchmarks for your specific vertical, campaign type, and platform. Tells you where you're ahead, where you're behind, and where there's room to improve — adjusted for your account size and spend level, because a $10K/month account and a $500K/month account have different benchmark realities.

How it works

Claude takes your core metrics (CPC, CTR, CVR, CPA, ROAS, CPM) and compares them against available benchmark data for your industry and campaign type. It adjusts for factors that affect comparison — account maturity, geo, budget level, and funnel stage — so you're not comparing your prospecting CPA against someone else's retargeting CPA.

Practical example

Your SaaS client's Google Search campaigns show a 3.2% CTR and $52 CPA. Claude benchmarks this against B2B SaaS averages: CTR is 18% above benchmark (strong ad relevance), but CPA is 30% above benchmark, with the gap primarily in CVR (2.1% vs benchmark 3.4%). This points to a landing page issue rather than an ad issue — your ads attract clicks at a good rate, but the landing page isn't converting them. For Meta, your CPM of $18 is right at benchmark, but your hook rate on video ads (22%) is well below the 35% benchmark, suggesting the first 3 seconds of your videos need work.

What you get back

  • Metric-by-metric comparison against industry benchmarks with variance percentages
  • Where you're outperforming with context on why
  • Where you're underperforming with likely root causes
  • Prioritized improvement opportunities ranked by potential impact
  • Benchmark context: what "good" looks like for your specific situation, not just industry averages

When to use it

  • When pitching new clients to identify quick wins in their accounts
  • QBRs and annual reviews to show performance in context
  • When clients ask "is our CPA good?" and need a data-backed answer
  • For internal team benchmarking across multiple client accounts in the same vertical

Data access (Ryze MCP)

This skill works best with live account data. Connect the free Ryze MCP once and Claude reads your Google Ads, Meta Ads, GA4 and Search Console directly:

  • claude.ai / Claude Desktop: Settings → Connectors → Add custom connector → https://connector.get-ryze.ai/mcp
  • Claude Code: claude mcp add ryze --transport http https://connector.get-ryze.ai/mcp
  • Cursor: Settings → MCP → add the same URL

Setup guide: https://www.get-ryze.ai/how-to-connect-claude-to-google-meta-ads-mcp?utm_source=github&utm_content=marketing-skills

Tips for Performance Benchmarking

  • • Start a fresh session after installing so your agent picks up the new skill.
  • • It is part of a pack with 40 skills. Install only the ones you need with --skill to keep triggers precise.
  • • If two skills overlap, mention the one you want by name.

Questions about Performance Benchmarking

What does the Performance Benchmarking skill do?

Compares your key metrics against industry benchmarks for your specific vertical, campaign type, and platform. Tells you where you're ahead, where you're behind, and where there's room to improve — adjusted for your account size and spend level, because a $10K/month account and a $500K/month account have different benchmark realities. Platform: Google and Meta.

How do I install Performance Benchmarking?

Run "npx skills add irinabuht12-oss/marketing-skills --skill performance-benchmarking" in your project. The skills CLI installs it for Claude Code, Cursor, Codex and 70+ other agents. In Claude on the web, upload the skill folder as a ZIP under Customize > Skills.

Does Performance Benchmarking work in Cursor and Codex?

Yes. Performance Benchmarking uses the open SKILL.md format, so it works in Claude Code, Claude, Cursor, OpenAI Codex, Gemini CLI, GitHub Copilot and other agents that support agent skills.

Is Performance Benchmarking free?

Performance Benchmarking is open source on GitHub. It is free to install; check the license before commercial use.

Who made Performance Benchmarking?

Performance Benchmarking is published by irinabuht12-oss in the irinabuht12-oss/marketing-skills repository, together with 39 other skills.

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