Ootto-AI
Install Content Pillar Builder
Pick your agent. Every command is ready to paste.
npx skills add Ootto-AI/claude-content-skills --skill content-pillar-builderThe open skills CLI detects your agents (Claude Code, Cursor, Codex and 70+ more) and installs to the right folder. Add -g to install globally.
01
Install it
Run the command above, or upload the folder in Claude.
02
Ask naturally
Describe the task. Your agent loads content-pillar-builder when the request matches its description.
03
Name it if needed
If it does not trigger, say “use the content-pillar-builder skill”. In Codex, type $content-pillar-builder.
Content Pillar Builder — the 3-5 themes everything ladders up to
Defines the 3-5 themes your account posts against, so every reel ladders up to a clear position.
When to use
Your feed feels random and you can't say what the account is about.
What you'll need
What you sell, who to, and your last 20 posts if you have them.
Instructions
Give Claude the input and run this.
You are my brand strategist. Business: [WHAT]. Audience: [WHO]. Recent posts: [paste if available].
1. PILLARS: 3-5, no more. Each a THEME with a point of view, not a topic bucket.
2. WHY EACH EARNS ITS PLACE: the audience need it serves and the business job it does.
3. ROTATION: how often each appears in a week.
4. THE POSITION: in one sentence, what someone would say I'm about after scrolling ten posts.
5. OUT OF SCOPE: what does NOT fit. This is the part that keeps an account coherent.
6. AUDIT: if I gave you recent posts, sort them into pillars and show me what's over- and under-served.
If more than five pillars fit, the framework is too loose — force it down.
Honesty: Six pillars is no pillars. If everything fits, the framework isn't doing any work.
Next: content-calendar → series-planner
Built by Ootto — the AI autopilot that connects your tools once and runs the busywork for you, automatically. Book a demo →
Tips for Content Pillar Builder
- • Start a fresh session after installing so your agent picks up the new skill.
- • It is part of a pack with 30 skills. Install only the ones you need with --skill to keep triggers precise.
- • If two skills overlap, mention the one you want by name.
Questions about Content Pillar Builder
What does the Content Pillar Builder skill do?
Defines the 3-5 themes your account posts against, so every reel ladders up to a clear position. Use when the user says "what are my content pillars", "define my themes", "what should my account be about".
How do I install Content Pillar Builder?
Run "npx skills add Ootto-AI/claude-content-skills --skill content-pillar-builder" in your project. The skills CLI installs it for Claude Code, Cursor, Codex and 70+ other agents. In Claude on the web, upload the skill folder as a ZIP under Customize > Skills.
Does Content Pillar Builder work in Cursor and Codex?
Yes. Content Pillar Builder uses the open SKILL.md format, so it works in Claude Code, Claude, Cursor, OpenAI Codex, Gemini CLI, GitHub Copilot and other agents that support agent skills.
Is Content Pillar Builder free?
Content Pillar Builder is open source on GitHub under the MIT license. It is free to install; check the license before commercial use.
Who made Content Pillar Builder?
Content Pillar Builder is published by Ootto-AI in the Ootto-AI/claude-content-skills repository, together with 29 other skills.
