irinabuht12-oss
Install Client Report Narratives
Pick your agent. Every command is ready to paste.
npx skills add irinabuht12-oss/marketing-skills --skill client-report-narrativesThe open skills CLI detects your agents (Claude Code, Cursor, Codex and 70+ more) and installs to the right folder. Add -g to install globally.
01
Install it
Run the command above, or upload the folder in Claude.
02
Ask naturally
Describe the task. Your agent loads client-report-narratives when the request matches its description.
03
Name it if needed
If it does not trigger, say “use the client-report-narratives skill”. In Codex, type $client-report-narratives.
The skill itself
SKILL.md
5/ Client Report Narratives — Google + Meta
What it does
Takes your raw campaign performance data and writes the executive summary paragraph that goes at the top of the report. The plain English explanation of what happened, why it happened, and what's being done about it. The part every client actually reads.
How it works
Feed Claude the key metrics for the period — spend, conversions, CPA, ROAS, CTR, impression share, and any notable changes. It identifies the most important trends, connects them to likely causes, and writes a clear narrative that a non-technical stakeholder can understand without asking follow-up questions.
Practical example
You paste in last month's data: $45K spend, 1,180 leads at $38 CPA (down from $44), ROAS 4.2x. Claude writes: "March delivered 1,180 leads at $38 CPA, a 14% improvement over February. The primary driver was the new UGC creative set launched mid-month which outperformed static images by 2.3x on Meta prospecting. Google Search held steady at $29 CPA with branded terms contributing 34% of volume. One area to watch — Meta retargeting CPA increased 18% as the audience pool shrinks, recommending a lookalike refresh for April."
What you get back
- Executive summary paragraph ready to paste into your report
- Key wins highlighted with specific numbers
- Problem areas flagged with context, not just red numbers
- Forward-looking recommendations tied to the data
- Written in a tone that matches client communication, not ad platform jargon
When to use it
- Weekly and monthly client reporting
- Internal stakeholder updates where you need to explain performance fast
- QBR prep when you need narratives for multiple accounts
- Any time you're staring at a spreadsheet and need to turn it into words
Data access (Ryze MCP)
This skill works best with live account data. Connect the free Ryze MCP once and Claude reads your Google Ads, Meta Ads, GA4 and Search Console directly:
- claude.ai / Claude Desktop: Settings → Connectors → Add custom connector →
https://connector.get-ryze.ai/mcp - Claude Code:
claude mcp add ryze --transport http https://connector.get-ryze.ai/mcp - Cursor: Settings → MCP → add the same URL
Setup guide: https://www.get-ryze.ai/how-to-connect-claude-to-google-meta-ads-mcp?utm_source=github&utm_content=marketing-skills
Tips for Client Report Narratives
- • Start a fresh session after installing so your agent picks up the new skill.
- • It is part of a pack with 40 skills. Install only the ones you need with --skill to keep triggers precise.
- • If two skills overlap, mention the one you want by name.
Questions about Client Report Narratives
What does the Client Report Narratives skill do?
Takes your raw campaign performance data and writes the executive summary paragraph that goes at the top of the report. The plain English explanation of what happened, why it happened, and what's being done about it. The part every client actually reads. Platform: Google and Meta.
How do I install Client Report Narratives?
Run "npx skills add irinabuht12-oss/marketing-skills --skill client-report-narratives" in your project. The skills CLI installs it for Claude Code, Cursor, Codex and 70+ other agents. In Claude on the web, upload the skill folder as a ZIP under Customize > Skills.
Does Client Report Narratives work in Cursor and Codex?
Yes. Client Report Narratives uses the open SKILL.md format, so it works in Claude Code, Claude, Cursor, OpenAI Codex, Gemini CLI, GitHub Copilot and other agents that support agent skills.
Is Client Report Narratives free?
Client Report Narratives is open source on GitHub. It is free to install; check the license before commercial use.
Who made Client Report Narratives?
Client Report Narratives is published by irinabuht12-oss in the irinabuht12-oss/marketing-skills repository, together with 39 other skills.
